Adobe, every mention
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every year anyone Jason Lemkin 108Scott Belsky 11Amelia LeRutte 10Amelia Ibarra 7Sam Blond 6Brian Halligan 6Brendon Cassidy 4Ajay Agarwal 4Aaron Levie 4You Mon Tsang 2
Verbatim, from the transcripts: the passages where Adobe comes up
The Agents #12 - Our AI Agent Rewrote Our App Without Telling Us
- ▶ 19:04 Jason Lemkin I mean, I had at least, back in the old Adobe sign ideas, I had at least 200 years of ideas we never built that were all good ones.
- ▶ 24:34 Jason Lemkin If you want to just maximize revenue next week, then do what Marketo and Adobe did, but this is not, you're going to, it's in terminal decay, right? 3 times in the scene
- ▶ 55:30 Amelia Ibarra If I have to sign something that's an NDA or GDPR thing, I actually kind of use EchoSign sometimes for this reason so that it's not, or I just sign it as a PDF.
The Agents #011 - From 0 to 20 Agents and Back Again, Are Agents Finally Consolidating?
- ▶ 23:06 unnamed speaker I mean, Marketo as a dated vendor run under Adobe, terrible, terrible work with the humans there, right?
How Agents Will Steal Your Customers. Plus: The $10K App Our Agent Replaced and the $14 Migration
- ▶ 36:40 Jason Lemkin Worst piece of software and the two by two worst and most expensive Adobe Marketo.
- ▶ 36:46 Jason Lemkin They'll never care because they're in maintenance mode and Adobe, Adobe doesn't respond to any issues. 2 times in the scene
$0 to $700M ARR in 16 Months. Inside Higgsfield's AI Growth with Alex Mashrabov, co-founder and CEO
- ▶ 13:07 Alex Mashrabov Like historically, what we have seen with incumbents like Adobe is that it used to be like desktop tooling, all the storage was on desktop, and it was just very cumbersome process of constantly exchanging files and so on.
Agents Didn't Kill Sales. They Just Exposed It with SaaStrAI CEO and Founder Jason Lemkin
- ▶ 15:55 Jason Lemkin Like when I was at Adobe, it took them five years to go live in Salesforce.
- ▶ 47:43 Jason Lemkin Oh, I founded Ecosign, which Adobe bought.
The Agents #008: Agents Are Merging, Not Multiplying. Plus, Sam Blond on Why Outbound Isn't Dead.
- ▶ 36:41 Jason Lemkin Zenefits, uh, was our first outbound leader in the old days at Adobe Sign, Echo Sign, partnered Founders Fund, and now founder and CEO of one of the hottest GTM startups.
Our AI is Hiring! Would You Work for One? And Are Autonomous Agents ... Safe? The Agents #005
- ▶ 53:55 Amelia LeRutte Where he's just so crazy focused on getting this all to work with the agents, that it's part of my bet is, okay, clearly Adobe's not doing that, so goodbye Marketo.
Why Your Next Hire Should Report to an AI, Tragedy Apps, and Too Many AI SDRs? | The Agents #004
- ▶ 38:36 Amelia Ibarra Well, the irony too is, if, if Adobe Premiere tomorrow, I, I've talked on the spot before how I like some of the agentic, um, features of Adobe Illustrator and Photoshop.
- ▶ 38:36 Amelia Ibarra Well, the irony too is, if, if Adobe Premiere tomorrow, I, I've talked on the spot before how I like some of the agentic, um, features of Adobe Illustrator and Photoshop.
- ▶ 38:36 Amelia Ibarra Well, the irony too is, if, if Adobe Premiere tomorrow, I, I've talked on the spot before how I like some of the agentic, um, features of Adobe Illustrator and Photoshop. 4 times in the scene
- ▶ 1:20:51 Jason Lemkin When I was a VP at Adobe, we did layoffs so that, because we weren't allowed to fire anybody for any reason other than inappropriate conduct.
Managing 20+ AI Agents: Lazy Agents, Our $500K AI Bill, Stealth Churn & the Death of 60% Solutions
- ▶ 17:12 Amelia LeRutte Well, Illustrator, Adobe Illustrator is still the gold standard. 7 times in the scene
- ▶ 20:49 Jason Lemkin That, hey, get Adobe.
