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Adobe

includes Adobe Sign, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Adobe Creative Cloud, Adobe Marketo, Adobe Acrobat, Adobe After Effects, Adobe EchoSign, Adobe Experience Cloud, Adobe Express, Adobe Firefly and 1 more

24 statements across 19 episodes · 8 bullish · 7 bearish · 9 people on the record · first statement Jul 7, 2017 by Dan Siroker · said 200 times in 86 episodes since 2015 · across every show →

Mentions by year, the whole family

brought up most by Jason Lemkin (108), Scott Belsky (11), Amelia LeRutte (10), Amelia Ibarra (7), Sam Blond (6), Brian Halligan (6), Brendon Cassidy (4), Ajay Agarwal (4)

tap a year for its mentions
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01020201520162017201820192020202120222023202420252026episodes it came up in
00210420201520162017201820192020202120222023202420252026episodesmentions per episode
2026 40 mentions in 10 episodes 4 per episode
2025 33 mentions in 12 episodes 3 per episode
2024 20 mentions in 9 episodes 2 per episode
2023 44 mentions in 18 episodes 2 per episode
2022 19 mentions in 12 episodes 2 per episode
2021 18 mentions in 11 episodes 2 per episode
2020 7 mentions in 5 episodes 1 per episode
2019 4 mentions in 3 episodes 1 per episode
2018 6 mentions in 3 episodes 2 per episode
2017 8 mentions in 2 episodes 4 per episode
2015 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Adobe, oldest first

