The Wisdom Wall, every show

“the two best early pickers of startups ever in the history of Silicon Valley, both make their decisions based off of just, do they feel like these people are fierce founders and they can figure that out in less than 10 minutes. And then here you have people that are doing market analysis and segmentation maps and tons…”

“In Ripple, those guys became billionaires before banks ever used their product, which is like a really fucked up incentive, and which is why sometimes shit doesn't actually get built in crypto, because hey, I already got the millions. I could just run away. I could just do a half-assed job. It doesn't really matter at…”

“The most successful people, the, the true icons, you know, they're not creating a ton of content typically. And, um, sometimes they do when they retire, sometimes it's part of their growth strategy, but for the most part, Elon Musk doesn't have a sub stack, right? He's not trying to teach you and sell you a course on…”

“crowdfunding is the, you know, bottom of the barrel of companies. Like the best companies, the ones that are hot, that are growing, get picked up by professional investors. And the stuff that you end up seeing on crowdfunding sites, I don't think are the big breakout companies in general.”

“the content is the business, not the tours. So the tours are just content. Whereas I think what most people do is they say, I'm going to make content to try to get people to book the tour because that's where I get the transactional money. And so that's the real business. And I actually think if you want to go bigger,…”

“I don't need to pick an industry I love, or a product I love. I need to pick a sales motion that I love. Because guess what? Like, if you have a product, Doesn't matter what the niche is. If it's grown via enterprise sales, most of your time is going to be spent doing enterprise sales, hiring enterprise sales, and…”

“there's a specific type of person and a specific moment in time when you need a system tool, and that is when you have growth, but you have a growing headache. So the business is growing healthily, but your headache is growing, you know, maybe even more than that or proportionately to that, and I think what most people…”

“media is a pretty shit business model. And so the trick is to do media, uh, to build media is great at a certain, uh, a few things, right? It's great at Building brand and distribution and awareness and all those things, but it's pretty terrible at monetizing. And so the trick is to monetize with investing.”

“being at the leading edge of just the tech, you get two shots to win. If you make the breakthrough app, That actually does get product market fit. Then you get to win in the billions. If you're just the most hardcore tech team at building like good functionality and like, like working on these new platforms, your team…”

“the more I think, the worse my returns will get, is sort of what I've realized when it comes to, to tech investing, because it is all about the breakouts. And the breakouts are not things that you could just linearly You know, figure out.”

“there's these things that if the result is not easy to measure, But it is true, right? It's gotta be both. It's gotta be actually, actually work and not be easy to measure. Those things are usually pretty, uh, mispriced, meaning that not as many people are willing to do them because most of us want the safety and…”

“you're going to be in this company, and you're going to see so many things that could be so much better, and you're going to try to do them. And for the first year, you're going to try to do them. You're, oh, you're actually going to make a little bit of headway, but you're not going to actually get the results that…”

“I think a lot of people fall into this trap with therapy and with self-improvement, where they get addicted to the medicine, and it creates, um, too much thoughts about yourself. You know, the happiest people are the ones who are, you know, that are not doing this, like, Extreme introspection all the time.”

“the cost of bringing a not great person into my circle of life is so high. The cost of dis discarding somebody who might be great is nothing. It is so low comparatively. He's like, so I am willing to be a very harsh grader of people. Meaning you're either obviously in, or I put you in the too hard to tell bucket and I…”

“you always know in the first two weeks, if someone's gonna be great, great people are great right off the bat. They show you greatness in the first two or three weeks. I've never seen, or, you know, rarely ever will you ever see somebody who turns out to be great. That just was eh in the first two, three weeks.”

“picking the right company and project will be like by far picking the right market to be in the, and then the winner of that market. If you're in the tech industry, Is by far the most impactful thing you could do in your, in your, like, career. It'll, it'll beat your hard work. It'll beat your own, like, you know,…”

“in most areas of life, you shouldn't be hoping for like the miraculous save, right? The one thing that's going to turn your business around or the, the person who's going to meet you and just give you that opportunity, just hand it to you. But there is in content and exception, which is that in content, you're really…”

“If you are, if you are winning the game and you still think it's a bad, bad category to be in, that's when you know it's a bad category. Most people, they lose the game, they're failing at it, and then they blame the category, right?”

“one of the lessons I learned from Peter Thiel is that you should be really, really careful putting effort into new things. Almost always, it's a better idea to put money into your main compounding thing. That's got a lot more room to run. Like there's more area under the curve to kind of like fill, um, of, of something…”

“I started doing this when I was 25 years old and I had a job where I was the low man of the totem pole. I was a product manager. It can be done in any position.”

“Like there is something, um, almost strategic in doing a sort of controversial taboo, almost a naughty idea. And you will get article after article, online argument after online argument. And all it really does is it pushes away the people who were never going to be your customer. But it educates the people who…”

“so I literally have somebody essentially move in with me and I just duct tape them, duct tape them to my hip. He's like, you're going to follow me everywhere to everything. And for this first six months, all you're going to do is just shadow me and just learn exactly how I think and what I want and what I do and why I…”

“then I'm going to talk to you. He's like, I'm going to spend an hour convincing you. How hard this is going to be and how much you're going to have to sacrifice to be here. And I can just see in that, do they flinch? Do they start asking me about vacation policies? Or do they get excited about like, kind of like going…”

“It's better than real estate because in real estate you have, let's say, uh, depreciation or the 10 31 exchange. These are great, but they're deferrals. Whereas this is not a deferral. This is simply, you just have a, you know, you have a exclusion on a hundred percent of your gains up to some number. So it is way…”

“if you're building a company that you want to sell, you need to take some short-term pain of having clean, simple books that you pay, you know, legit taxes on, in order for you to have A big exit at the end because they're going to see a track record of multiple years of solid profits that you're going to sell on the…”

“We noticed that the people who were the best earlier in their life had a degenerate, like, obsession with something that wasn't, like, The thing your parents would reward you for where the school would reward you for. So for a lot of people was gaming. It's like, oh I just spent like an ungodly amount of hours in, in…”

“This is not a tech problem really right now. It's actually a rights problem. So what somebody needs to do, the move here is not to go all in on product, but to go all in on biz dev, which is a total narrative violation. Nobody says, hey, go all in on biz dev, but that's what you need to do for this business.”

“A big business and a small business both take the same amount of time. Why would you choose a small business? And that to me was the right advice for me for who I was. That's not the right advice for everybody, but like somebody out there needs to hear that right now, which is that like this idea that a small thing is…”

“So on one hand, these companies are not very defensible because anybody could take these open source language models and build a user interface on top of it. And so like I can create another competitor to copy AI or Jasper or one of these kind of things, but it's all in the, like the user interface, the applications…”

“I think if you're a company, you should be using individual faces to grow. You'll go, you'll grow faster that way. If you're an individual trying to grow like a media property, you should put it under a brand umbrella, mostly because you can't ever sell you. Um, so like if you wanted this to be an asset and not a job,…”

“The brand will be important. I just don't think it's important for us to get our first 10,000 subscribers or even a 100,000 subscribers. So let's make a deal. If we can get to a 100,000 subscribers through our janky thing that will, will reward ourselves by investing in the brand. Because I think ultimately the brand,…”

“And actually that shit doesn't work in startups. Uh, it is not the norm and that would be the outlier if it was to work. The norm is what they call the benevolent dictator.”

“There's a sweet spot in age where they have friends, but they don't have a car. And so they come home and they're like trapped. So they just want to group. They'll just like go home, go to the room and they'll just call their friend for like six hours straight... And then they go to car and then they'll go to college.…”

“The problem with all e-commerce, so our mutual friend has this great phrase, which is e-commerce businesses are great to own, horrible to invest in. Um, now I wouldn't say not horrible, but it's like, it's great for the owner of the business. It's not great for the investors. And that's only because the upside is…”

“when you shoot for these epic projects, things that get people inspired and excited. It's, it seems like it's harder to pull off, but in many ways it's easier to pull off because you'll get talent to pour in because they want to be a part of something bold. You'll get sponsors to pour in because they want to bet on…”

“You actually almost want to leave some dry powder for the acquirer. You want to go to the acquirer and say, yeah, we're doing amazing. And we have, we don't even know how to do retail. You guys know that, right? You guys know, you got, you got a buddy you play golf with who does target, who does, uh, I guess Safeways…”

“So I was basically arguing with my, my, my idea was I think the metaverse is actually a time. It's a moment in time where We care more about the things in our digital life than in our physical life.”

“Most investors, myself included, do zero due diligence. We do not, we meet the founder. Yes. We play with the product, right? Those are the two easy things.”

“It's not just a media company. This would actually be an investment fund. So, you would be a VC fund whose brand is built Through journalism, whose distribution of how they help their companies is through their media arm. And so you're a media arm whose business model is your VC fund.”

“So what I've seen is in technology, The winners get really, really big. And so you kind of want to like play small bets initially and then follow on really hard. And like when you see something that actually works, be really bold, uh, in the way you approach it.”

“And this is one of the reasons why we talked about religion as a really interesting fun, uh, you know, fundamental or like base layer for any business because nobody owns religion, but it's a highly recognized brand with super high affinity. So I love businesses that are, you know, like Pray the app that's, you know,…”

“you don't want to be the best, you want to be the only. Which is always a hard thing, right? Because somebody's always doing something. But that mentality is how you become the best because you continue to refine and refine and refine and whittle away the generic parts of what you do. Until it's really the thing that…”

“I think go viral is the wrong idea. It's sort of this, like, false hope, like, lottery ticket type of mentality. But when you say, I'm one format away, you have all of the upside of the go viral lottery ticket, but you're actually using a more grounded approach, which is, Look, if I can just figure out one core, like,…”

“Which is, if you think about, like, if you've ever been in a company, a lot of, like, the meetings you have are really theater, right? It's, it's progress theater. Like, I would like to put on a little play for you of how good I'm doing, and then you, you sit in the back, and you, you give me a little, you know,…”

“What I'm telling you is that the anecdotes typically show you that your metric is incomplete, that it's not capturing some part of the customer's experience that actually matters, and both the metric is right and the customer is right. The metric is just incomplete because it's not capturing this part of the customer's…”

“the first filter is just evidence of exceptional ability... And if you really haven't done anything exceptional, the odds of this being the place where you have the, the final, the, you know, the first exceptional thing of your career is not really a bet I'm excited to go take.”

