Nike, every mention
128 scenes, the whole family · ← back to Nike
tap a year for its mentions
every year anyone Guy Raz 123Casey Neistat 9Tyler Haney 7Wes Felix 6Michael Rubin 6Daymond John 4Will Ahmed 3Olivier Bernhard 3Missy Park 3Kurt Listug 3
Verbatim, from the transcripts: the passages where Nike comes up
Bogg Bag: Kim Vaccarella. The $100 Million Business She Almost Abandoned
- ▶ 17:41 Kim Vaccarella So it was either I spent a hundred pair of dollars on a pair of Nike, um, skate sneakers that they didn't want, or I bought them the Crocs.
Advice Line with Daymond John of FUBU
- ▶ 16:37 Daymond John People walked in there and they said, you want Nike, that's fine, but these four young men are busting their butt, and it's quality goods, and it's moving faster than Nike, and I'm even buying a piece. 2 times in the scene
Advice Line with Chris Riccobono of UNTUCKit
- ▶ 4:25 Chris Riccobono These are monstrous companies, Nike.
- ▶ 12:33 Adrian Alvarez I definitely, like you said, in the fifty million dollar range, I want it to be, uh, to be able to compete with the big brands of the world, like the Viores, the Nikes, the Lululemons.
Toast: Aman Narang. How a Long Wait for the Dinner Check Launched a $2 Billion Business.
- ▶ 4:01 Aman Narang So, um, back in the day, like, you know, 25 years ago, if you went and searched, you know, Home Depot, or Nike, or Disney Store, or J.Crew, or pick your brand, and you wanted to say, like, show me all of the washers and dryers, and this…
Advice Line with Miguel McKelvey of WeWork
- ▶ 24:36 Melissa Jenski We were seeing lots of orders come in from places like Chewy, Nike, Microsoft, Gates Foundation, and, but it's just so hard to get a foot in the door.
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
- ▶ 1:01:09 Kurt Listug Yeah, and you know, the thing about direct sales, even like Nike, you know, I read in the last year how they'd really pushed their own direct sales, and then 3 times in the scene
Advice Line with Monica Nassif of Mrs. Meyer's
- ▶ 9:30 Monica Nassif oh my gosh, it sounds like Nike, you know, fashion and fit.
Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring
Gymshark: Ben Francis. From pizza delivery to billion-dollar fitness brand.
Crumbl: Jason McGowan
- ▶ 52:07 Jason McGowan Starbucks and Nucky combined, I think we have more than both of those combined, yeah.
Torchy's Tacos: Mike Rypka
- ▶ 52:10 Mike Rypka Even though we were just opening a taco truck, we definitely still wanted to have, like, a good brand, and we did a lot of talking about, like, great brands, and what makes them special, and, and a lot of the good brands out there, like,… 2 times in the scene
Advice Line with Troy Carter of Atom Factory
- ▶ 37:28 Troy Carter So whether it's with a Nike, or whether it's with Wu-Tang Clan, or whether it's like, they find these really interesting partnerships, and their customer
WHOOP: Will Ahmed
- ▶ 1:51 Guy Raz Brands like Nike and Under Armour and Amazon and Apple.
- ▶ 18:28 Will Ahmed By the way, around that time, there were rumors that Nike was entering the space, and Apple was entering the space.
- ▶ 32:53 Guy Raz Uh, like Nike, for example, are pursuing their own bands, their own wristbands that track different metrics. 11 times in the scene
- ▶ 33:02 Guy Raz Um, you know, I think the Nike, Nike fuel band comes out in, in, in, in, you guys are still working on just the underlying technology here. 4 times in the scene
- ▶ 41:51 Guy Raz I mean, he's a Nike athlete. 2 times in the scene
- ▶ 50:27 Will Ahmed Nike, Under Armour, Adidas, Puma entering the space.