Jul 7, 2017 negative
Opinion
Siroker calls Adobe's marketing cloud a poorly integrated 'Franken-suite'
“Adobe you know, has a product that, you know, has been evolved through acquisitions, which turns what they're offering into what our customers tend to describe as a Franken-sweet. It's a bunch of products that don't really integrate well with one another.”
Dan Siroker Jul 7, 2017 ▶ 5:22 How to Break Out and Really Scale
Aug 23, 2017
Assertion Not checkable as stated
Svane: Zendesk expanded from small UK division to thousands of Adobe users
“Our first Adobe customer was a small division in the UK, and now we have, you know, thousands of people within Adobe using our software. Same with Disney and a lot of other organizations”
Mikkel Svane Aug 23, 2017 ▶ 24:00 Zendesk From Day 0 to Today: The Lessons Learned
Feb 18, 2021 positive
Assertion Not checkable as stated
The vast majority of HubSpot's agency partners sell HubSpot exclusively
“The vast majority are selling. They're not selling Salesforce and dynamics in Adobe. They're selling HubSpot and servicing HubSpot, but you know, I'd say 10% of them and some of the bigger ones support all of them.”
Brian Halligan Feb 18, 2021 ▶ 19:15 Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR ... And Beyond!
Feb 18, 2021 negative
Opinion
Legacy CRM competitors cannot offer freemium due to software complexity
“Like if one of those companies wanted to do freemium, it would fall down on itself because it's hard to stand that darn thing up. It's really hard to use really hard to set up.”
Brian Halligan Feb 18, 2021 ▶ 33:10 Brian Halligan, CEO and Co-Founder at HubSpot: The Secrets to $1B ARR ... And Beyond!
Sep 17, 2021 neutral
Disclosure
Lemkin: EchoSign reached $12M ARR by the time Adobe's 2011 acquisition closed
“We sold EchoSign, AdobeSign to Adobe in 11, 20 11. It was ten million at the time we signed the deal. It was twelve million AR when it closed.”
Jason Lemkin Sep 17, 2021 ▶ 10:21 Nick Mehta CEO Gainsight + Jason Lemkin CEO SaaStr on "The Latest in Leveling Up Customer Success"
Oct 14, 2021 bullish
Opinion
Deeter: Cloud leaders are superseding FAANG as tech growth drivers
“Our thesis internally is that those horizons and the growth rates of those markets are starting to pull back, and that you see a changing of the guard. And it's really the cloud basket, and we pulled out six names in particular with Microsoft, Twilio, Shopify,…”
Byron Deeter Oct 14, 2021 ▶ 5:09 State of the Cloud 2021 with Bessemer Venture Partners | SaaStr Software Community
Nov 17, 2021
Disclosure
Lemkin: A VC offered $10M in secondary not to sell to Adobe
“I sold in 2011, I sold in 2011 to Adobe, and a VC offered me ten million dollars in secondary, ok, to not sell.”
Jason Lemkin Nov 17, 2021 ▶ 32:09 The Highs and Lows of Fundraising from Founders That Have Raised $1B w/ Calendly, Coda, LaunchDarkly
Dec 9, 2021 positive
Assertion Not publicly verifiable
Lemkin: Adobe Sign is an approximately $300M ARR business
“And if you fast forward today, even though Adobe Sign has lost market share to DocuSign, a lot of it, which is, which hurts me as a founder, it's still almost a three hundred million dollar AR business, right?”
Jason Lemkin Dec 9, 2021 ▶ 2:37 Ask Me Anything About Customer Success with SaaStr CEO Jason Lemkin and ChurnZero CEO You Mon Tsang
Jul 12, 2022 negative
Insight
Çilingir: Top reps from Adobe or Salesforce often fail at startups
“Being able to sell this product of Adobe or Salesforce type companies doesn't mean that they can be also successful salespeople in your own organization, because every single product is different.”
Hande Çilingir Jul 12, 2022 ▶ 4:02 Top 10 Mistakes in Building Out Your Revenue Organization with Insider CEO Hande Çilingir | SaaStr
Apr 5, 2023 neutral
Assertion Not checkable as stated
Blond: EchoSign had zero sales ops staff at its Adobe acquisition
“And echo sign, we were like, ah, gosh, a hundred to a 150 employees or thereabouts when Adobe acquired us. And we didn't have anyone in sales ops.”
Sam Blond Apr 5, 2023 ▶ 33:27 CRO Confidential: Guild Education SVP, Go To Market Strategy, Operations & Enablement Cherishma Shah
Aug 3, 2023 negative
Assertion Supported
Lemkin: Adobe Sign lost 50% market share after removing viral free conversion
“And when we, almost a week after I left after acquisition, that got ripped out of the product, the whole free thing, the whole free conversion. And because it didn't help anyone there, But then over the next three years, there may be a variety of reasons, mark…”
Jason Lemkin Aug 3, 2023 ▶ 33:27 The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
Nov 10, 2023 positive
Prediction Not checkable as stated
Belsky: Career advancement will hinge on creativity over raw productivity
“And so the big shift here that I just want to, you know, put a capstone on wave number one is that the standout, the success, the promotion is increasingly going from this advantage, this competitive advantage on the productivity side to one that's more around…”
Scott Belsky Nov 10, 2023 ▶ 5:05 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky
Nov 10, 2023 neutral
Assertion Not checkable as stated