“It might be That one of the biggest leaks in investing is too much activity. And the remedy for too much activity is actually to just busy yourself with bridge and books and, and, uh, and playing pickleball and doing other things so that you are not prone to just sitting there and pushing buttons. Uh, cause it's the…”

“Who cares what's true? It's what's useful is what matters. And so I try to find what are the beliefs that I need to stuff in my brain that is going to lead to me doing the things I want to do to have the life I want to have.”

“I'm trying to figure out how to brand the hybrid athlete of, uh, business where you have the success, but you don't have the, like, grind culture suffering mindset, right? Like the Goggins, Hormozzi, like, it's just about pain, and that's what it is, and you need to not see your family and not do this, not do that.…”

“hire salespeople from the ones who had the, the shitty product. He's like, if you hire a salesperson from the, the people whose, the product was just being pulled by the market, they, you know, the fish were jumping in the boat, and you don't know if that person's a great fisherman, just because they were just being…”

“I would say, on the whole, an overconsumption of news is, uh, I've seen is just one major leak people have in their life.”

“Guys like you and me actually suck at sales. And the reason we suck at sales is because we want to use charm, charisma, talent, whatever, and they, you know, people, the best people use process, and even the reason we actually suck isn't even because we can't adapt that, because over time we're like a problem solver,…”

“And so the idea of, like, going to a local high school, taking an unpaid job, and just go contributing my time, my talent, my effort, and affecting, like, a group of 12 guys. Like, that sounds small, but it feels very big. The other thing, solving world hunger felt, sounded very big, but felt very small, like there's…”

“the more smart people I meet, and it's almost like the bigger that side of your brain gets, where it's like, I am analytical. I am good at making plans, and then executing them, and operating, and like the, the better you are at that, the less I've, I've noticed They're disproportionately bad at imagination.”

“Restaurants suck as a business. You know, 10% operating margins. You're working morning, afternoon, and night. You're open on weekends. There's no let up.”

“if you pick the right people to work with, they will reward you based on what you're, what, what value you're actually creating without you needing to ask”

“I think doing content is now like an incredible way to make money. So like, you know, like we make great money here. Like you look at other content creators, they make a ton of money. So it's like, you don't have to do a company and then do content on the side. Like you could just do content as your main thing and…”

“people think that entrepreneurs take a lot of risk. But I, I actually think that you are a good example of what most entrepreneurs really do, which is they're actual risk minimizers. It's like, how do I win while taking the least amount of risk necessary to win?”

“That's also why you got to move to San Francisco is because you'll be surrounded by success stories and you'll see them. You'll be like, okay, cool. That guy's not special. I could do it. If you could do it, I could do it. And also everybody around you is similarly deluded, which really helps because, um, you sort of…”

“What I actually think is useful, take the week off before birth to, like, do little stuff around the house, just be there, be a calming presence, and like, kind of like, I don't know, take the, take the load of everyday life off of, you know, your, your, your partner before birth. I think that's actually really useful.…”

“So if you want to be a tech founder, you need to move to San Francisco. If you want to make movies, you go to LA. Now it's not that you had to do it, but if you want to increase your odds and you want to go faster, that's what you would do because proximity is power.”

“You know, this is not the way you're going to get rich. It's the way, it's a hobby for people who are already rich.”

“First, it raises the price for all of his competitors. So he's like, cool, even if they don't take my offer, now they have to pay 100 X what they were paying for talent before. Like, way to screw up their business.”

“if it's a key asset that locks down, you know, a certain competitive advantage, don't quibble on price. In fact, come in over so that you make sure you secure that asset and you develop a reputation.”

“the way that the nature of TikTok and the nature of short form content is that they're not loyal to you. They're loyal to the feed and you might show up from time to time.”

“things that to others might seem silly. Are, um, amazing starter businesses. And I think that one mistake a lot of people make when you're early on as a founder is you try to do a, what you think will work. So you end up doing some, like, I don't know, some, uh, a boring business that you're not really, you don't…”

“strategically, if one of those other companies had figured out which network of streamers to go after, not the ranked list, Because they would take Ninja, who's a Fortnite streamer, but they wouldn't take the other Fortnite streamers. They would take this other guy who plays this other style of content. And their fans…”

“What they do is they focus on quantity, and their belief is basically that quantity is the only way to get to quality. So they're, they play a volume game, and they're like, we produce a lot of bad art, and that's where the one or two things that are real gold come from. If you just sit down and try to make gold, it…”

“a lot of success in business just comes from surfing the right wave. I think founders like to believe that it's our own genius that's causing our success. And when it's failure, then it's market conditions. And actually, often it's the opposite. It's the market conditions that can create success or really amplify your…”

“the problem that the tech guys have is you, uh, we will all go consume, not necessarily garbage content, but just the same content, right? So we're all on X, We're all reading the same things. We're listening to all in and listen to the same podcast. And then guess what? You have the same thoughts as everybody else.…”

“there's one other in the branding thing that's important is you're only going to get credit for what's weird. You should make a list of what's weird about you or about your brand or that you do. That's unusual. That might even be like controversial. It might even be that it's unpopular or people would say that's too…”

“something I've come to believe is that the bigger the idea, the easier it becomes because it motivates you and the people around you, and you attract better people to come work on it.”

“the Ron Conway principle of how do you just act so benevolently that your reputation is the product you're actually building. You're not building a portfolio. You're building a reputation. The reputation builds the portfolio.”

“going and getting a job, um, at a business in order to learn how to run a business, uh, that doesn't really work. That's not actually what happens.”

“if you spend your, your life in a, in these jobs, even good jobs, even challenging jobs, you are being raised as a zoo tiger. And every year that you are in the zoo, you are less likely to be able to survive in the jungle.”

“step one of being successful, Is it not about intelligence? It's not about experience. It's not about strategy at all. It is about courage, and that courage is the rate-limiting step for 99% of smart people”

“Proximity is power. Just simply being near people who live the life that you want to live is the fastest way to become that person.”

“the way that I think by default people will use this is you ask a question, it gives an answer, and actually a equally if not more powerful way is to do the exact opposite. You basically say, I have a, I'm trying to think about this. Ask me questions. And then you, and you get it to ask you the questions. And then in…”

“Basically, is when you meet an entrepreneur who's got an uncurable, unhealable, you know, identity wound, um, that ends up being somebody who ends up doing really well.”

“being a Harvard dropout is a stronger signal than being a Harvard graduate. There's all these things that sound silly, but actually end up being true, because if you're the type of person who can get into Harvard and that has enough conviction and an idea to drop out of Harvard against the social pressures of Harvard,…”

“is this a revenge company is a great signal. It's a green flag signal.”

“If you've ever had to call top bunk with your wife. You've experienced a trauma that I would like to invest in.”

“what you really want in a pitch is to give the vibe to the investor that, wait a minute, I think this is even bigger than what they're saying. So there's this subtle art where you're, you're desperately trying to convince them that this is going to be big and awesome and it's going to work, but you cannot appear to be,…”

“I've always felt that if you build a great Silicon Valley company, internally in your company, you should be a totally normal person, but outside, you should have that, like, 10% crazy. Yeah. It just gives you, like, actually, like, two extra valuation. It just creates this extra aura.”

“problem one with digital currencies was you can't be the guy behind it. Because as soon as this thing gets popular, you have too much power and the nation states who, who today control the currency supply, they're not going to like you or that, or they're just going to do character attacks on you to discredit the…”

“The way I look at it is Bitcoin's a savings technology, so people use, people think Bitcoin's gonna make them rich. Actually, the true purpose of Bitcoin is a store value, meaning it's meant to keep you rich.”

“And so, it's actually less important to figure out what's true and what's not, as it is to figure out what's useful to believe and what's not useful to believe in life.”

“one of the things that really stood out was the more successful the person, the richer the guy, the weirder the guy, with really no exceptions during this trip. And when I say weirder, it would be that they have weird hobbies, would have that they have weird marriages or relationship dynamics. It would be that they…”

“These are great businesses that will just keep growing, keep compounding. You could join them today as employee 500 and you will become a millionaire without doing any of the entrepreneurial stuff. If you could just identify the kind of like 10 companies a year that fit that mold.”

“one small poker tell for if an employee is going to be great is if they're willing to spend money out of their own pocket to move faster.”

“It's also, by the way, why so many great engineers come from, like, the Nordic regions, because those are places where it's, like, too cold to go outside, too dark to go, it's, like, dark all the time, and so they just stay inside, they program, and they just code on computers, because there's not really better options…”

“obviously great people are great in spite of circumstances versus great people are bogged down in the 10 maybe reasons why they're struggling right now.”

“Democracy inside a company where everybody gets a vote on what we're doing is not a great way to build a company. Like companies are benevolent dictatorships when they win.”

“These companies are really buying certainty and it's, it's CYA, right? It's why a lot of consultants get hired in the world is, is there's a CYA component.”

“At by employee 200, you no longer need to be at the top of the genius curve. Work, you know, an incredible amount and you still get rich.”