- ▶ 25:41 Amelia LeRutte Unlike vibing in, unlike, you know, firing up Photoshop or Illustrator, that just takes a lot more clicks because those tools are a lot more complex, right?
- ▶ 25:41 Amelia LeRutte Unlike vibing in, unlike, you know, firing up Photoshop or Illustrator, that just takes a lot more clicks because those tools are a lot more complex, right?
AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
- ▶ 31:25 Jason Lemkin Adobe trying to get into the AI game on the marketing side buys SEMrush, SEMrush, because they wanted to be into GEO, LLM, 6 times in the scene
- ▶ 31:52 Jason Lemkin It's not, it's not Creative Cloud and others.
- ▶ 41:20 Jason Lemkin When I was back, when I was at Adobe and we moved to Salesforce, it took Adobe five years just to move to Salesforce. 2 times in the scene
AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
- ▶ 15:03 Jason Lemkin We're just, and if you guys haven't ever been at it, I, in my brief tenure as a VP at Adobe, it was pre AI, but I lived it as a VP at Adobe and you'd go around the room. 2 times in the scene
- ▶ 33:42 Jason Lemkin Didn't seem worth their trouble, but it took like five years to six years for Adobe to decide to copy it. 2 times in the scene
- ▶ 51:12 Jason Lemkin I was just a VP at Adobe for, for a little more than a year, but basically there were, you know, there were, there was unbudgeted discretionary and budgeted, right?
How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's CEO and Chief AI Officer
- ▶ 12:25 unnamed speaker And so then we actually, we ended up, I upscaled it in Adobe Photoshop as a little bit of AI. 2 times in the scene
The State of AI + Software: Where It’s Going - Fast
- ▶ 21:39 Jason Lemkin When I was back, when I was a VP at Adobe, it took us almost five years to go live on Salesforce.
- ▶ 24:40 Jason Lemkin Uh, Adobe on its last earnings called Adobe is, I mean, it has some AI tools in, in create creative, but it's, it's not ahead of, uh, of, uh, of, of, of a lot of the competition. 2 times in the scene
The Complete Guide to Vibe Coding without a Developer with SaaStr CEO and Founder Jason Lemkin
- ▶ 34:20 Jason Lemkin This is what my old CTO said at Adobe Senate.
Swapping Notes on the AI Revolution in Marketing with G2's CMO Sydney Sloan
- ▶ 3:41 Emilio Barut Other companies as sales law, Adobe, right?
What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
- ▶ 44:06 Jason Lemkin And you're like, now I kind of get why at the big companies like Adobe, everyone does brand, right? 2 times in the scene
AI and the Bottom Line, How Canva Turns Freemium into Conversions with Canva's CCO
- ▶ 3:40 John Gleason And prior to that, he spent 10 years at Adobe, where he's leading their go-to-market teams for their digital media business and was responsible for seven billion dollars worth of revenue.
- ▶ 10:52 Rob Giglio I worked on that side of the business back when I was at Adobe, and I can tell you it's really hard to go from like a mindset of enterprise only down into a touchless PLG motion.
The AI Impact on Banking and Finance with CEO and Co-founder at Treasury Prime, Chris Dean
- ▶ 7:02 Jason Lemkin I sold, I tell you when I sold my second company to Adobe, I was terrified to even wire the money anywhere. 4 times in the scene
The 10-Point Checklist For When You Sell Your Company With Founder Collective's Dave Frankel
- ▶ 20:42 Jason Lemkin To your point is what you don't fully realize until you've been out on the other side, until I was a VP at Adobe or saw a few times is unfully committed is almost every corporation, even at the CEO level, the priorities change every year.
Why I’m Scared to Buy New SaaS Apps Now with SaaStr CEO and Founder Jason Lemkin
- ▶ 17:38 Jason Lemkin Your Salesforce or any data, Adobe sign, Echo sign, whatever, even if you can get it all out as PDFs, how are you going to get the structure around it in the enterprise data lakes and other services like snowflake and data bricks.
The Future of AI in B2B SaaS: Insights from Synthesia and Theory Ventures. Hosted by Jason Lemkin
- ▶ 34:02 Jason Lemkin You may be swapping out part of the Adobe empire as you go, right? 2 times in the scene
HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
- ▶ 6:47 Jason Lemkin This is what I saw at my tenure at Adobe. 3 times in the scene
- ▶ 15:18 Brian Halligan Back at Adobe, when you hired that person for Intuit who was the VP and you kept the person at the VP level and they were fired from there and, uh, QuickBooks, blah, blah, blah. 2 times in the scene
- ▶ 28:07 Jason Lemkin And I got freaked out when Adobe said it to us, but, but your point is you should take it seriously.