- ▶ 59:06 Will Ahmed I had already seen how Nike and Adidas and Under Armour and Puma and Microsoft and Apple were supposed to be the death of Whoop.
Advice Line with Steve Holmes of goba Sports Group
Tecovas: Paul Hedrick
Advice Line with Lyndon Cormack of Herschel Supply Co.
- ▶ 29:03 Lyndon Cormack Showing, you know, a Nike shoe for your streetwear consumer.
Fanatics: Michael Rubin
- ▶ 0:08 Michael Rubin We went through a, you know, tough experience earlier this year in our partnership with Major League Baseball and with Nike, where, you know, Nike redesigned a jersey that we'd been making for eight years, and, you know, there was, there…
- ▶ 4:51 Michael Rubin The last book that I read was the book called The Swoosh, The Unauthorized Story of Nike.
- ▶ 28:15 Michael Rubin Twenty-three-year-old competing against Nike and Reebok and Converse.
- ▶ 44:25 Michael Rubin You know, we make all of the Nike licensed sports merchandise in NFL, college, Major League Baseball. 3 times in the scene
Advice Line with Angie Hicks of Angi
Graduate Hotels: Ben Weprin
- ▶ 7:26 Ben Weprin I loved, you know, Nike and Michael Jordan and, you know, the whole thing was, you know, super inspiring.
- ▶ 53:26 Guy Raz And there's a bunch of, it looks like a shoe store, like Nike shoes, like vintage Nike shoes. 4 times in the scene
Advice Line with Sadie Lincoln of barre3
Specialized Bicycle Components: Mike Sinyard
BONUS: Brand Building Live at Cannes Lions
Advice Line with Joe Kudla of Vuori
On athletic shoes: Olivier Bernhard and Caspar Coppetti
- ▶ 2:01 Guy Raz Nike, Adidas, Puma, New Balance. 2 times in the scene
- ▶ 21:18 Olivier Bernhard Just send me one of your Nikes, and I want to put something on it, and let me know how much you like it. 2 times in the scene
- ▶ 24:28 Guy Raz You wanted to pitch this to, to, to companies like Nike. 4 times in the scene
- ▶ 28:13 Guy Raz And by the way, just to be clear, you had a lot of standing to say that because you worked at Young and Rubicam, and you knew how challenging this market was going to be to get into and how the massive ad budgets that Nikes and Adidas and…
- ▶ 38:14 Guy Raz What flipped in your mind where you were like, yeah, ok, let's, let's take on Nike and Adidas and Puma and, you know, Asics.
- ▶ 48:49 Olivier Bernhard Leave that to Nike, to Adidas.
- ▶ 55:23 Guy Raz Obviously Nike's there, Adidas is there. 2 times in the scene
Less competition, more creation with Renée Mauborgne
Magic Spoon & Exo: Gabi Lewis and Greg Sewitz
- ▶ 17:50 Greg Sewitz We wanted something that sounded sort of sporty, like Nike or something, but alluded to the crickets without making it super obvious.
Liquid Death: Mike Cessario
- ▶ 51:59 Mike Cessario Like, Nike doesn't market because they say, hey, our commercials, our shoes use this type of material that lasts 37 days longer than Adidas.
Framing the future of eyecare with Neil Blumenthal and Dave Gilboa of Warby Parker
- ▶ 36:56 Neil Blumenthal We want to be named alongside Apple and, and Nike.
Everlane: Michael Preysman
- ▶ 49:58 Michael Preysman And so if you made things that were interesting and people wanted to talk about them, listen, we're not building iPhones, but talk about someone who did that well, or Nike.
Herschel Supply Co.: Jamie and Lyndon Cormack
Vuori: Joe Kudla
- ▶ 22:38 Joe Kudla What, what, our observation was that the big brands that we grew up with as kids competing in sports, you know, you think of the Nikes and the Adidas's of the world, like, they designed clothing that really identified you as somebody that…
- ▶ 30:55 Guy Raz They're gonna come in with their Adidas and Nike shorts. 2 times in the scene
- ▶ 53:35 Joe Kudla Historically, it was dominated by Nike and Adidas and these big brands, and they really didn't have a premium offering.