“it is actually a competitive advantage to completely ignore the numbers at the beginning and focus more on attracting the right types of people to your content.”

“When markets crash, just, I have to assess, like, A, is the wolf at the door? Like, do I actually have an existential crisis? If so, ok, I'll, I'll, I'll make a, I'll shift my attention to this and, and change, but like, if that's the case, it's because I somehow over levered, or like, really stretched myself too thin,…”

“I think anybody who says that honestly is lying. I think you're doing it for yourself, um, and you use your kids as a justification. To, uh, why you're, why you're doing that as my, my, my general opinion.”

“There's no foolproof strategy, but the upside of finding people you love and doing life with them is so much higher than the downsides of when it doesn't work out, uh, in my opinion.”

“whenever we owned the financials, it felt good because we felt in control. Problem was we were in control. The CEO looked at the numbers and was like, those are your numbers. Those aren't my numbers. I don't own that. I don't know. I don't know what that target is. I don't know what those numbers are. I'm on the…”

“if we are not adding back at least 10% of the time, the thing that we removed, either a process in the company, a role in the company, or a part of the, of the product, a feature of the product, if we're not adding back at least 10% of the time, That means we have not been removing enough.”

“When it works, it feels like a cheat code because the trust is there. The fun is there. And it's like, why wouldn't I want to do life with these people?”

“Usually women's products tend to be underserved compared to the ideas that most guys have around what businesses that they'll go start. And so you kind of can compete in a less, a less saturated field than, um, you know, making to-do list apps or whatever, whatever, like the average, whatever the average bro idea will…”

“If I talk to nine out of 10 people, only one might need a strategy change. For nine out of 10, the answer is up your level of intensity.”

“If your strategy is convoluted, if your strategy requires multiple new innovations and leaps of faith, you are likely going to fail.”

“Uh, but I think round number, ten million is financial freedom for almost everybody. And ten million is not that hard to get to. If you, if you own a business, um, you, you should be able to get to, you know, let's call it one to two million a year profit a year. And sell that thing for, you know, somewhere between…”

“And he goes, the second thing is that in life, you believe you're competing with a much bigger pool of people than you actually are. Because the majority of people aren't even playing the game, and of the people who are playing the game, most of them don't even believe that they can win. You're only competing with the…”

“No stage performer goes on stage just kind of cold and low energy. But almost every writer starts cold and low energy and just sits there somewhat miserably. And, um, and there's even some weird glory from, like, this, like, I don't know, this, like, pain that's martyrship of, like, how you need to be as a writer. I…”

“Common traits uncommonly together is very, very valuable. You don't need to be the funniest, nor do you need to be the smartest. If you're pretty smart and you're kind of funny, you're like the best”

“Fundraising is not to be celebrated. I mean, think about what you're saying when you celebrate fundraising. It's either a combination of Congratulations. Now the game is starting. Like, you don't get cheered for to start the game. You get cheered when you win. The second thing is, it's congratulations. You gave up a…”

“And I think that in general, you want to be like ultra free or ultra premium. So it's basically like, don't make money on every transaction. Don't be a gatekeeper who stands in the way of, of the traffic flowing. And it's like, not let 99% of the cars go through completely free. But then on the one where You know,…”

“Markets can trick you. Markets can look small and be bigger, but founders or teams that operate like this, That's like always a good signal. And so I'm like, let me just bet on the known versus not bet because of this hypothetical unknown thing.”

“the one in this case was basically that regulation only goes in one direction. It only goes up into the right. Nobody ever rolls back any of these needs. It's only gonna increase.”

“He goes, if you have a team, everybody just centers around the safe picks that, uh, we can all agree on. And he's like, you know, you'll never find the truly, truly contrarian hated and unloved things. If you, if you invest as a team, because it's not a team sport.”

“And actually the move is to go vet branding agencies or naming agencies, and then just pluck the most interesting person you have and be like, you're gonna run our whole brand. Come over and just come in house. You're gonna run our whole brand.”

“And because you have that free time, um, you're, you're able to actually get more stuff done, even though your calendar looks less productive.”

“The trade-off of the unscheduled life is that that's not compatible with other people who live a highly scheduled life.”

“Top, top flight university, universities are part luxury brand, Part daycare, part education, part insurance policy.”

“I think more people should be using this tactic, and the reason why I think they don't, to be honest, is because there is no reason to be building their product. There is no intrinsic why. There is no strong point of view that would get people behind it. Their product is either derivative or sort of mediocre, or it's…”

“One mistake I made many times is like build the best product. In the, in a whatever market, in a meh market, but you'd rather go into an amazing market and build a good enough product. That's like where a lot more success comes.”

“And you know that if somebody is creating content like this, it's just a matter of time until they create a product that goes mainstream because they understand what makes people tick and what's going to get the click and what's going to get the conversion. And eventually they'll stop making silly videos or the stop…”

“Don't discount something because of those, like, kind of those limitations. Like, basically find, does it have any extreme strengths? Because if it has a couple of extreme strengths, it's actually going to be a winner.”

“what I, he goes, I realized you gotta be really careful what you, what projects you pick because anything can be optimized to infinity.”

“You work with, you don't work for, and it's actually a pretty big mentality shift, which is working with somebody is a partnership. It's an agreement. It's a mutually beneficial thing versus I work for you is a, you know, um, you know, there's a dominant person and there's a person who just basically takes orders and…”

“And one is enough. One is enough. That's the key. I think one problem people can do is they go logo collecting. One is enough. If you, if you got Harvard, Awesome. You don't need to also go get another MBA from some other place. Or if you have Facebook, you don't have to make the next one Google. You can make the next…”

“This actually is also inside of a company. You need to put a price tag on your projects that you simply will not work on projects that can't move the needle for the action for the company. Cause if not, why am I here? What is the point? And if you carry yourself with somebody who can actually move the deal for the…”

“I don't think out of the batch of a hundred people that the difference between the winners and losers was intelligence or talent or hard work. I don't believe that that's what was the difference.”

“The absolute disregard for social norms I've now learned is like a very, very positive attribute or signal in highly, highly successful people.”

“If you want to know what products work, go look at what MLMs work and work backwards from there.”

“the number one choke point of any business is the psychology of the owner. Like, every problem you think your business has, If you do the root cause analysis, it goes right back up to the root, to the psychology of the, of the owner, right?”

“You have high margin product, You have repeat purchase because people are going to have to, they have to keep applying the thing. You have a visual before and after, and you have a true story around the creators, like actual need versus just like a, a nice to have. And, you know, that is like the, you know, that's the,…”

“I think women is the right market for a product like this. People who want an opinion on everything and want to discuss and want to get answers and want high trust recommendations.”

“our loyal fans, our hardcore viewers come first. They're going to want to see Jimmy's face. But after that, after, you know, basically the 24 hour period, it's going to be more fans that are from the platform, just people browsing YouTube. They don't know Jimmy. They don't want to see his face. So let's just put this,…”

“Because there's no better brand than a brand of something you can't get into.”

“these e-commerce companies, let's say, uh, you know, ad flips, competition flips, whatever, they don't, like, retain that much value, because the sale is already done in the past. You basically get no credit for past, you know, past sales here, because it's not recurring revenue. It's not like a network effect style…”

“What's the longest you've ever gone on a project you were passionate about without sleep? And their answer will tell you a lot. Either they'll struggle to even come up with a number because they don't, they've ever actually had an obsession, a project they're so passionate about that they kind of became a degenerate.…”

“And I'm not even saying that this is all BS. Like maybe it's all true. Maybe it's all false. I have no idea. But they believe it's true. And as an entrepreneur, that's all that matters is that there are people that, that are all bought in, like they are bought fully into a lifestyle. And in that lifestyle, you could…”

“one of the most important things you got to figure out is who's actually buying this company. It's not a company that buys a company. There is a person in a company who needs something for their job. And you have to figure out who is that person and what is the fire under their ass?”

“the party that's willing to be more uncomfortable generally will win. Or the way my dad taught me was the more stubborn person wins in any negotiation.”

“in any negotiation, it is not the side that has the better argument or the more, or more logic. It's whoever has more leverage, number one. And then within that, you're, that's like the, the, the, the substance. And then you have the style and the style is whoever's a little more stubborn and a little more crazy, a…”

“synergies are massively overrated. That like, it's very easy to talk yourself into. We're going to buy these five companies. And then synergy. And it's like, what synergy? It's like, um, we're gonna centralize the back office and we're going to, uh, cross promote with each other. It's like, no, actually none of these…”

“when you see that weird behavior that you don't understand, The thing is not to, the thing not to do is label it and write it off. It's to lean in and try to understand it. He's like, so I saw that people were like, like, why would you text out what you're eating right now? Like, what do you, why? And why do, why do…”

“privacy is like vegetables and we give it up. We will happily give it up for just the promise of a moment of pleasure or convenience. Well, that, cause, cause that's the junk food. And like, we just go for the junk food. That's the reality of the situation is very few people will opt for vegetables when they have the…”

“I think great design is a huge value add and costs almost nothing to have great design versus okay to bad design. It's not actually more money that it takes. It's taste.”

“the general rule is that the best people I've ever hired, it's pretty obvious within three, four weeks that they're amazing and that they just stay amazing. And of the people that were late bloomers, the key there was just the, the only consistent pattern I found was I hired somebody Before I even understood what role…”

“I'm usually not, uh, believe it or not that big of a believer in, uh, like the effect of the pregame or halftime speech. Like that seems to be like probably overrated, uh, in terms of what a coach can do and vastly underrated is the systems and, uh, like habits and standards that you like enforce and instill.”

“The, the short version of that I say in every negotiator is the more stubborn party wins. Always. Uh, people think that the person who wins in negotiation is the one who has the stronger logical case. Hell no. It's the person who is more stubborn who wins always. And, um, how do you be stubborn? You need to be…”

“it's harder to turn money into attention than it is attention into money.”

