Sean Puri

“So Trump is somebody who I'm not a fan of. I think the guy is bad in all these different ways. But when I watch him, the guy is an incredibly effective communicator. And he's not polished. He doesn't use fancy 15 dollar words. He doesn't have a lot of substanc…”

“These guys are, you know, I would say younger people are video native. And I think that's going to be a huge, huge win for them because people like us are like self-conscious and like, just don't know how to use the tools.”

“I think a little under 20, maybe like 18, something like that. 18 companies we've invested in deployed about, I don't know, a million and a half, two million dollars, something like that.”

“I think any, anything, anything can happen, but I would say I'd be surprised if out of these 18, if we don't have, you know, two companies that are worth a billion dollars or more, I'd be surprised.”

“By the way, my paid community just for real numbers, mine was seven percent a month was churning”

“So this was my test. It's if this project ended tomorrow for whatever reason, the company had to fold, would I wake up tomorrow and start working on the same project? And the second question was, if the company had to dissolve the investor, you know, the compa…”

“The scale gets worse for two reasons. One is exclusivity. So if the reason to be in this group was that it's exclusive, the more people in the less exclusive it is, or, If the value is that, oh, I really like this conversation. This conversation was really, re…”

“But if I said, Hey, this is something outside your nine to five, it's a side hustle. It doesn't take up all your time and it's going to bring in 10,000 dollars a month. I would say that this to me right now is the number one way to do it. I think there are som…”

“So Mercury bank is the sponsor of it because that's who I would use for e-commerce projects. And they're, they have a big push in e-commerce. And so they've had at least from our group, Five different five out of the 75 e-commerce stores switched to Mercury ju…”

“You know, I started a rolling fund largely off of the audience from this thing that said, hey, I've listened to this guy a bunch. I trust him. He has a good track record. And so now that rolling fund is four million dollars a year that I get to invest into sta…”

“So we spent about two million dollars buying domains like alarm.com, wisdom.com, strategy.com, michael.com, mike.com, angel.com, courage, you know, hope. And he owns all these premium domains, one word, English word domains. And he has since, you know, sold or…”

“About a year ago, I tweeted out that I had moved 25% of my net worth into Bitcoin, which has now become like, I don't know, 50 plus percent almost.”

“And a bunch of the big name tier one VCs are involved in it.”

“You could transfer money in and you could buy coins, but there's no withdrawals right now. So I can go in and verify. I could claim my 50,000 dollars. What I can't do is put that in my bank account. That's a feature that conveniently is not available and not b…”

“What I found is that like the whole kind of like value add side of investing is sort of a load of shit.”

“If this guy really had an edge in the market, he would not need to make money educating you. He would be pounding his advantage and trying to make as much money as he can, as long as that window exists.”

“It's, what's good is that they don't make money on the like transaction closing. They make money on you paying a premium subscription. Like I pay a monthly fee to be able to browse businesses, which is a much better model. Cause you're not just reliant on taki…”

“And so we ended up raising a 100,000 dollars as a micro spec, meaning a blank check company. So we raised a 100,000 dollars into an entity to go and use that entity to go buy a business off of micro microwire. And then as of last week, it closed. So we found a…”

“Yesterday I invested in a seed stage company and I pretty much only did it because Sean did it.”

“In reality, most of my deals don't come from podcast listeners sending me stuff or reaching out to me. Most of the deals are from the same five friends who email me when they see something cool.”

“We're definitely going to get you in here in the, I don't know, the B, yeah, the B round at a two hundred million dollar valuation. I was like, bro, two hundred million. I've, I knew you when you were a baby here. This was, this is way too high. All right, fuc…”

“We've made, you know, 68,000 dollars in three days on, in this DeFi trade that I was making, and like that's cash in the bank now.”

“Lambda School, I invested in Lambda School. Lambda School had like an 80% completion rate when I invested way back in the day.”

“I invested in Maven Guggins, you know, Guggan Bayani's company.”

“Soon we'll just drop the whole internet friends part and we'll just be like, yeah, now at this point, the majority of my friends are internet friends. So that's just called by friends now at this point.”

“Everybody in their head is already imagining some outcome. So like if you're ever stressed or worried or doubt, what is that? That's your head imagining the thing not going right, not going well, failure, whatever, right? So if we are willing, like it sounds k…”

“When they make career choices, it's a rational, logical decision. And I think that gets you to a certain type of outcome. But if you hear these outcomes and you're like, how do I get some of that? I think you got to follow the irrational playbook a bit more.”

