Google, every mention
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every year anyone Jason Lemkin 140Sarah Kennedy 29Kazuki Ohta 18Tomasz Tunguz 13Lindsey Scrase 10Adam Gross 10Guillaume Cabane 9Noah Wintroub 8Jeff Lawson 8TJ Nahigian 7
Verbatim, from the transcripts: the passages where Google comes up
The Secrets Inside Google Cloud’s Growth with Sarah Kennedy, Vice President Google Cloud Marketing
- ▶ 22:26 Sarah Kennedy And that was a, that was something that we worked on behind the scenes with that team as well as figuring out how do we basically take the massive spotlight that's on Google and give that stage to our customers, as well as the developers…
- ▶ 23:34 Sarah Kennedy Our CEO of cloud was like, listen, I don't think that we can miss the opportunity to bring our partner ecosystem into the fold even more than we ever have before.
- ▶ 25:38 Sarah Kennedy With a portfolio as big as Google, we've got a ton of people 3 times in the scene
- ▶ 27:13 Jason Lemkin I remember going to the first Google I.O.
- ▶ 29:22 Jason Lemkin Google was so early to AI to the extent that we almost had to hide it. 2 times in the scene
- ▶ 29:26 Jason Lemkin And if we go back in time, one of those magical AI apps, not really generative is photos. 2 times in the scene
- ▶ 31:08 Jason Lemkin You'll see Google Cloud at SAS or annual once again, which is terrific.
The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta
- ▶ 29:24 Nick Mehta Now, fun fact, um, if you look at Kilimanjaro, you look at, you can Google the image, Google image at the top, there's all this snow.
- ▶ 29:24 Nick Mehta Now, fun fact, um, if you look at Kilimanjaro, you look at, you can Google the image, Google image at the top, there's all this snow.
The 10-Point Checklist For When You Sell Your Company With Founder Collective's Dave Frankel
- ▶ 14:08 David Frankel You look at like the Google character deal, right?
The 2025 SaaS Vibe Check: What Founders Need to Know Right Now with SaaStr Founder Jason Lemkin
- ▶ 0:39 Jason Lemkin Things, even basic things, you can look at what HubSpot and others have talked about how SEO is down because of Google's changes in generative AI.
- ▶ 16:35 Jason Lemkin You can look at what HubSpot and others have talked about how SEO is down because of Google's changes in generative AI.
The Playbook for Going Upmarket with Stripe's CBO and Checkr's COO
- ▶ 1:23 Lindsey Scrase Working on Gmail at Google right after Gmail launched in operations. 3 times in the scene
- ▶ 1:27 Lindsey Scrase And then in 2010, Jean moved to Google Enterprise, now known as Google Cloud, to help build out their SMB sales team for APAC as well as the Americas, and ran that. 2 times in the scene
- ▶ 2:51 Jeanne DeWitt Grosser She joined the Google Workplace team, where we were part of the leadership team, and built out a number of functions there. 2 times in the scene
- ▶ 10:13 Lindsey Scrase And so by that, often in tech, and we saw this at Google, there's this perception that our technology is just amazing.
- ▶ 10:29 Lindsey Scrase Product to build page numbers into the G Suite portfolio.
- ▶ 20:25 Lindsey Scrase At Google, we were religious about looking at average revenue per user, ARPU, for every single customer we signed up for G Suite.
- ▶ 20:25 Lindsey Scrase At Google, we were religious about looking at average revenue per user, ARPU, for every single customer we signed up for G Suite.
- ▶ 20:31 Lindsey Scrase Or GCP, how are we layering on audits over time?
From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship
- ▶ 21:50 Ron Gabrisko And when we looked at different business models, first of all, like that's how most of the cloud call AWS, Google, Microsoft.
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
- ▶ 19:30 Tomasz Tunguz Just the same way that we learn how to use Google, we're learning how to use these models.
- ▶ 32:32 Tomasz Tunguz Will Google Meet bundle it in?
The RevOps Playbook: Owner.com CRO’s Secrets to Scaling
- ▶ 25:39 Kyle Norton And that seems obvious, but what you see oftentimes is information is split across notion and Google drive and slack and in emails.
- ▶ 35:39 Kyle Norton If you're in Notion, ask another team not to be using Trello for the same information or Google Drive.
10 Ways Sales is Different in Vertical SaaS with Mangomint's VP of Sales
- ▶ 24:10 Marchelle Mooney I often see one out of 10 leads that come through as like a consultant for salons and spas, and they're going to build out their website and set up their Google ads, and they want this integration and tracking this on Pixel.