“It worked, in the end it worked, right, the 15 year arc, You get like a, then the odds flip from like, 90% of new businesses fail to actually like, 90% of you guys will succeed if you actually enjoy this enough, where you'll keep doing this even though you have easier options.”

“The rich aren't just lucky. So pretend we took all the money that existed and we redistributed it out. Everybody got the same, you know, let's say a 100,000 dollars to start with. 10 years later, I think that most of the rich people would be rich again because wealth building is a skill and it can be learned.”

“what you work on, the thing you actually choose to do, And who you work with will make a far bigger impact in your trajectory than just hard work. In fact, there is hard work does help, but it's maybe the fifth or sixth most important factor.”

“You should want to, if you want to debate to the truth, you should do it in a way where your charisma, your persuasiveness, your loudness, uh, your on the spot thinking is de-prioritized compared to just like making your most logical argument and then letting somebody take time and refute it.”

“There are these archetypes like in wrestling. You have the, the, the faces, the good guys, you got the heels, the guys that are intentionally bad guys that are going to get a big following because you'll love to hate them.”

“I think for a podcast, you don't really want to build a community as such. You want to build a cult. So, so basically you're like, what is it that we believe that not everybody believes, and let's put that on blast, and then a bunch of other people who believe that too are going to be like, finally, someone said it, or…”

“I think a lot of these solutions look really good in PowerPoint, but when they go, when they go into the real world, people will Simply not do the work to help themselves.”

“basically I think most people massively overrate the idea of a mentor. Cause I think it sounds like the easy button. It's like, man, I wish that there was just some, some genius who knew everything and had done everything who could just tell me what to do and solve all my problems. And of course that doesn't really…”

“A startup is kind of the same way when it's, when it's young, which is that the only advantage it has is that it's really valuable. So don't harden that too quickly by going and publicly announcing it when you may not have You know, tested it enough to understand exactly what you want it to be and how you want it to…”

“if it's Twitter, but the database is different, I'm out. I don't care about that. That's not, that's not what draws people in. I don't, that doesn't mean it's not a good idea. Great. Do it, do it differently under the hood, but it has to result in something different that the person actually gets to use.”

“Everybody wants to sort of climb up. They're like, oh, how do I meet the person who's done more than me, or is more successful than me, has more money than me, whatever, and they're focused constantly on, like, reaching up and trying to, like, pull themselves up, and instead I found so much benefit out of just having a…”

“My, you know, I think the entrepreneur's instinct is hide that, you know, as far, put it behind your back, you know, if they, if they, if they ask for it, you show them, but like, don't scare them away. And, and in fact, what you want to do is like find out as quickly as possible if there's a real match here or not,…”

“I don't think they're very reliable at creating successful businesses. Most content creators don't make successful businesses, right? So if you just look empirically at the numbers, you're just like, okay, of the two million Twitch streamers and of the ten million YouTubers, like who's making over 10 K a year? And the…”

“small EBITDA businesses, like let's say you're doing a million or two million, they'll sell for seven X. But if you had Twenty million of EBITDA in a business, it'll get acquired by a larger institution. It's an easier buy button to buy twenty million a year of EBITDA for 15 X. That's, that's, and so all you have to do…”

“It just sort of shows in general that the amount of diligence you would assume happens on large bet sizes like that is actually, uh, you know, nowhere near what it, what it could or probably should be.”

“that's the core problem with Twitter is that the core needed addresses is only for like people like us. And like, it doesn't address the need for a whole bunch of other people on the planet. And if they wanted it to be more valuable, then they would need to do that.”

“most people are, are basically taking their own little volume knob and turning it down all the time because they want to fit in. And so the best thing you could do if you want to be a personality on the internet is like, you can't have that. I'm trying to fit in, turn the volume down thing. You gotta like turn it up if…”

“This is why people love Bitcoin. They're like, wow, if somebody could have hacked this or spoofed this or done a double spend, There is a literally like half a trillion dollar prize for the taking. And because it hasn't, that just shows you how secure this is. So it's like the absence of a hack shows the security.”

“I think you should privately with a group of trusted people share the, your numbers itself, but to publicly for everybody share how much you make, I think only is, is, is in your interest when you're not making that much, but it's growing. Then once you're making a bunch at that point, the kind of risk reward flips, I…”

“you will blow up faster if you sort of gas up an audience around something that they already have a bias or belief system of, and you feed that.”

“You can build a huge audience as simply a curator or remixer of content. You don't even need to be an original content creator. I would say in most cases you do not need to be.”

“it's easier to make more, uh, for a guy like, uh, guys like us than it is to, um, adjust your lifestyle to try to save more. I, I find it, I would rather work harder to make more money than change my lifestyle in a, in a way that I feel like I'm, I'm making some compromise in order to save money.”

“there needs to be one neck to choke when it comes to any situation or any problem. Like if it's like, if I don't know who's in charge, if I don't know who's, who actually makes the call, then you lose one really powerful thing, which is accountability.”

“My, some of my worst investments came from, well, all these other smart people are doing it and I don't know why they did it. I don't know if they're actually smart. I don't know if they, uh, you know, what their assumptions are, what their context is, what they can afford to lose. And so I've made some pretty terrible…”

“in San Francisco, it's a little bit different, right? San Francisco, the virtue signaling is different. Like what you get rewarded for. Is different. You get rewarded for, uh, I'm solving some big problem at scale, billion users, billion dollar prize. That's what you're going for. And it's okay. Like you're high status…”

“you build two multi-billion dollar companies, but then you grow a homeless man beard and you like pretend you don't care about it. You give all your money away and you wear a tie dye t-shirt and like, you know, you carry around a notebook and like, that's while you walk barefoot. It's like that, that's the highest…”

“Sometimes the bigger you go, the easier something can be because nobody else is even trying to do it.”

“And by the way, this just general thing, which is companies that go get it, that get acquired. And then like, kind of like, Dissolve in the big company. Just go restart those companies like three years later.”

“Once you decide X is a good idea, you need to go invest in that company and then like the five other companies that are like adjacent to it.”

“That's like a signal for what type of person you are, right? Like it's actually like a much higher quality signal in theory than any job interview you could do where you're just trying to like present yourself as a certain way versus like what you actually do on the internet, right?”

“In crypto, you can make like 20 X when you're right on these things. And so with crypto, the odds just shift in your favor where, yeah, it's super fast moving and things can go to zero, but the, the upside when you hit is so high, it pays for all of your other bad bets.”

“I think luck plays a part in the magnitude of the success, but not the probability of success. So I think all of them, the probability of success for them is all at 90 plus percent. They would all be good at what they do, Positive impact, you know, make millions of dollars over their career, and be, like, considered…”

“usually when I find people who are gravitating towards things like meditation and stoicism and, um, you know, micro dosing psychedelics, they feel like they're still on the search for that calmness. He felt like he found the calmness, and that was kind of the distinction.”

“So to me, success is very, success has, success itself The yes or no has very little to do with luck. The magnitude of success has a lot to do with luck”

“the easiest thing to sell on Facebook is stuff that appeals to like white women in middle America. So like, how do you sell to a 35 to 65 year old woman that lives in Texas? And like, that's the, that's the persona. That's like the most easy to fish for on Facebook.”

“just building the actual product that will start to get people to shift off of OpenSea to do this. A team of five to 10 contributors can actually do this if they're great developers that are focused.”

“Cause basically to me, when the phrase I'm busy means I'm poor, it's like, if I think wealth is freedom of time and to be able to spend it how you want, then saying I don't have time means I'm poor.”

“He's like, you know, it is in the incentive of somebody, of the captain of that ship, To go down with the ship and the whole time be saying, oh, we're so close to our destination. Basically. He was like, they're never going to come out and say, yeah, we don't know. We might not make it because then that will guarantee…”

“Well, it's kind of like the Donald Trump rule, right? Which is like, you say one offensive or weird thing, um, you know, you're canceled, but you say all offensive and weird things, uh, you're, you get like, you know, you get the pass.”

“I had always said six million. I said six million is where your money works for you. Every, up till then, you're working for money. Your money works for you at six million.”

“Being available at a certain time is really, really important. And also that, that what that means is don't pick up a mediocre project that's going to occupy you because you just think, oh, well, you know, this can't hurt. I'll make some good money. Like I'll meet some people. It's like, well, it will hurt in this…”

“whether you know what you want to do, if you don't know what to do, if you know, this is not what you want to do, the veil, the first step is make yourself single, get out of the bad relationship, right? Like that is the, The app, because it is taking up space in a way that you're not, your brain is not going to like…”

“to save up, I mean, that's what that means is wait. And I think waiting is a very big cost to pay, so you gotta be sure you're willing to pay the price of waiting.”

“Nobody's going to care about the vote. It's like reading the privacy policy of a website.”

“when I was famous but not rich, it was great to raise a fund, and that was the only way I could invest a bunch of money. But now I'm rich and famous, and so I don't need your money anymore, because it comes with problems, right? Like it comes with work and effort.”

“All the best people are crazy. You can't be not crazy and be the best when there's crazy people out there who want to be the best.”

“when you put a nine, nine or a nine and a half intensity, you kind of like want to figure out the right plan, right? It's like, if I'm going to put in this intensity, it better be on the right thing and your brain will solve the, the which path should I choose problem. In a different way because of the intensity.”

“I think that people don't like when someone gets rich without quote unquote earning it, and I think what people saw is that the insiders, so the people who created it, or maybe the early buyers, they bought so early on the bonding curve, they got so early on, and wow, hundred million dollars is coming to this thing,…”

“I think that once you can get a business to ten million dollars, I think the odds of you being able to get it to 50 or a hundred are quite high. I think zero to 10 is a lot harder or more likely to, to, to round down to zero than 10 will stay at 10.”