“My personal opinion is that this is going to have a hype cycle and the prices are going to go up. It's going to be like, oh my God, there's, you know, this company has done 303 hundred million dollars of digital horse sales. And then, you know, 400 days from n…”

“I've grown my email list in this year from zero to 26,000 subscribers now.”

“I bought a million Doge at three cents. And so that would be, you know, I would have made, I don't know, like Half a million to a million dollars or something like that if I just held the whole thing, but I sold at eight, I sold at 15, I sold at 30, I sold at,…”

“I don't know if this idea is gonna work. I thought it was worth a bet, so I invested, right? So I'm talking my book a little bit here”

“The opportunity here for me is I should be going to try to invest in all of these companies. I think they are all like, this space is going to be big. They, these are all viable companies. They're all at different stages. I'm going to go try to put a check int…”

“To be fair, I pretty much have at this point.”

“There's something interesting, like we talked about last time of personality tests IQ tests, horoscope tests, people's most interesting subject is themselves. Similarly here, I think you could build a following or an audience by giving people a simple diagnost…”

“And so if I was going to rank the three, I would say small fish in a booming market, then big fish in a small market. And lastly, small fish in a already big market.”

“And both Sean and I invested in this TRT company called Pete.”

“So I think those three points, overthinking, then the point of despair, and then the perfectionist point, they happen pre-launch of every project.”

“So I think we're going to probably plateau somewhere here in the six to 700,000 per month before we shoot through the million per month.”

“I think that, you know, if we're measuring the score on like a, I don't know, 10 year period or 20 year period, then I think I would get more value by being at the cutting edge of certain spaces, certain industries, and being, seeing what like A++ players are …”

“I was considering investing. I just thought the value is a little high”

“On one side, you have a baller trying to act like trying to counter signal that he's a regular guy. And on the other side, you have a regular guy trying to signal that he's a baller. And you know, this is the paradox of Twitter. The harder you try, the more yo…”

“I think 20 is the number where I would now have to, like, think of different ways that, like, why money matters. Why, why, why more money would matter to me. Like, all the obvious things would be more than taken care of at twenty million.”

“This having a dope camera is great for the pod, but it's great for every single meeting. I feel like I'm putting my best forward and I look great. I feel great. I think the other person, you know, treats you differently depending on how you show up. And so I t…”

“The dabbler quits and goes and does a different thing. The stressor gets freaked out by the plateau, thinks that they did something wrong and takes it personally. And the master says, oh, there you are. I thought you'd be here soon. Hello. And then sort of dan…”

“I definitely think the other one's more effective.”

“If a startup is reaching out to me to try to make room, I already discount. That doesn't mean I don't do it, but I discount 20% how good it is, even when it looks good.”

“Now I should say, I personally think consensus is kind of a shitty company. They hired like a thousand people. I don't think they had like the business fundamentals to support any of that. You know, so, so I don't think consensus itself is gonna be that succes…”

“The killer app of this is I just look at somebody and it tells me who they are. Like, I can just like, you know, like when you stalk someone, you meet, you see someone interesting, you like try to look them up, you find their Instagram, you see what their life…”

“Hey, I left my job at Twitch, by the way, I, as of today, officially am no longer and no longer employed. I'm a free, free man.”

“And that seems to be flipping where, where either new platforms are going to come out where the creators own it, or the value is going to accrue off platform in a bigger way than it did originally when it was like, I think the value accrued like 99, one 99% to…”

“I will write the five million dollar check for you to go do it as far as a seed round or up to five million if you want to let other people in.”

“If you believe that this thing is going to get 10 times bigger in the future, which I do, then 90% of our future listeners haven't even heard about us yet. And so we're only offending a very small, we're only changing on a very small population of people for t…”

“Most of the things you want occur in very competitive spaces. And the answer is not to try to out-compete everybody by being better because everybody's trying to be better. The way to do it is to be different. The way to be different, the easiest way to be dif…”

“Try to be a fan of greatness, not a fan of the people. And the reason I say that is because what often happens is when people get really into greatness, they go study these people and then they, their net conclusion is, wow, they're great. And they're differen…”

“Basically this stuff comes at a pretty big sacrifice for other things in life, family. Often you know, relationships, you know, it's hard to relate to people or spend time with friends or anything like that if you're doing this. So when you, so I'm like you, I…”

“You'll never get rich renting out your time, which is, you know, 90 something percent of people are employees somewhere. You are basically renting your time to an employer and you'll never become wealthy or you rarely become wealthy. With that path you become …”

“A lot of time you get so engrossed in what you're doing that you just forget to eat. You forget to go to the restroom. You forget what time it is. You forget the, you know, you should sleep, or you forget to pay that bill because you become completely obsessed…”

“One of our like telltale signs is any business that shows up at the top of a Google, a popular Google search, but the website looks like it was last updated in like those are businesses that print money.”