Usage-Based Revenue Models: Successes & Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential
HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
- ▶ 4:43 Brian Halligan The other hack that helped us is we just don't hire anyone from Google or Microsoft or a giant company that it's like a different level of abstraction from where we're at. 2 times in the scene
- ▶ 25:50 Brian Halligan Google was acquiring HubSpot. 2 times in the scene
How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL’s Head of Sales Michelle Benfer
- ▶ 23:20 Michelle Benfer If you just Google effective one-on-ones, there's a whole science behind how do you listen more?
- ▶ 26:28 Michelle Benfer If you don't have that in place at your company now, a very simple Google form that says, what is Jason good at?
From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin
- ▶ 28:38 Jason Lemkin And that's great, but it's not, it's often less than half of your world.
- ▶ 35:02 Jason Lemkin If you ever find a, a 10 X engineer, a five, hire her, hire her because she will build that feature, that integration, that thing that, that Google wants or Oracle wants.
The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
- ▶ 30:08 Ben Salzman An interesting thing you said, because I was at a dinner in Denver last week with two people who were ICs with me at Google, who went on to be CROs of public companies.
- ▶ 41:44 Jason Lemkin We just want Google for 500 K and Comcast for 400 K and Facebook.
The Era of HyperFunctional SaaS is Here l SaaStr CEO and Founder Jason Lemkin
- ▶ 6:12 Jason Lemkin But Google Cloud, Azure, GitLab benefiting just a little bit on fire.
State of the Cloud: The Cloud AI Era with Bessemer Venture Partners
- ▶ 3:16 Julia Chapin Prior to Abridge, where I've been for the last five and a half years, starting my career at Google, bringing Google products to emerging markets.
- ▶ 7:30 Kate Jensen And so a big part of that for us is we have relationships with Google and with Amazon.
- ▶ 7:35 Kate Jensen So if you're a GCP customer or an AWS customer, you can use Vertex or Bedrock and the cloud models are available there. 2 times in the scene
How to Hire a Great VP of Sales Today with SaaStr CEO Jason Lemkin
- ▶ 40:33 Jason Lemkin This was an old, maybe one of the best blog posts I ever read in my entire life was years ago, a guy named Joe Kraus, who you won't know, but he founded Excite, which was an early Google competitor that got bought for billions. 3 times in the scene
From 0-50,000 Customers: How to Build a GenAI Company for the Enterprise with Synthesia's CEO
- ▶ 19:35 Victor Riparbelli You're probably not going to be the best in the world at building a fully generalizable LLM model today, unless you're, like, Anthropica, OpenAI, or Google, or whatever.
Mastering the Art of Customer-Focused Sales with Klaviyo's VP of Sales, EMEA
- ▶ 4:51 Pia Heilman From their first interaction, maybe finding your solution on a review site or Googling you, to how they're interacting with you as a customer of yours as you negotiate renewal or additional product.
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
- ▶ 8:44 Guillaume Cabane The first idea I came up with is, well, let's scrape the Facebook and, you know, um, LinkedIn and Google ad libraries, which are, like, public repos.
- ▶ 16:55 Guillaume Cabane He is one of the very few people in the world that have spent over a hundred million dollars on Google search alone over the past five years.
- ▶ 17:39 Guillaume Cabane Um, and Google tried to introduce, uh, AI, um, support tools, uh, over the years, which, 2 times in the scene
- ▶ 17:58 Guillaume Cabane Like, the LLMs now, inside Google Ads, are making targeting better, ok?
- ▶ 29:02 Guillaume Cabane There was a case that happened against LinkedIn, and the, I remember, if I tried to remember where the case settled, is that whatever LinkedIn lets Google scrape for search purposes, it has to allow anyone else to scrape, okay? 2 times in the scene
- ▶ 33:13 Guillaume Cabane No one else will be trained into spending money on Google Ads, because no one's gonna have to do that anymore.
Fundraising from VCs and Hiring VPs in 2025: AMA with Jason Lemkin SaaStr CEO
- ▶ 18:37 Jason Lemkin Is run formulaic AdWords, give you formulaic collateral, give you formulaic this.
Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
- ▶ 11:54 Jason Lemkin Maybe our SMB team can just use Google sheets or I don't know what's going on.
- ▶ 19:01 Jason Lemkin This is Azure and Google cloud and AWS. 3 times in the scene
- ▶ 42:04 Jason Lemkin You don't have to worry if Google won't buy you.