“VCs give you the money, they might want you to do something, but it's your call what you do, and like, you can raise one round and never raise again from VC, or you can raise one round and grow at the pace you want,”

“one way to think about addiction is it's a, a progressive narrowing of what gives you pleasure. Um, so it's a, it's a, uh, you are narrowing the things in your life that, that will give you this rush of pleasure.”

“I've, I figured out through Furcon that there's this thing that happens where if you're trying to do creative work, you need to be more relaxed and less kind of like distracted. And also like a little loopy is good because it adds a little bit of like serendipity into your brain. Your brain's willing to play with…”

“Go interview at a competitor's company to find out their, Their data, because during the interview process, you'll find out a lot about the company's strategy, about their numbers, things like that, and that's one way to get competitive intel that I've, I've heard some people do.”

“And so if you wanted to be the next them, don't copy what they say now, now that they have a ton of brand equity and that they have a sales force and all these other things, go copy what they did at the beginning. When they had zero brand awareness, and they had to like explain what they do quickly to people in a more…”

“and the biggest lesson I've seen is, it's a whole different demographic, like, these are new rich people, the winners and the builders, like, the people who are gonna be the Mark Zuckerbergs, and the Larry Pages, and the Brian Cheskys, like, It's not the, it's not the people we all know that are like Twitter famous…”

“The, your savings account turned into your checking account. The bond market turned into your savings account. The equity market turned into the bond market. The venture market turned into the equity market and the crypto market became the new venture market. Basically like everything shifted over one unit. So things…”

“Most likely to succeed is real estate because there's no luck required. It's just hard work, blocking and tackling, doing the things.”

“sure there's instances where somebody spends 10,000 hours, it gets really great at something, but there's definitely instances where it doesn't take 10,000 hours to get great at something. I've had many of them in my life.”

“It's very hard to build a multi-billion dollar individual company from scratch. I think it is far easier to execute one of these roll-ups and create, you know, a hundred million dollars, create even a billion dollars of value in, you know, five to 10 years.”

“a small project and a big project. If you make it your, your obsession, which is what you're going to do when you go start a startup, they both take the same amount of time. They're both going to be all consuming. All right. So might as well do the one that has the bigger payoff.”

“I'm gonna spend my time doing something, and I value my time, and I also want a scoreboard for if the thing I'm doing is valuable, and one scoreboard is likes, and the other, I think, a more powerful scoreboard is money, and I do a lot of things for likes.”

“I think you typically want to be on either end of the spectrum, either Um, light touch. High frequency. So, um, you, my, the, I'm comfort. I'm like friends. There's a million episodes you can go through, and they're all alright. Um, or your Game of Thrones, and there's like, no, there's eight episodes that you can go,…”

“so I think that's the other thing you could offer a value is basically time with people of value. And that time could be like an investment. You're basically betting today that I want to, I want to hold a block of, of Sam's kind of like advice or coaching or, or, you know, just hang out time, because I think that's…”

“If you're working with your brain, uh, you're doing knowledge work, that work week doesn't make any sense.”

“Naval's point is work like a lion. Like if you're, if you're a creative person or you want to be sort of wealthy, which is freedom and time, working on stuff you love and creating a lot of value in the world, um, work like a lion, not like a cow.”

“taste is something, by the way, that like a lot of things need that you, nobody talks about because it's like everybody thinks they have it, but very few actually do.”

“as a general business rule, I'm like, just don't build productivity tools, um, or build things that don't seem like productivity tools, but are actually productivity tools. That works. But if you build something that's supposed to be a productivity tool, I'm like, that's a, it's like a death pit I just love to avoid.”

“I think in general, it's better not to take hybrid approaches because hybrid approaches are typically, um, like kind of compromises or have your cake and eat it twos that you're trying to get... I don't think you can do it with company building... For the company building, it's like, look, you, if this works, the prize…”

“stoicism is almost a state you get to after you learn how to calm the mind. It's not the method you use.”

“the problem is that people don't choose to go to college for the classes. They don't choose to go to college for the information they go because they want the stamp and they want the social experience. And then they want, you know, the parents need that as an insurance policy. And, uh, you know, so college does many…”

“when you fund a space company, you're paying, you know, that money doesn't just like go into space and just vanish. [991] Sam Parr: Yeah. [991] Sam Parr: I think Blue Origin has like, 3000 employees, I think. [995] Sean Puri: When he spends the money, it's going into people's pockets. And so it's funding jobs. It's…”

“Bitcoin in so many ways is a religion, and, um, and this is just yet another, like, you know, religious mark. Basically, you know, this is the yarmulke. This is, this is the thing you wear that, that says, hey, I'm a part of this religion. And, um, you know, putting it in the profile picture, having it be slightly…”

“If a startup is reaching out to me to try to make room, I already discount. That doesn't mean I don't do it, but I discount 20% how good it is, even when it looks good.”

“You don't want to invest in businesses that require genius.”

“Easily, you know, most of, I think this is the, the, the ugly side of most subscription businesses is that people don't use the subscription. They just don't remember. They don't cancel. Uh, they're either too lazy or they forgot. And you sit here thinking you have all these happy customers and in reality, go look at…”

“And so if I was going to rank the three, I would say small fish in a booming market, then big fish in a small market. And lastly, small fish in a already big market.”

“the best way to build your content brand is by giving people red pills. Um, so people, you know, if people think one way or society tells you X, I'm going to tell you the truth and here's why.”

“e-commerce doesn't ever get this law of increasing returns. Uh, I don't think so at least, or it's minimal at best, which is that, you know, if you're at one million dollars in e-commerce sales, getting to two million, um, you know, you're gonna have to do more work. You don't get less work over time. So You have to…”

“When they make career choices, it's a rational, logical decision. And I think that gets you to a certain type of outcome. But if you hear these outcomes and you're like, how do I get some of that? I think you got to follow the irrational playbook a bit more.”

“esports needs its Dana white. It needs its person. Who's going to take this sport from like just the underground and brick by brick, build it into a mainstream brand and like take no prisoners and like organize the whole fucking thing along the way.”

“When people think they need a mentor to go do their project or to like start their startup, they're looking for a mentor first. It's just an advanced form of procrastination.”

“seeking a mentor is a advanced form of procrastination. Um, you think that you need a mentor before you do the thing. And in reality, your mentor and all other people who succeed don't use mentors as a prerequisite.”

“what he learned was, like, the first, the first button, you know, people will usually click out of curiosity, but you'll lose, like, 30% of people who just don't click it, because they are busy, they just go do something else, and then the second one, you'll lose another, maybe, like, twenty-ish percent, and then after…”

“that's the kind of like maniac you want being a founder of these companies. It's like somebody who is Wired a little bit differently.”

“The, the saving grace for me has always been, I only have hired my competent friends and competent friends do two things. One is they perform. So you don't have this, you're not just hiring a buddy because you're your buddy. You're hiring this person because they're good, but you only know them because they're your…”

“Dude, that's the way that Twitter works though, is like, you think it goes against like all the conventional good advice, which is just like, you know, be consistent, put up content all the time and like, you know, try to hit, like hit a bunch of singles. And like what I found, and I think, I don't know, you tell me if…”

“any platform where the value prop is to make friends, I'm not going to bring friends. So now you have sticky retention, but now you have no growth. And in the other world, you had fast growth, but no retention.”

“If, if you get mad, I win. If you, you know, like if you take it seriously and, um, you apply, I win. Like it's, I win. I win no matter what. As long as I don't get completely canceled, I win.”

“And so there's an opportunity, I think, for, for, you know, building Stripe for Vice products because cannabis can't use Stripe and neither can any, uh, any, any sex products, uh, porn can't use Stripe. And so if, you know, just those three industries alone, that's like multiple hundreds of billions of dollars of, of,…”

“when you have a low cost of training, uh, it's a great model because it reduces the friction to join because you say, well, it's free. And so, uh, it's, I only, I only have to pay them if I get a high paying job out of this. So your incentives are aligned, right? Because we want you to get a high paying job, but you…”

“You shouldn't go raise venture capital to pay for Facebook ads.”

“We started winning all these business plan competitions, which gives you You know, a bit of false hope that your business plan is any good.”

“If you have category and positioning wrong, you can be the best at just trying to crank the, grind the funnel, but it just doesn't matter if you haven't gotten those, that the first, first key decision, right?”

“He goes, I put a price on the word no. So he said, if, if a yes is worth a hundred dollars to me, and it's going to take me, you know, for every 20 no's, I get one yes. Then he's like, then every no is worth five dollars to me, right?”

“somebody who's never delusional, they end up being an employee. And somebody who's only delusional ends up being a failed founder. It's the person who's able to shift gears between the two and know when you're, when you need to be in each mode, that's sort of the art of the whole thing.”

“distinctiveness matters a lot more than sort of the objective attractiveness about, about somebody”

“I think a lot of people take Confidence from one area, and it becomes false bravado when they move into another area. You'll see this a lot with, like, I'm a businessman. Now, let me give you my views on Gaza, right? Like, you know, it's like, well, maybe you're not the best person to do that. You just have the ability…”

“I think it's gonna be cool to be fiscally responsible. It seems like that's the way that the culture has shifted, and that's now the brag, and before, that's the flex.”

