Brands only get credit for traits that are weird or controversial
Shaan Puri · Shaan Puri talks about Podcasting, Elevating Talent, the Power of Social Media. · Mar 15, 2025 · at 13:23
Shaan Puri explains his mental model for building a memorable brand on TBPN.
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“There's one other in the branding thing that's important is you're only going to get credit for what's weird. You should make a list of what's weird about you or about your brand or that you do. That's unusual. That might even be like controversial. It might even be that it's unpopular or people would say that's too far too much. And so like, if you want to have a strong brand, start writing a list of what's weird. And if that list is only one or two things long, you don't, you're not going to have much really to talk about.”
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