Deep Dive: Easy Sales Concepts So Many Get Wrong with Sam Blond
The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov
- ▶ 1:09 Amit Bendov And the stupid idea was like, that was the year where Google AI beat the world champion in chess.
Ben Chestnut: The Top 10 Learnings Scaling Mailchimp to $1B ARR
- ▶ 10:17 Jason Lemkin Google search, which is probably our next slide.
- ▶ 14:09 Ben Chestnut We're gonna put them up, and somebody put one up across from this building I never heard of called Mosconi, and I'd never heard of it at the time, and they, they did it right before Apple's WWDC, and then right after that was Google I.O.,…
Klaviyo's CEO Founder on the Journey to an $800,000,000 ARR Leader in Marketing
- ▶ 9:49 Andrew Bialecki It's kind of the same way that we think about with Google.
- ▶ 21:19 Andrew Bialecki So you didn't have to use Google analytics or something or pay for some other software to do it.
- ▶ 24:21 Andrew Bialecki Like, I mean, running an ad campaign on Google or Facebook or selling on Amazon is so straightforward.
How Shopify Implements AI Across Sales and Product with the Head of AI at Shopify
- ▶ 12:58 Mike Tamir And so the, it is historically been, uh, the, the existence of cloud platforms, AWS, GCP, Azure has been very helpful in sporadic needs.
- ▶ 14:53 Mike Tamir And certainly when you talk to AWS, you talk to GCP, they all have partnerships and obviously Azure very much or so with, with OpenAI, they have these partnerships, but, and it's worth being aware of this, using a first party solution with…
- ▶ 26:55 Mike Tamir You don't talk to Google that way.
Todd McKinnon CEO of Okta: Top 10 Learnings Building a High Performance Organization (Updated)
- ▶ 5:41 Todd McKinnon All the amazing big companies like Facebook and Google, and these companies all refactored three times.
- ▶ 9:47 Todd McKinnon There was Salesforce and Google. 2 times in the scene
- ▶ 22:40 Jason Lemkin Cause it happens to us when you, when you opened up the, your Google and saw that Microsoft was competing, how long does it take you to get over it a day, a week?
What It’s Like Running a Profitable $400M Public SaaS Company with Vimeo CEO Adam Gross
- ▶ 2:37 Adam Gross They did the equivalent of Kubernetes and what Google was doing with buildings full of people with 10 people in a room.
- ▶ 5:08 Adam Gross If you want a place to host your videos where you don't want to give your customer information to Google, TikTok, or Meta, we're a really good option for that.
- ▶ 21:12 Adam Gross And like you switched from zoom to Google me, which we did. 2 times in the scene
- ▶ 25:33 Adam Gross It's also interesting how much of video now is synchronous, Zoom, meet, whatever, versus as you wish to do some of this, say, technology, AI technology.
6 Questions Founders Should Ask Themselves to Drive Value from Generative AI with Base10 Partners
- ▶ 3:22 TJ Nahigian And for the first time, generative AI actually became accessible, not just to the huge companies and mega businesses out there, a la the Facebooks, the Googles of the world.
- ▶ 6:54 Lucy Fonseca So the platforms you can essentially think about as the model layer, that's your Googles and your metas and incumbents and your upstarts are obviously your open AIs, hugging face, coheres, those businesses. 3 times in the scene
- ▶ 12:24 TJ Nahigian Google, I think, as I mentioned before, we'll start there. 3 times in the scene
- ▶ 12:36 TJ Nahigian I think they were caught a bit on their heels when they saw how fast OpenAI was able to commercialize their offering, and since then Google has been actually rethinking of themselves again, truly as an AI company coming out with Bard and…
- ▶ 28:25 TJ Nahigian We're also seeing Google capture a ton of value through cloud, even entering much later, right? 2 times in the scene
Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
- ▶ 24:53 Martin Gontovnikas (Gonto) It's not Google.
What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
- ▶ 2:00 Christian Smith Some people like to think of that as Google for IT, right?
What's New at WordPress with Matt Mullenweg, CEO of Automattic and Co-Founder of WordPress
- ▶ 4:44 Jason Lemkin I wish you'd bought Google domains.
How Enterprise Companies are Buying AI (or Not) with ContextualAI, Anthropic, and Glean
- ▶ 0:35 Arvind Jain Think of Glean like a, it's a search engine for work, so think of it like Google or ChatGPD, but for your business.