“He goes, if you are 80% focused on a task, that will only be half as good as if you were 90%, meaning the jump from 80% focus to 90% focus will double your impact. And so you really want this, the last mile of focus, the last level of ruthlessness about your focus will, will double, you know, you'll get one or two more…”

“It's the only, like, true defense of spam is if you attached a price to everything you had to send, and if you're a normal person, that price could be so low, but a spammer spending, sending millions of emails, so you would make it expensive for spammers, but essentially free for normal people because it's such a low,…”

“getting wealthy through the money game and investing is Far less about strategy and far more about behavior. And it's your own, it's your own poor behavior that leads to poor financial results, not poor strategy.”

“if you're very generative with ideas, feels good, and, and the ideas themselves might be great ideas, might be, might be a very sound idea, and so it seems like you're doing nothing wrong, but you can literally drown your company in ideas, and I've done this many times, especially, like, the growth teams or the…”

“And so if you find evidence where you suffer pain willingly, That's probably a very good signal. You are so drawn to doing it that you're even willing to endure the hardships that come along the way. That is ultimately what you're looking for.”

“Part of making it grow is the product, but that's only a small part. Minority percentage, not more than 50%. I would say more closer to 15% than 50. Most of your time is gonna be spent on building the team, managing the team, and working on core growth and sales.”

“you need all this generic cliche goddamn advice, because it's the equivalent of the pole to hold on to. If you don't have it, you're gonna go, you're just gonna get whiplashed by the world. You're just gonna constantly be whiplashed.”

“it's the blisters that decide whether you're gonna like it or not, much more so than the rewards.”

“So we get wired for problem seeking and problem destruction. It's good for achievement, but it's not good for happiness is to be a problem seeker.”

“As an entrepreneur, if your life gets too comfortable, you lose your ability to spot problems. It's like comedians. When comedians get too rich, they fall off a cliff because they don't have relatable jokes anymore because their life is completely unrelatable at this point. And they don't see the, the everyday things.”

“Apps got way easier to build, and apps got way easier to be discovered. There's a new way to get discovered as an app. So the playing field reopened in a way that the, the window was sort of closed, um, you know, over the last, let's say, five years ago.”

“You could tell the quality of hotel not by the number of stars that it's rated, but by how many guests come back and stay again.”

“Uh, yeah, I think it's sort of a, like, uh, long-term patience, as in you're not gonna give up, and you're gonna stay at it. Um, I think short-term maniacal sense of urgency is, you know, on the task. So it's like patient with the mission and maniacal about the task, um, is, is probably the way, the way to do it.”

“And I think the one big sign of one big source of waste in companies is when everybody wants to do their pet projects or everybody wants to do their generically good ideas, rather than the specifically effective ideas that are going to solve the current bottleneck that is right in front of us that we could unblock for…”

“What I've found is pretty effective is to address it in the, in the call. So what I'll do is I'll address the trade-off. So I'll say, so here's what that means. By focusing on this, what that means is that this area, where we actually know how to improve it, and we have a bunch of good ideas, and maybe even two things…”

“once the robot can build more robots, that's the infinite money glitch. So basically, once the optimist can build more optimists, it's over.”

“there's never been more opportunity than this, that if you're good, you get to lever up, and like, whatever your, whatever your output was gonna be, you can sort of 10 to hundred x that using these tools. You don't need to use all of them. You don't need to catch every opportunity. Catching any piece of this is going…”

“intensity, concentration, the ability to be maximally present, these are not just, um, kind of nice, nice to have, like, soft things. They're hard skills, and you actually need to practice them and get better at them, and like what you're saying is, if it's a skill, then it can be measured, and if it can be measured,…”

“You actually can't be a capital man if you have a perfect record. It kind of means you did not, uh, you know, you weren't playing as, as, as rough as you should have, but, uh, but wins more often than, than not.”

“And it just reminded me of like what the frontiers always look like. It's like little signals of you're in the right spot is when there's not even recruiters for the thing. There's no agencies yet for the thing. There's no name for the job.”

“you don't become what you want. You don't become your potential. That's for sure. You become what we regularly, you know, you become what you regularly do.”

“reminders matter a hell of a lot more than some new strategy, some new play, some new thing that nobody's ever done before.”

“the actual test is you say it till you hear them saying it to each other. Once you, once they're saying it to each other, your job as the coach has like, you know, you have successfully incepted the idea into them. This happens also as a CEO, right?”

“So anytime I want to get good at something, I try to figure out who, who, for, uh, this is a nice to have for me. Who is it a must have for? So let's say you want to lose weight. You would go look at the bodybuilders training for a bodybuilding competition. If you want to know the logical extremes of how you get the…”

“Cause if it is a big problem, then I'll just keep showing up and saying, okay, now what? Okay. Now what? And okay. And if you just do that for three days, The, like, all of the excuses get squeezed away is what I found. Like, all the excuses suddenly disappear, and you get to the brass tacks about what's going on.”

“you wanna sell things ideally that people don't have extreme, like, preference and, um, emotional attachment to because you're, the, the bar for delivery is so much higher than it is for boring things that they don't really care about.”

“there's really no end to the kind of wellness, you know, rabbit hole, right? And there's always people who are going to look for the next edge. It's not too dissimilar to a reformer's machine in a Pilates class, right? Yeah, absolutely. It's a tool that gets you more leverage on, you know, your, your hour of exercise.”

“The book will probably have more, you know, it's not going to be fully sufficient, but if you can't do, if you can't give a good talk, you probably don't have a good book.”

“lesson number one, your first business is your worst business and that's okay. The most important thing of this entire business Was just that I started and I kind of got the itch and I kind of got some momentum”

“I think the real lesson out of this one was basically creativity loves constraints. The power of setting a time box constraint. If we had said this will be our next big business, we would have, again, spent six months planning. It was when we said, come hell or high water, we're doing it for real. We're going to get…”

“Doing a portfolio mattered more than a resume. And that has now become, like, very true in twenty-twenty-five.”

“Four million is a big number, but a social app needs like a hundred million.”

“understanding like what amount of research and planning is helpful and at what point you need action because action produces information.”

“In your twenties, if you're smart and ambitious, just prioritize getting around the smartest and most ambitious people you can, that you like to hang out with, right? You gotta like them too. Um, prioritize things that sound more interesting rather than things that sound more likely to succeed. Um, and be cool if…”

“it's very hard to predict if you're gonna get your first business idea to work, or get rich when you're 24 years old. But if you commit and you're going to iterate and you're going to be good at learning, you will probably get there. You, you flip your odds from like, 10% chance of success to 80, 90% chance of success,…”

“That's another example of, you get your best ideas in motion or in water.”

“Actually, the difference is when the pro sits down, they make the same type of bad shit you do. They just keep going and they go, they go through the door. Yeah, they sit down more and they stick with it. They're able to face their own mediocrity and tolerate it much longer than you can.”

“People will rise to your assumption if they don't have a strong assumption about themselves and kids don't have strong assumptions about themselves yet. And so you can give them a stronger frame that they will, they will live up to.”

“the bottleneck of any business is the psychology of the founder.”

“And so, you define that at the beginning, and that's how you prevent the like, I threw the ball, there's seven people there, and somehow, when there's seven people, the ball hits the floor more often than it did when there was one. Which is like the common dynamic in companies.”

“a one-minute plan essentially creating, like, a one-pager where the employee writes what they think they should focus on and what they're going to do, and there's, like, a revision process where the manager basically gives some feedback, and then the employee goes back And tries to work on, like, you know, based on the…”

“you need to acknowledge the trade-off in the value itself. So, you know, Instead of saying, speed, because everybody says, yeah, of course, we all want to move fast. He would say, move fast and break things. That was the value. And because he said, move fast and break things, you would explicitly acknowledge the…”

“that's how you make it like deep inside of a company is like, you know, reinforce it on a weekly basis and almost like productize it.”

“The first is, if you've been in a space for a number of years, and you met all the right people, you learned all the hard lessons, you know the nuances of that space, you're the most equipped to do it, but you also have the most scar tissue. And so some people literally can't get past the scar tissue and the trauma of…”

“they would use that state, which is called a hypogagic state, where you actually are way more creative and you're, you're in a, you can get into a flow much more easily than if you were just in your normal pattern.”

“Those chips are not gonna kill you, but being the guy who breaks his word to himself all the time, like, that actually will kill you. You know, you, you will, You will let yourself down and not even trust yourself because you don't believe what you say.”

“every AI tool right now is single player. He's like, ChatGPT is just a tool you use yourself, and same thing with the image creators, and same thing with almost all of the tools are still single player, but the internet has showed us that, like, all the most powerful apps, they're multiplayer, the things you do with…”

“So you want to master one of those four money-making skills, and that's a path to millions. If you master two of them, that's a path to billions.”

“Operator. It's all about action. You know, it's all action, action, action. You got to do stuff, right? You're trying to do as many things as you can be super productive as an investor. It's like, sit on your hands. Inaction is your friend. All the money's made in the holding, the waiting, the observing. And as an…”

“especially whenever I was in the process of either raising money or selling my company, it was these very brief periods of time, maybe three weeks, four weeks, six, six weeks, where the value of my years of effort would swing by 50%, depending on how good I was at negotiating and understanding, you know, the other side…”

“This little ring, because most stuffed animals, you just keep them at home. So there's no virality to it, right? You just have it at the comfort of your own home. Nobody sees it. Uh, you don't get to show it off. It's not a status symbol. By just having the bag clip attached to these things, they suddenly became, like,…”

“The team bus rides, the locker room, the it's all of the like camaraderie stuff that happens along the way. It's like the kind of the buildup is the stuff that they miss the most. And, um, I think, I think there's that for entrepreneurship too. Uh, I think there's that, that's a huge amount of the fun of it. And it's…”

“if you think about business not as a mechanism to make money, but as a sport, as Uh, as a sport you play, then it's like, oh, of course, just because you're great at tennis and you won a tournament doesn't mean you'll stop playing tennis. Why would you do that? That's your sport. You love to play the sport. You'll…”

“Word of mouth is actually a different thing. Word of mouth is, I like this so much, I want to tell my friends about it. Viral is actually more like a sneeze. You spread a virus without even wanting to spread it, right?”