Dutch Bros. Coffee: Travis Boersma
Twilio: Jeff Lawson
Sun Bum: Tom Rinks
- ▶ 42:05 Tom Rinks You buy athletic shoes, Nike, because you think you look more athletic or whatever the type might be.
- ▶ 56:13 Tom Rinks That's the other thing, you know, if you take Sonny, the logo, the Ape logo, and you put it next to all the other big brands out there, right, forget about the Coppertones and the Banana Boats, those are just names, but if you put it next…
HIBT Lab! Saysh: Wes and Allyson Felix
- ▶ 0:20 Guy Raz And it happened because her previous sponsor, Nike, offered Allison a contract that she felt was a lowball.
- ▶ 4:55 Guy Raz And you did, after you graduated, you did become a professional athlete for, for a few years and ran for Nike.
- ▶ 13:24 Guy Raz A new sponsorship deal for Allison, so leaving Adidas, signing with Nike,
- ▶ 16:22 Wes Felix Um, and so I remember us really focusing on, on the blue chip sponsors, you know, make sure you have Visa, Procter and Gamble, Nike, Gatorade, like these are the ones that if you partner with those companies, you know, they have a similar…
- ▶ 17:12 Guy Raz We're going to take a quick break, but when we come back, we'll hear more about Allison's Olympic triumphs and the contract renewal offer from Nike that changed everything.
- ▶ 18:00 Guy Raz And then the next year, 2017, you are up for renegotiation with Nike. 4 times in the scene
- ▶ 20:47 Guy Raz So you ran unsponsored because you were in these negotiations with Nike that would last about a year and a half. 3 times in the scene
- ▶ 25:00 Guy Raz You are still in negotiations with Nike in 2019. 15 times in the scene
- ▶ 27:55 Guy Raz You decided to write an op-ed in the New York Times about this experience of being pregnant while negotiating a contract with Nike, and I guess it came out of stories of other women athletes who were also dropped by Nike, and essentially… 5 times in the scene
- ▶ 32:52 Guy Raz We're going to take another quick break, but when we come back, more from Wes and Alice and Felix about how their experience with Nike inspired them to start their own footwear company, Seiche, which makes shoes specifically designed for…
- ▶ 33:27 Guy Raz Alright, so you released this op-ed in the New York Times, which details your experience with Nike, and that was a moment that you probably didn't realize it quite yet, but that was a moment that would, of course, change the trajectory for… 4 times in the scene
- ▶ 43:53 Wes Felix I think like one of the things that we found were we had more friends at Nike than we realized. 5 times in the scene
- ▶ 46:45 Guy Raz You know, one of the smartest things that, I mean, in some ways, it was the luckiest thing that happened to you that would happen with Nike, because, um,
Xero Shoes: Steven Sashen and Lena Phoenix
Michael Kors: Michael Kors
Bluemercury: Marla and Barry Beck
- ▶ 1:07:59 Barry Beck I mean, who said it better than Nike, which is just do it.
Bombas: David Heath and Randy Goldberg
- ▶ 34:49 David Heath Um, I mean, this is a factory that produces for Nike and, you know, Saucony and Smartwool and some of the biggest sock brands in the world. 2 times in the scene
- ▶ 1:11:46 David Heath The Nike's, the Lulu's, the Under Armour's, the Patagonia's of the world, right?
HIBT Lab! Babish Culinary Universe: Andrew Rea
- ▶ 7:08 Andrew Rea Um, I, uh, it was an amazing job with amazing people, but it wasn't scratching my itch creatively, because my job was to get rid of Nike logos off of, like, actors' shirts and stuff in commercials.