- ▶ 31:57 Jason Lemkin When I was on the other side of Adobe and I, they, Adobe did, M&A was just coming back when I got there. 3 times in the scene
HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
- ▶ 2:30 Brian Halligan You look at Adobe and Salesforce, both were, I don't know, I haven't looked recently, but three, I call it three or fifty billion. 2 times in the scene
- ▶ 32:13 Jason Lemkin There were, even in my little team at Adobe, we had 10 extra engineers.
How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin
- ▶ 24:28 Jason Lemkin Adobe did it to me. 3 times in the scene
- ▶ 32:25 Jason Lemkin I remember when we got acquired by Adobe, and again, at a twelve million revenue, I remember that the CMO for our group said, I was totally against this deal because I could just raise price of Acrobat for one dollar and that'll be more…
- ▶ 32:25 Jason Lemkin I remember when we got acquired by Adobe, and again, at a twelve million revenue, I remember that the CMO for our group said, I was totally against this deal because I could just raise price of Acrobat for one dollar and that'll be more…
From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by Jason Lemkin
- ▶ 17:49 Jason Lemkin And then I remember we were acquired by Adobe and I was a VP or an SVP, but my boss was like an EVP. 2 times in the scene
- ▶ 24:04 Jason Lemkin He's so brilliant, like cranky as F, but arguing are, I I'm like, I hate arguing.
Moving Beyond Traditional Sales, Clay CEO & Co-Founder Kareem Amin on the Future of AI-Driven Growth
- ▶ 3:03 Kareem Amin So the same way that you might think of Photoshop or Figma as the designers, we are to growth marketing and rev ops teams.
- ▶ 37:07 Kareem Amin And discovering new features and becoming more at it's the end of the day when you, if you start using Figma or Photoshop and you don't know how to design, you're not going to create anything that, but you, as you use these tools, you…
The Future of AI and Sales in SaaS with Henry Schuck, CEO of ZoomInfo and SaaStr CEO Jason Lemkin
- ▶ 16:26 Ben Salzman Maybe going back, Jason, to your time at EchoSign, you built this business, you sold it to Adobe.
Top 10 Go To Market Mistakes Founders Make Again … and Again with SaaStr’s Jason Lemkin
- ▶ 16:54 Jason Lemkin When I went to Adobe in my brief tenure when we were acquired there, they didn't do any demand gen that we thought of because everyone was an Adobe customer. 3 times in the scene
Forget the SaaS Gloom and Doom. Just Build. with SaaStr CEO and Founder, Jason Lemkin
- ▶ 45:20 Jason Lemkin My last company before was acquired by Adobe.
Deep Dive: Easy Sales Concepts So Many Get Wrong with Sam Blond
The Future of AI in Sales with Gong’s CEO and Co-Founder Amit Bendov
- ▶ 1:56 Jason Lemkin I remember, in the early days of Gong, when, back in the days when we were acquired by Adobe, one of our guys, Sam Blonde, who then became CEO of Brex, they gave us 20 reps.
What's New at Box with Aaron Levie, CEO and Co-Founder of Box and Jason Lemkin, Founder at SaaStr
- ▶ 14:25 Aaron Levie And, you know, Oracle did it, and Adobe did it, and Autodesk did it, 4 times in the scene
- ▶ 27:16 Jason Lemkin Mine was five as a VP at Adobe.
The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky
- ▶ 0:14 Scott Belsky Um, at Adobe, we've been actually playing with AI and our tools for almost a decade, but certainly over the last couple of years, it's become very clear that, uh, there's something, uh, at a great, in a great magnitude of change that's… 2 times in the scene
- ▶ 3:49 Scott Belsky And obviously I'm biased cause I'm coming from a company that makes creative tools.
- ▶ 6:11 Scott Belsky And so you look at new technologies that are emerging, um, like whether it's mid journey or stable diffusions models, or we have Adobe Firefly.