“So this guy has this great skill stack where he's got, you know, the, the lawn care, this sort of, that's one skill that, okay, is worth, you know, only X dollars in the market of, of the economy. But then he stacks on being really good at content. And those two together created a, how many lawn care guys are really…”

“So one is to be a great, great CEO. You have to enjoy telling the same stories again and again and again, hundreds of times.”

“I think any idea that ends with that, like genuinely you would be like, ha, like if that's your genuine field to end of it, there's a lot of potential in those types of ideas.”

“if you break your speed bar in one area, you realize that like in all areas, speed is negotiable, that you can change the rate at which something's going to happen in your business or in your personal life.”

“What's something you could give a one-hour talk on right now unprepared? Like, you just know it so well, you spent so much time on it, that if I gave you, you know, 45 minutes to an hour, you could actually, like, give me a, a crash course in this thing, because you have mastery over it. And in doing so, you also see…”

“I don't think enough tech teams build tools for the consultants who have already done the sale. Because what McKinsey's amazing at is they got this relationship with a Fortune 100 company. They're on retainer. They're getting paid millions of dollars a year. And if you can sell them a tool that either helps them land…”

“I think a great entrepreneur's mindset is They're ignorant of the past because it's already done. If they live there, they'll die there. And if you just stay stuck on, well, I've been failing for five years, you know, then you will feel like a failure and you won't be able to, to win. So you're ignorant of the…”

“forget about moving your manufacturing, which is a multi-year process that may not even work, by the way. Just like changing your, like sourcing from one place to another is, you know, six months to a year to get it up to scale.”

“And what Jeffrey Katzenberg did wrong was he tried to give people what they should want Rather than what they do want.”

“The good enough at the, at the more accessible price point. Almost always makes more money.”

“The Andrew tape might've been the first, but you guys are the second to say, Hey, I'm going to create a podcast. And it doesn't, the podcast is nothing. The podcast is just feedstock for the shorts, for the clips. And, uh, that, that is a core, core insight that you guys have pounced on.”

“So the, the thing I realized was that basically for the CEO, they look at all their employees and there's just a trust score. And the trust score is basically like, can I, can I trust you to, Um, be watching out for problems and identifying them yourself, or am I gonna have to deliver, like, the issues to you? I'm…”

“It starts with a, a very simple principle, which is all positioning is counter positioning. So you gotta, you wanna position yourselves in the consumer's mind, but it's always gonna be relative to what's already in the consumer's mind.”

“And now all the values in the edits, it's the taste. It's the curation at the end.”

“And when he talks about your life on network effects, he's, his idea is basically everything. If you could take all your decisions you make and instead of thinking of them as things you did or decisions you made or, um, just like events in your life, if you looked at it as you either joined a network or you left a…”

“a lot of businesses are like this where they're what I call pond businesses. It works in one pond. It'll work in all ponds. Uh, businesses like any, any, uh, app that takes over a high school will actually be able to take over every high school.”

“And you don't want to grow broke. So if you have the wrong model, right? You have the wrong cost structure today. And let's say you do go get these bigger contracts and you're cooking 10 times more, more cookies. Well, you're just literally going to grow broke if you do that, right? Because you're going to have to hire…”

“This is your starter business, and you're going to learn a whole bunch. You're going to get more value out of the story you're creating than the cookies that you sell.”

“there's a simple, simple solution to that, which is you only price things that you don't want to do. If you want to do it, you don't put a, you don't put a price on it. If you, if you enjoy the, if it's therapeutic to you or what's it called? Like, uh, whatever... If it feels good to do, to do the dishes or to like,…”

“when high intensity obsessive people want to win, they do the same things that the rest of us do with the knob dialed up to 12. Like they just, they just take the knob and they just crank it past even where you think it could go.”

“once you're on the shelf, it's almost impossible for anybody else to get on the shelf. All we have to do now is stay on the shelf. By the way, this shelf right here, like this little rack you're looking at, this is three hundred million dollars a year. And you're just looking at it, you're like, oh damn, like, wow, one…”

“I apply basically a discount factor. It's like a charisma discount. So the more persuasive somebody is about everything, the more I have to discount to some degree. It doesn't mean I just like throw it away. Right. Uh, but I have to be careful not to get overly excited. And then the opposite is true in the other case.…”

“This is my fear of, uh, all, all YouTube doctors, by the way. And I, I like your man. I like it to you. I like all the, I like them, but also they're content creators now first. And so you, again, you have to apply the discount factor, which is that Their job is every week to come up with new things to say. That…”

“I'm not just investing in this founder for this company. I'm investing in this founder for life because he goes, I realized that the best founders start multiple companies.”

“One of the things they talked about with muscle milk is they go, we wanted to build a product that everybody would look at it and see a different thing. So they go, women see it as a weight loss product. Men see it as a muscle building product. Some people see it as a snack. Some people see it as a meal replacement.…”

“you could copy a product that doesn't get you the customers, and so you have to not only copy the product, you have to figure out how they grow and be as good at growth as them.”

“if you're going to go into that category, you're probably going to end up, even if you're trying to be super original, you're probably going to end up with 80% of the things the same because that's how business is. You're not a hundred percent different. Uh, but the key is to figure out what is your 20% difference…”

“Because the cost of a bad thing is worth way cost me much more than missing out on a good thing. Cause there are more good things that I could just filter for. And I'll find those good things like over time, there'll be obviously good. I'll just focus on the obviously good things. And he does this with investing. He…”

“The game of entrepreneurship is you have to have the courage to start, and then you have to have the endurance to try 10 times, ok?”

“The one thing that you can control that will certainly succeed is if you build your skill stack. And there are three master skills you must build along the way. The first skill is learning to build. The second skill is learning to sell. And the third skill is learning to get lucky.”

“making content online is so valuable because if you get a reputation for being the guy or gal who knows about X, then people start calling you. They start thinking about you and other people's luck becomes your luck.”

“I think the rookie move is just to answer a question at face value. Like you should not answer. 100% of the questions asked. Like a lot of the questions need to bounce back to sender. Oh, this has the wrong address on it. You got to write a better address on that. This won't get delivered. The way you've written this…”

“I'm just gonna make what's cool to me, and sometimes, the whole world will agree. And I just thought that was such a dope philosophy as a creator to, to take, which is, I'm just gonna make what's dope for me, and then once in a while, the whole world will agree with me.”

“I think one of the problems is, like, you get that initial hit of, like, excitement and attention, and everyone loves it, and then it's gonna fade away, and then you're gonna keep hiding the cash, but you're not gonna get that same hit, so you're gonna have to, it's like an addict, you have to do more in order to get,…”

“So then if, even if you don't have a hit product, if you just assemble like a plus talent, a super specialized, then as those platforms rise, your team itself becomes like a hundred million dollar asset.”

“when someone quotes your revenue, they would have said profit if they had it. Right? If somebody talks about users, they would have quoted revenue if they had it.”

“And I just thought that when a top two or three risk gets de-risked, that should change your, your underwriting on the price.”

“The smart brands in the DTC space are basically content first right now. They know how to tell their story on TikTok and Instagram and YouTube, and that's where they're getting just like a sort of runaway growth compared to everybody else who just doing very basic static ads on Facebook type of thing.”

“That inevitably, this is where the puck is going. And that inevitably, we are going to be the ones who take advantage, score when that puck gets there, right? So you kind of need to make two cases when you make a pitch.”

“My formula is progress equals happiness, which is that no matter where you are, sort of like the, the y-intercept doesn't matter, the slope matters, and so wherever you're at, if you don't feel a sense of progress in your life, you will feel unhappy”

“And I think that one of the big mispriced assets is, do you know how to chill?”

“And I just thought that is a wonderful banner cry for a creator, an artist, is to say, I just make what's cool to me, and sometimes the whole world agrees.”

“As Frank Slootman, the guy who was CEO of Snowflake and wrote that book, Amp It Up, he goes, priority should be a single word. If somebody tells me their top three priorities, all I ask them is, which one is it? And then they get really flustered, but he goes, I believe priority is a single word”

“I think what the genius of this guy is, is he said, how do I be, you know, just, you know, two notches above average at marketing, but go into a space where nobody knows anything about marketing, right? Or everybody is like doing a very rudimentary playbook. And so that's where I think the opportunity is.”

“the best thing I ever did was I talked to a banker a year before I wanted to sell my business. And I talked to them, and I go, a year before? What do you mean? And he goes, yeah, because I went to the banker, and I said, if I wanted to sell my business today, what would it be worth? Would it be able to sell? How strong…”

“There's understanding intellectually. Realizing you thought you understood it intellectually, and then now you actually know intellectually, and then there's doing it. And I think I finally got past the third stage, and now I think the fourth stage is either is being done with it, being, getting over it, or being less…”

“picking your business based on what is the sales method is a far better way to build a business that you love and that will actually succeed than to pick the product or the industry that you think you're, that you think you like.”

“comedy is a low-status art form, meaning self-deprecation. Make fun of yourself. Call yourself out. Poke fun at yourself. That is how you connect with people.”

“the way to build value at a conference is not to puff your chest out and say, oh, hey, come talk, you know, come look at me, come talk to me about my greatness. What he would do is any two people, he would just connect them to each other, and then he would basically get the goodwill of having made that connection”

“even if this person has like, let's say 10 times the net worth that we have, they don't have like 10 times the better life. They don't even have maybe two times the better life. I actually don't think that there's really like any link, and I don't mean better life as in like, let's say their health or their family,…”

“All of the biggest winners tended to be these Weird behaviors. Things that's, you know, either broke a social norm, or sounded a little sketch, and once you sort of wrap that into, you know, a more safe and acceptable behavior, it unlocked a pretty big market,”

“the best content creation is go do amazing things in your life and then learn some best practices about how to talk about them is a much better approach than learn the amazing skill of writing hooks and never do something amazing in your life.”