Roblox: David Baszucki
HIBT Lab! UNLESS Collective: Eric Liedtke
Strava: Mark Gainey and Michael Horvath
- ▶ 21:34 Mark Gainey It was much easier to go to, you know, www.nike.com or trekbikes.com than it was to try to find a retailer online.
- ▶ 22:16 Guy Raz In 1995, I'm assuming if Nike or K-Two or Trek bikes had a website, it was not an e-commerce website.
Title Nine: Missy Park
- ▶ 12:13 Missy Park and then we're going to start the women's version of Nike.
- ▶ 24:49 Guy Raz I mean, Nike had been making stuff, but what did that mean?
- ▶ 34:28 Missy Park A brand like Nike, but a small one.
- ▶ 1:02:42 Guy Raz Nike and Adidas are making this stuff.
- ▶ 1:18:41 Missy Park Well, I want to say no, and I want to say maybe a little bit yes in only the sort of frivolous way that a twenty-year-old might, like, we need to start the women's version of Nike, you know, and then once I got around to it, no.
inov-8: Wayne Edy
Casper: Philip Krim
- ▶ 3:43 Guy Raz Sort of how Nike was once a shoe brand, but is now known as a sports brand.
- ▶ 48:13 Philip Krim And just like you think of Nike, when I say, you know, going out for a great run or Whole Foods, when I say, you know, go buy organic foods, we want people to think Casper when it comes to getting a better night of sleep.
Policygenius: Jennifer Fitzgerald
- ▶ 20:37 Jennifer Fitzgerald Um, easier than selling, like, a beautiful pair of Nikes. 2 times in the scene
- ▶ 1:05:54 Guy Raz How did you, you know, how do you sell something that is so, that's not, you know, a pair of Nike sneakers?
Kenneth Cole: Kenneth Cole
How I Built Resilience: Live with Sharon Chuter
- ▶ 12:34 Sharon Chuter oh yes, you know, Nike dropped the commercial within 48 hours.
Fitbit: James Park
- ▶ 46:39 Guy Raz The Nike, um, Nike was making one, and, and Jawbone was making one, and, I mean, I remember going to the TED conference in 2013, and getting a Jawbone in my gift bag. 4 times in the scene
- ▶ 47:29 James Park I remember when they announced the fuel ban, you know, they had all these celebrity athletes at the announcement, and we're like, whoa, god, that's insane.
- ▶ 49:39 James Park We had faced off Philips and Nike and Jawbone, which were, you know, in their rights, very big competitors, especially Nike.
Brooklinen: Vicki and Rich Fulop
Video Artist: Casey Neistat
- ▶ 1:00:01 Casey Neistat And, um, it was a lot of, kind of, jobs that I wasn't necessarily interested in, but paid the bills until I got a phone call from Nike. 2 times in the scene
- ▶ 1:00:20 Casey Neistat And then I got to a hotel, and I went in the hotel, and there was a pair of new Nikes on the bed, and I was like, holy smokes, I have made it. 4 times in the scene
- ▶ 1:00:37 Casey Neistat It was something called a fuel band, and they're like, we want to push this, um, and we want you to make us some videos for it.
- ▶ 1:05:11 Guy Raz I mean, this thing was huge, and, and I have to imagine that Nike was pretty happy. 3 times in the scene
- ▶ 1:08:00 Casey Neistat You know, in the years that succeeded the Nike video, um, was when my, like, production company, Casey Neistat LLC, where I made videos for brands that really took off, and it was exciting, but the circular nature of just every client… 2 times in the scene
Lululemon Athletica: Chip Wilson (2018)
- ▶ 22:11 Chip Wilson Well, Nike was a shoe company, so I know they didn't really understand clothing either, because even in their running shorts, they had these open seams in between their legs, and I'd run five K
Steve Madden: Steve Madden (2018)
- ▶ 18:19 Steve Madden Of course, there was Nike and Reebok, but nobody was like making like funky little shoes.
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