- ▶ 0:50 Ben Mann Uh, we have partnerships with Google and Amazon to sell our models to all of you lovely people.
- ▶ 2:00 Sandhya Hegde Perhaps Google has started rolling out Generative AI, sure, but what about
- ▶ 19:11 Ben Mann We talked about the Amazon and Google partnerships and a lot of companies are already on those clouds and being able to not have to go through procurement because any service just works for them is a big thing.
Why the Future of Customer Success, Sales & Marketing Has Changed with SaaStr CEO Jason Lemkin
- ▶ 16:10 Jason Lemkin That instead of sending 10,000 emails a week, which maybe this is a good thing that Google and Yahoo are going to partially block instead of just sending a bunch of emails a week, not even reading them, having it say name, string, last…
- ▶ 22:55 Jason Lemkin We can Google it.
The Where, When, and How of AI with Theory Ventures, Open AI, MotherDuck and Lamini
- ▶ 0:35 Jordan Tigani I helped create Google BigQuery, led them for, led that for almost 10, or as part of it for almost 10 years, uh, before, uh, before starting, starting Mother Duck about a year ago.
- ▶ 24:20 Tomasz Tunguz Like, you look through, like, the click-through rates and the dwell times, and so I was using Google, and there's a, there's a filter on Google where you can search for things that are, um, creative commons license, and so I found an image… 3 times in the scene
What's New at Box with Aaron Levie, CEO and Co-Founder of Box and Jason Lemkin, Founder at SaaStr
- ▶ 8:38 Aaron Levie Software scale, you know, is most specifically a Google cloud and, and now she is, you know, her, she's now chartered with the, the project of take us from one to two billion and beyond obviously.
Hitting Hypergrowth with Amplitude's CEO, Spenser Skates: Take Your SaaS Company from $25M to $100M+
- ▶ 19:40 Spenser Skates They'll hire some big company executive from Microsoft or Google or Amazon that's not used to operating like a scrappy startup.
Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I've Learned
- ▶ 13:11 Nick Mehta They've been at Salesforce or Google or Amazon.
How to Close More SaaS Deals with Less Budget with Datadog's CMO Alex Rosemblat
- ▶ 10:44 Alex Rosemblat If you want to maximize for leads, you're gonna go for Facebook, which is the cheapest, let's say you throw in some Google, and then you cap it off with some trade shows, and that gets you the most amount of leads that you're gonna go for. 3 times in the scene
Unlock Profitability and Growth - The Key Strategies of Expensify's COO Anu Muralidharan
- ▶ 2:18 Anu Muralidharan Google, three years, and Facebook, five years.
Secrets to Scaling and Growth in an Unpredictable Market with monday.com's Co-founder and Co-CEO
- ▶ 5:18 Eran Zinman Um, the reason behind it was that nobody went on Google and searched for a flexible software to manage my business, right? 2 times in the scene
- ▶ 10:13 Jason Lemkin And did they, but, so they're doing the Google search for project management software, which isn't even all of Monday.
- ▶ 15:45 Jason Lemkin Go to just do a Google search for Monday analyst.
- ▶ 24:57 Eran Zinman So, we would spend money, as I mentioned, on Facebook and YouTube and Google, ah, so we would measure when the cash left the bank, literally left the bank, ok, and that's,
- ▶ 44:24 Eran Zinman Yeah, we, we measure not just clicks, but actual views, that people view the ad, and we can see a funnel where people saw an ad, and then go on Google and search for money.com, and we see the whole journey of a customer through BigBrain,…
Building a Global SaaS Empire | Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets
- ▶ 5:38 Girish Mathrubootham On Google AdWords. 3 times in the scene
- ▶ 19:04 Girish Mathrubootham So like if your marketer is writing a brilliant blog post or your AdWords person is coming up with a creative campaign, or let's say your product person has really built a cool feature.
Scaling to $5B with Cockroach Labs' CEO Spencer Kimball's Formula for Sustained Growth + Resilience
- ▶ 10:03 Spencer Kimball I worked at Google for about a decade with my co-founders, and after Google, we did a different startup before Cockroach Labs, and it was called Viewfinder, and we thought, because Google had a pretty cool culture, that that would just 4 times in the scene
The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
- ▶ 6:42 Jason Lemkin Now, if you're Monday back in the day doing all digital, doing all YouTube, AdWords, uh, digital placements, that's fine.
- ▶ 50:37 Jason Lemkin I mean, we can, or Google, I mean, everyone at some level is a customer, right?