“You have to be exceptional to make this work. You have to be exceptional on the real estate development side. You have to be exceptional On the content marketing to go viral so that you can get booked, you know, for two years out. You have to be exceptional on the hospitality because you have to re-earn the business,…”

“Most people don't think of their job as an investment decision, but your time, your talent, where you're going to spend four years working is a investment decision. You should be thinking about it like a venture capitalist, and especially if you're working in the tech scene.”

“the first lesson I always, I always remind myself is the best place to invest is in your P&L, meaning look at your expenses and go figure out which of those companies you think other people, you wouldn't want to cancel and other people are going to have as their expense to go invest in that company.”

“most people, when they look at data, they already have a story in their head about what they think happens or what we need to do. And then they simply just search for data. That's going to confirm that story. Or they just like squeeze the data until it fits that cookie cutter story that they want. He goes, I'm, he…”

“Well, I think there's a difference between confidence and certain. So I'm definitely less certain. That doesn't necessarily mean I'm less confident, meaning I can be confident that this is the right decision to make, but I can agree that, hey, there's low, low certainty here that this is going to work or that this is…”

“if we don't have enough information to make a decision, what is the information we need? And then you often realize you're like, ah, um, and actually it's just, I didn't feel confident enough to make a decision right now. I don't even really know what I'm looking for. So even if I spend another few weeks thinking about…”

“And when we do that, it's amazing because every month has like, An embarrassingly low number of things that actually mattered, like one to three, and everything else was just the cost of doing business. Everything else was just the noise that it took to get to those one to three things that even mattered in a month.”

“And now the genius of the XPRIZE was that you, by putting up ten million, and I think it became twenty million for the prize, people would like a bunch, 20 teams would invest two million each in trying to develop the thing to win the ten million dollar prize. And so you would get forty million invested for a ten…”

“And he goes, sorting for optimistic people is a good proxy for leadership potential and likelihood of success. Perceiving yourself as lucky is a proxy for optimism. Basically, people will always tell you they're, you know, they're optimistic about things, but They won't always say that they're lucky, so it's kind of…”

“The two takeaways from this, by the way, are sell to the rich. You know, you're going to be able to add a zero to what you're, what you're doing”

“Project selection is the most important thing that amongst talented people, the biggest sort of variable that actually happens.”

“If you truly just take your desires, your interests, your tastes, your opinions, and you package that and productize that properly, you are in a market of one. Nobody else can match your taste palette. Nobody else can match your set of experiences, prior experiences and stories, and nobody can match your delivery style…”

“Build a magnet, not an audience. Everybody wants to build an audience. I think that's the wrong way of thinking about it. The way I think about it is I am building a magnet, a giant magnet that will attract like-minded people into my life.”

“And when somebody feels like they know you well, they feel connected to you. When they're connected to you, that's when they subscribe to you. That's when they pay for you. That's when they show up to your live events and sell out arenas. That is how you build a truly powerful audience.”

“there's another important principle, which is there's no such thing as too long, only too boring.”

“If you're doing audio video, the goal is not C minus content with A plus production. It's A plus content with C minus delivery. That's the starting point you should be going for.”

“So a binge bank is like your own personal Netflix binge worthy show. It's an hour or two of your content that if somebody was interested, they could go click the button, consume it and be like, man, I'm a huge fan of this person. That's the goal.”

“go make a hundred videos and every video on the hundred, I want you to think of one thing you're going to do better than the last video. Maybe it's your hook. Maybe it's your title. Maybe it's your thumbnail. Maybe it's the storytelling. Maybe it's the editing pace, whatever. It doesn't matter what it is. A hundred…”

“anytime you blame, you say the word algorithm, just switch it with the word people, because you're blaming the algorithm. The algorithm didn't like my video. No, no, no. People didn't like your video. The algorithm is just simply giving people videos they like. If the algorithm is not giving them the video, it's…”

“The cardinal sin in any relationship is measuring.”

“So I think everybody needs somebody in their career, usually in your early twenties, that believes in you more than you believe in yourself at the time. They, they just have an irrational belief. You're a penny stock. But they see you as a blue chip and they want to buy up all your stock. And they do that by spending…”

“even false belief will work. It'll, it'll fuel your engine for a while.”

“Rarely do people ask a question, genuinely want the answer, then take it, take good advice, and act on it, and come back and say, here's what happened. They close the loop and say, here's what happened, here's what we're going to do next.”

“the biggest mistake that smart people make is optimizing something that shouldn't have existed in the first place.”

“And so I realized that the best advice comes at either end of that barbell. It either comes from people who are so successful that they wouldn't think to charge for it because that'd be beneath them. Or it's so simple that you couldn't possibly charge for it because it, Takes a minute to tell you the answer, and after…”

“one of my principles is good decisions come from good energy. So If you are trying to figure something out, you're trying to make a decision, or you're trying to rally your team, if you're doing it from a state where everybody's tired, or stressed, or afraid of what's going on, or just literally like half paying…”

“Control the foods that you put in your mouth, control the information you put in your mind, control the people you let in your world, control the amount of the number of problems you are willing to make your problem. I think that that is probably The most underrated skill you can have as somebody who's trying to lead a…”

“A newsletter. Monetize is so much better than a just a general news website. So like, you know, you could have a million subscriber newsletter, and that business should be Doing five to ten million dollars a year. I would say broad strokes, a million subscribers should get you, you know, five million plus in revenue.”

“all the mobile gaming companies work the same way. They're all hunting for whales. The whole business is you go try to acquire a 100,000 users and you're looking for the few users that are going to spend a 100,000 dollars inside your app.”

“Well, intensity is not working 24 seven. That's the first thing. Intensity is a formula, actually. It is focus times common sense times insanity.”

“startups happen because the founder makes them happen. They take off because the founder makes them take off. And he goes, it's like an engine, right? You can't force something that's never going to work to work. What you can do is if something has the potential to work, you can crank that engine manually hand, crank…”

“In my experience, the thing that's actually come out of this philosophy of there are no silver bullets is that actually There are silver bullets, but the only way you discover them is by just firing a shit ton of bullets that you think are lead. And then you sort of pleasantly surprise yourself when you find one idea,…”

“the early dollars create a lot more freedom than the later dollars. I think is the way that you're explaining it. And those early, early dollars and early freedom matter a lot more than the later dollars because you only get so much incremental freedom. In fact, you might actually get less freedom if you start buying a…”

“that's a powerful thing to do is change the denomination into time instead of money. So, you know, if you have 24,000 dollars or 36,000 dollars or 90,000 dollars, it's kind of like Chuck E. Cheese money. It's tokens that you don't really understand what this does for you. And what most people do is they, uh, they just…”

“The biggest Successes out of YC have typically been that, right? The Airbnb guys renting out their own apartment to make hay, or Brian Armstrong doing Coinbase because he lived in Argentina and dealt with the currency issues and was interested in Bitcoin. These were not ideas that fundamentally sounded good.”

“The thing that they are interested in is the game. So it's not the industry that they, that was the passionate thing. The passionate thing was playing the game of business.”

“just the knowledge that there is a solution. Actually increases your probability of getting to a solution. Just the knowledge that somebody else has found a solution without telling you how at all will increase your probability.”

“And by the way, things that are cheesy, but true, Are underrated because smart people write off cheesy things because they're cheesy because they've heard them before, but they haven't actually acted on it. So their underpriced assets are things that are cheesy and true because they're ignored by other smart, ambitious…”

“And I learned that leverage is more important than an edge.”

“The mistake here is people try to do this for podcasters. They're like, Hey, you should be posting clips or you should do this. I'll do it for you. And then what they forget is that Most podcasters don't have any money or they don't have enough. They don't make enough money on a podcast to be able to do this. And so…”

“the ideal prospect for a lot of these businesses is somebody who is now convinced that you know your shit, but they're also convinced that they don't have the time, the energy, or the skill to go do it themselves.”

“When you have force of will, it is as brute forcey as it sounds. It is uncomfortable to be around. Sometimes you are pushing people. Maybe you're holding a higher standard. Maybe you're demanding that things are done a certain way or done at a certain speed that does not Feel good to the other people that are in the…”

“Look, if you can give people any excuse to drink, you already have 80% of a good business, okay? Uh, there's a reason that, like, Topgolf is really popular. There's a reason that people go to baseball games still. It's not because they're wondering what's going to happen in the top of the sixth. It's because they want…”

“The problem is when you want three things equally, you usually get none. Um, so there are generally in any business at any point in time tends to be some, some order of priority.”

“I think right now the retailers that are taking advantage of TikTok, the TikTok flywheel, are cleaning up. And what I mean by that is there is a very specific moment of time right now where You can create content on TikTok, either yourself as a brand or even better. You use an army of affiliates and UUC creators and…”

“lesson one is if you make it provocative, you make it memorable. If you make it memorable, people might actually use it.”

“And once you go to speed without breaking things, you're now Subway eat fresh painted chicken. You're bullshit, right? It's now a unusable, non-useful value. It might be something you put on your website, but it's never going to have any weight. You're never going to be one of these generational type of companies that…”

“He calls it the difference between an amateur and a pro. He goes, an amateur, they do it because they love it. That's what people think. He's like, oh, they love it so much that they only do it once every month. They love it somewhat that they never stick with it. He goes, you know who loves it? The pro. The pro who…”