Puri: Content creators must polarize on extreme frequency or epic quality
Shaan Puri · The 3 Cheat Codes Startups Use to Print Cash | My First Million #211 with Julian Shapiro · Aug 25, 2021 · at 42:53
Sean Puri discusses content strategy and argues creators must choose between high frequency or low-frequency high quality, rather than an unsustainable middle ground.
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“I think you typically want to be on either end of the spectrum, either light touch. High frequency. So you, my, the, I'm comfort. I'm like friends. There's a million episodes you can go through, and they're all alright. Or your Game of Thrones, and there's like, no, there's eight episodes that you can go, go to for this season, but they're all epic. And, you know, I think, I find that if you're going to choose one strategy, polarize to either end of that, and focus on Quality or focus on frequency. And in the middle is tough, because if you try to be high frequency, high quality, you lose, right? If you try to be low frequency, low quality, you lose.”
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