Scott Belsky

Partner, A24 · 0 appearances on the record.

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Scott Belsky co-founded the creative platform Behance, which was acquired by Adobe in 2012, and spent years as an executive leading Adobe's Creative Cloud and product initiatives. He is an active early-stage investor and the author of Making Ideas Happen and The Messy Middle.

9statements → 5claims → 0claims resolved → —average certainty → —average debate potential →

1 not yet assessed 3 not checkable as stated how the 5 claims stand · each chip opens the sources

3 predictions · 2 assertions · 1 opinion · 3 insights · every statement was checked. The predictions and assertions are the 5 claims: statements the public record can support or contradict. 1 is resolved, 1 is not yet assessed, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

What they said9 Episodes1

Everything Scott Belsky said on the Official SaaStr Podcast that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Open · timeframe Nov 2028

Belsky: AI productivity gains will increase creative hiring, not decrease it

“And I believe that actually, when you get more ingenuity per person that you employ, the people on your creative team, when you get more possibility from each of them, you're gonna actually want to hire more of them. Look no further than engineers. Engineers h…”

Scott Belsky Nov 10, 2023 ▶ 13:03 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Insight

Belsky: AI hallucination is a feature, not a bug, for creativity

“In the chat world, people say that hallucination is the bug, but in our world, the hallucination is actually the feature because the AI needs to be very creative in supporting, suggesting all the variations of possibilities”

Scott Belsky Nov 10, 2023 ▶ 10:40 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Opinion

Belsky: Generative AI is eliminating mechanical labor in professional workflows

“And then you look at the impact of something like generative AI, and you're realizing that the work part of workflow is being reduced, you know, and in some cases even eliminated.”

Scott Belsky Nov 10, 2023 ▶ 3:26 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Prediction Not checkable as stated

Belsky: Career advancement will hinge on creativity over raw productivity

“And so the big shift here that I just want to, you know, put a capstone on wave number one is that the standout, the success, the promotion is increasingly going from this advantage, this competitive advantage on the productivity side to one that's more around…”

Scott Belsky Nov 10, 2023 ▶ 5:05 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Insight

Belsky: Generative AI restores adult creative confidence by removing skill barriers

“The ability to take something that's in your mind's eye and instantly generate imagery without any skills required actually starts to restore some of that creative confidence later in life.”

Scott Belsky Nov 10, 2023 ▶ 6:19 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Assertion Not checkable as stated

Belsky: Adobe enterprise customers shifted >50% of marketing spend to social

“You look at big company marketing budgets and a lot of our customers have shifted at least if not more than 50% of their marketing spend. Towards social platforms away from a world where everything was destined for video or TV or print or whatever to this new …”

Scott Belsky Nov 10, 2023 ▶ 7:32 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Insight

Belsky: Generative AI lowers creative skill floors while raising output ceilings

“It is lowering the bar for the minimum skills required to get into this box, which is a lot of new people coming into the funnel, right, for any creative product, and it's also raising the ceiling, right, of what's possible within the given time that you actua…”

Scott Belsky Nov 10, 2023 ▶ 14:57 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Prediction Not checkable as stated

Belsky: Users will converse with documents instead of reading them

“I believe our documents are going to want to talk to us as opposed to us reading through and trying to find things. The documents will say, what do you want to know about me? And you'll just have a conversation.”

Scott Belsky Nov 10, 2023 ▶ 16:45 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Assertion Partly supported

Belsky: Carvana generated 1.5 million hyper-personalized customer videos using AI

“This is an example of Carvana. They did an experiment where they made 1.5 million hyper personalized videos for their customers based on the actual car that the customer purchased, the color of the car that they purchased it in, and the hometown that they purc…”

Scott Belsky Nov 10, 2023 ▶ 18:23 The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky

Played on the show (1)

Episodes where a recording of Scott Belsky was played rather than Scott taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

Episode	Date	On tape	What it is
The 5 Ways AI Will Transform Creativity with Adobe CSO & EVP Scott Belsky	Nov 10, 2023	22m	aired address

Scott Belsky

Played on the show (1)

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