Belsky: Adobe enterprise customers shifted >50% of marketing spend to social
“You look at big company marketing budgets and a lot of our customers have shifted at least if not more than 50% of their marketing spend. Towards social platforms away from a world where everything was destined for video or TV or print or whatever to this new …”
Scott Belsky Nov 10, 2023 ▶ 7:32 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky
Nov 10, 2023 bullish
Prediction Not checkable as stated
Belsky: Users will converse with documents instead of reading them
“I believe our documents are going to want to talk to us as opposed to us reading through and trying to find things. The documents will say, what do you want to know about me? And you'll just have a conversation.”
Scott Belsky Nov 10, 2023 ▶ 16:45 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky
Dec 6, 2023 positive
Opinion
Levie: Adobe CEO Shantanu Narayen is world-class at balancing cash cows and growth
“To your point about Adobe, I'd say Chanteneau is, is world-class on, On, you know, sort of take advantage of the cash cow, but still, still make sure you're in growth markets and buying your way or building your way into those markets.”
Aaron Levie Dec 6, 2023 ▶ 15:53 What's New at Box with Aaron Levie, CEO and Co-Founder of Box and Jason Lemkin, Founder at SaaStr
Dec 6, 2023 positive
Insight
Levie: Mature SaaS companies must shift to teen growth and 30%+ margins
“I think we look. Like probably what most companies are gonna have to look like at some point, which is you're probably growing teens. You're probably generating 30 plus percent operating margin. This is sort of the historical norm for software companies, and y…”
Aaron Levie Dec 6, 2023 ▶ 13:56 What's New at Box with Aaron Levie, CEO and Co-Founder of Box and Jason Lemkin, Founder at SaaStr
Dec 18, 2024 negative
Disclosure
Lemkin: Adobe threatened to buy DocuSign or rebuild before acquiring EchoSign
“Adobe did it to me. They said, listen, if you don't sell to us, we're either going to go to try to buy DocuSign or buy this third one that you've never heard of, or we'll rebuild our effort.”
Jason Lemkin Dec 18, 2024 ▶ 24:28 How to Think About Product-Led Growth, Bootstrapping vs VC, and Early Exits with Jason Lemkin
Dec 27, 2024 bullish
Insight
Halligan: Enterprise SaaS incumbents demonstrate exceptional durability over decades
“These SaaS companies They last. You look at Adobe and Salesforce, both were, I don't know, I haven't looked recently, but three, I call it three or fifty billion. Oracle, you gotta take your hat off to them. It was like, oh, they're gonna die. They're gonna sl…”
Brian Halligan Dec 27, 2024 ▶ 2:26 HubSpot Co-Founder and Chair Brian Halligan on AI and SaaS, Board Meetings, and When Incumbents Win
Jan 3, 2025
Assertion Not checkable as stated
Lemkin: Adobe Required VP Candidates to Hold Equivalent Titles at Peer Companies
“When I was Adobe, the hiring criteria for a VP, it was impossible. It was to hire a VP and to give them that title, right? At whatever level of VP it was, they had to have been a VP at a peer company.”
Jason Lemkin Jan 3, 2025 ▶ 8:11 HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
Jan 3, 2025 negative
Assertion Not publicly verifiable
Lemkin: EchoSign's Market Share Fell From 28% to 11% Post-Acquisition
“When we sold, this is why it was stupid to sell, we had 28% market share by revenue, and maybe 40% by transactions, because we were cheaper than DocuSign. It was 11 within two years of me leaving.”
Jason Lemkin Jan 3, 2025 ▶ 15:39 HubSpot Co-Founder Brian Halligan on How to Hire Great VPs and How M&A Really Works
Oct 22, 2025 negative
Opinion
Lemkin Calls Adobe's $5B AI-Influenced Revenue Metric 'Malarkey'
“Adobe on its last earnings called Adobe is, I mean, it has some AI tools in, in create creative, but it's not ahead of a lot of the competition. I think it said it had five billion of AI influenced revenue. What malarkey.”
Jason Lemkin Oct 22, 2025 ▶ 24:40 The State of AI + Software: Where It’s Going - Fast
Dec 17, 2025
Disclosure
Lemkin: Junior VPs at Adobe had $500K discretionary slush budgets
“I was just a VP at Adobe for a little more than a year, but basically there were, you know, there were, there was unbudgeted discretionary and budgeted... But even I had a 500 K slush budget. Okay. And this was a while ago. So today it might be a million bucks…”
Jason Lemkin Dec 17, 2025 ▶ 51:12 AI and the Death of the 2021 Sales Playbook with SaaStr CEO and Founder Jason Lemkin
Jan 2, 2026 neutral
Assertion Partly supported
Lemkin: Adobe Acquired SEMrush for $1.9B at Just 3x Forward Sales
“So they buy them for 1.9 billion. It sounds like a lot, but it's only three times the next 12 months sales, even with a huge premium.”
Jason Lemkin Jan 2, 2026 ▶ 31:56 AI + B2B in 2026: Find the Tailwinds or Get Left Behind | Jason Lemkin
Jul 8, 2026
Assertion Not checkable as stated
Lemkin: It took Adobe five years to fully go live on Salesforce
“Like when I was at Adobe, it took them five years to go live in Salesforce.”
Jason Lemkin Jul 8, 2026 ▶ 15:55 Agents Didn't Kill Sales. They Just Exposed It with SaaStrAI CEO and Founder Jason Lemkin
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