- ▶ 6:29 Scott Belsky You look at the emergence of a lot of these new web-based content-first tools, whether it's Adobe Express or Canva or others that are allowing people to start from something as opposed to nothing.
- ▶ 11:15 Scott Belsky So we actually just announced, uh, the other day, a new capability in Adobe Illustrator, which is probably the most popular product for illustrators called generative recolor. 2 times in the scene
- ▶ 12:40 Scott Belsky I don't mean to just talk about Adobe's.
- ▶ 14:31 Scott Belsky You may have felt daunted by Photoshop or Illustrator or After Effects.
- ▶ 14:31 Scott Belsky You may have felt daunted by Photoshop or Illustrator or After Effects.
- ▶ 17:22 Scott Belsky And this has always been one of my cardinal convictions of technology, both as an angel investor, as a founder of Behance, which is the company I founded many years ago, and now in my role at Adobe.
How to Navigate Strategic Change for Growth with SaaStr CEO and Founder, Jason Lemkin
- ▶ 39:47 Jason Lemkin Not forward, multiple, not this or that, but when I did Adobe Signed
2024 SaaS Landscape: Why 2024 Could be Pretty Darn Good for SaaS IPOs with SaaStr CEO Jason Lemkin
- ▶ 14:54 Jason Lemkin And in the old days, the really epic software companies, the Adobe's, the Microsoft's, could, could approach a million
State of the Cloud 2023 with Bessemer Venture Partners
- ▶ 3:04 Janelle Teng Most notably, the biggest announcement was from Adobe that announced its, um, acquisition of Figma, which marked the highest valuation multiple offered in an acquisition for any software company of scale.
The Top 10 Worst Pieces of SaaS Advice with SaaStr Founder Jason Lemkin
- ▶ 10:41 Jason Lemkin There's no way as a startup, you beat Salesforce or Adobe
10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks
- ▶ 13:11 Brendon Cassidy Um, so I always, I remember when we got acquired by Adobe, basically they said you can find a RevOps person sort of already an Adobe employee, right? 2 times in the scene
The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
- ▶ 49:57 Jason Lemkin I remember when I joined Adobe, um, we were trying to merge our Salesforce instances 2 times in the scene
Why You're Unfundable Today: The Cold, Hard Truths About SaaS Part 2 with SaaStr CEO Jason Lemkin
- ▶ 6:27 Jason Lemkin Ok, and if you went to Adobe Sign, which, Adeco Sign was started in 2005, if you went until about a year ago, there was a notes tab, so that when you signed a contract, ok, you could write some notes about it. 2 times in the scene
- ▶ 36:29 Jason Lemkin At Adobe Sign, Echo Sign, we screwed up.
From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze Co-Founder & CEO
- ▶ 29:47 Bill Magnuson You can go and you can give Photoshop away to every high schooler in the nation, and you can, you know, you can do all sorts of stuff where you're gonna play the long game, you're gonna develop the market over the course of 10 years, um,…
Gainsight CEO Nick Mehta: My Top 10 Mistakes In 10 Years (LIVE SaaStr Workshop Wednesday)
- ▶ 20:09 Jason Lemkin They were the one to 10 people, the 10 to 40, and you would always have to top them, not fire them, but top them, and now that I watch, now that we've been doing this, I watch my old team from Adobe Sign, Echo Sign, none of them needed to…
CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah
The Playbook to Blending Product-Led Growth with Sales-Led Growth: Amplitude VP of APJ Mark Velthuis
- ▶ 13:32 Mark Velthuis Um, Canva gave Adobe a good run for their money when their, uh, free product took off.
SaaStr APAC AMA with Jason Lemkin, SaaStr CEO
- ▶ 17:37 Jason Lemkin Back in the day when I was running Adobe Sign, Echo Sign, and we were competing with DocuSign, we fully, and it was a pain, right?
- ▶ 32:09 Jason Lemkin Now, when you come out of a Microsoft or an Adobe where I briefly worked or others, there's a lot of reasons they move away from gap financials, ok? 4 times in the scene
How The Biggest Product-Led Enterprise Company In The World Did It | Atlassian CRO Cameron Deatsch
Scaling a SaaS Sales Team While Building Culture with Figma's VP of Sales, Scott Pugh
- ▶ 4:20 Scott Pugh Many of you would have heard about the, the imminent acquisition for, from Adobe, and obviously Jason mentioned it earlier as well.
What Venture Looks Like In 2023 | SaaStr Founder Jason Lemkin + 20VC Host Harry Stebbings
- ▶ 22:42 Jason Lemkin You are probably not joining Microsoft or Adobe or whatever, and those took forever.
- ▶ 31:03 Jason Lemkin You had to be one of these people that's like, I just can't fit in at an Adobe or, or, or, or Microsoft or whatever.
Investing and Venture Capital in 2023 | SaaStr CEO Jason Lemkin + Atrium Founder/CRO Pete Kazanjy
- ▶ 1:03 Jason Lemkin yeah, so after I left Adobe, um, uh, one of my investors, a fund called Storm Ventures, asked me to join, um,
3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions | Samsara CMO
- ▶ 25:39 Sarah Patterson Adobe has Marketo.
Scaling for the Enterprise: Top 5 Lessons on the Upmarket Journey with @AirtableApp CEO Howie Liu
SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Gong VPS Jameson Yung + Jason Lemkin
- ▶ 1:55 Jason Lemkin One quick anecdote just for fun, and then I'll, I'll be more of a wallflower, but, um, I remember, um, after we were acquired by Adobe, Sam, I think you inherited about 20 AEs from Adobe, right? 2 times in the scene
Increasing Runway Without Sacrificing Growth with Norwest Venture Partners and Andreessen Horowitz
- ▶ 3:26 Christina Shen So, today, the amazing announcement of Figma selling to Adobe for twenty-two billion.
Live from SaaStr Annual 2022: AMA with SaaStr's CEO
- ▶ 8:25 Jason Lemkin When I was running my last startup, Adobe Sign, Echo Sign, which we talked about too much, but, um,
- ▶ 59:52 Jason Lemkin Um, and if I hadn't, we hadn't sold to Adobe, I probably would have later raised when it got cheap, right?
The Answers To Scaling, Hiring, And Everything Else: An AMA With Saastr Founder & Ceo Jason Lemkin
- ▶ 40:29 Jason Lemkin My co-founder back in the day, he did something that really upset me as someone that thinks they're ethical and upfront, is when we launched back in the, Adobe Sign, he put 20 integrations on our marketing site, of which we did none.
Finding Opps in Every Challenge: From Humble Beginnings to 30 Million Users with Miro CEO
- ▶ 10:32 Andrey Husid So those people who had their own need to kind of adopt the product, who were eager to find it, who were kind of, you know, who knew how to work with the canvas-based products because they may come from other products with, ah, canvases…
Top 10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Çilingir | SaaStr
- ▶ 4:02 Hande Cilingir Being able to sell this product of Adobe or Salesforce type companies doesn't mean that they can be also successful salespeople in your own organization, because every single product is different.
From 0 to 400M, 10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO | SaaStr
- ▶ 48:13 Jason Lemkin Even when I was at Adobe, my brief time as a VP there, I saw this too, because at Adobe you have 15,000 employees, right? 4 times in the scene
The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton
- ▶ 12:52 Tom Clayton In our space, you got the NetSuites, the Intax, Microsoft has done it for the last 30 plus years, and so Adobe's done it, so
The Office is Back!! But What Will It Be Like? Jason Lemkin & Justin Bedecarre of Raise.Work
- ▶ 28:27 Jason Lemkin One, one's, one's a little bit nerdy, but back in the day when I was briefly a VP at Adobe, Adobe was the last tech company to go from offices to shared workspaces. 3 times in the scene
Lessons Learned Scaling with Canva's CMO Zach Kitschke and SaaStr CEO Jason Lemkin
- ▶ 0:21 Jason Lemkin It was something like, uh, Adobe is a three hundred billion dollar company making tools for designers and canvas a forty billion dollar tool.
How to Scale Outbound Sales with the CROs of Outreach, Malwarebytes, HubSpot, Seismic
- ▶ 1:02 Tony Benvenuto Small stint at Adobe.
Ask Me Anything About Customer Success with SaaStr CEO Jason Lemkin and ChurnZero CEO You Mon Tsang
- ▶ 1:56 Jason Lemkin I started Adobe Sign when Aaron Levy started Box and all these other ones, and when, ah, when we sold a little bit too early to Adobe in 2011, ah, you know, the sale, there's, there's challenges meshing the sales cultures, and there are… 2 times in the scene
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