“We bought a, me and Andrew bought a business for this kid who was like a college senior. We bought him a business to go run just as an experiment.”

“The legal bill for me was like 15 K and I spent like 60 fucking hours.”

“And so I've just been keeping an eye out for rule changes and that's kind of a theme. Like we talked about the name and the NIL thing for the, for college athletes name, image, and likeness rule change equals opportunity.”

“Taste is something, by the way, that like a lot of things need that you, nobody talks about because it's like everybody thinks they have it, but very few actually do.”

“What you're looking for is what I call a sea of sameness. And so he put up this photo of the soap aisle and it was just like all a bunch of green bottles. It was like every bottle or every like house cleaner was green in a bottle and it looked exactly the same…”

“If you're going to do this, email me, Sean at Sean Puri. I will invest in you, advise you, whatever, because this is one I would make time for, because I think this is like a This is a slam dunk sort of idea here where if you're going to take a shot, this is t…”

“The easiest way to see a bunch of like, Inefficiency and leaks in your own game is when you try to like write the script for somebody else to do what you do.”

“There are localized products that have kind of like cult followings in a local area and humans are not that dissimilar to each other. So if it, if it's working in California, it's only a matter of time until that spreads throughout the rest of the country. Now…”

“Right now on BitCloud, let's say I have, I think my token, I have like 50,000 dollars of my own token. My current usage of BitCloud is pretty low.”

“I'm gonna spend my time doing something, and I value my time, and I also want a scoreboard for if the thing I'm doing is valuable, and one scoreboard is likes, and the other, I think, a more powerful scoreboard is money, and I do a lot of things for likes.”

“It doesn't really matter what it is, but when I have a target, a financial target, it makes me try to do a way better job at the thing I'm doing.”

“I think you typically want to be on either end of the spectrum, either light touch. High frequency. So you, my, the, I'm comfort. I'm like friends. There's a million episodes you can go through, and they're all alright. Or your Game of Thrones, and there's lik…”

“In reality, nobody is more, white people are the least racist. Nobody is more racist than, like, you know, an Indian parent or a Chinese grandmother.”

“No, no, I have 30% in a handful of tech stocks, about six tech stocks, and then I have about forty-ish percent in crypto. I have a small amount, maybe one percent, two percent, still left in a Vanguard fund.”

“After the second one from the first one, the second one made double the money, and it took a quarter of the time, Which is like exactly what you would want, and it's should, the answer should be, go do it again, and instead I don't want to do it at all. I'm ju…”

“A small project and a big project. If you make it your obsession, which is what you're going to do when you go start a startup, they both take the same amount of time. They're both going to be all consuming. All right. So might as well do the one that has the …”

“Everybody should go ask for a raise inside of a big company. Why? Because there's almost always wiggle room. Like when I was hiring, they would, they had what they called a compensation band. What does that mean? It means for the same role, we can pay this muc…”

“Sure there's instances where somebody spends 10,000 hours, it gets really great at something, but there's definitely instances where it doesn't take 10,000 hours to get great at something. I've had many of them in my life.”

“I think if you're building in VR, for example, instead of trying to build a VR, like kind of like fantasy land, I would build things in VR that make people feel a little bit afraid, a little bit scared, a little bit alive.”

“I, I've, you know, I've been buying and owning assets since, I don't know, 2014 or something like that.”

“I gave myself a quarter million dollar budget for this week to go play in crypto world. And some of that's used on buying NFTs and I haven't used them with most of it yet. I've only bought a couple of things. But basically that's my like learning budget. If I …”

“And the biggest lesson I've seen is, it's a whole different demographic, like, these are new rich people, the winners and the builders, like, the people who are gonna be the Mark Zuckerbergs, and the Larry Pages, and the Brian Cheskys, like, It's not the peopl…”

“Companies value just under a billion dollars right now.”

“So that's one really good thing about supplements and medicine is that there's like a fear component to it, right? Like I don't want to actually like Die or get side effects from this thing or have a, you know, sort of a big problem occur because of the potent…”

“When somebody says, can we meet, I have a simple rule. It's like, do I want to meet you right, if you want to do a call, you want to meet me, do I want to meet you right now? If so, I'm going to say, would you like to do it right now? If not, I'll say, I can't…”

“It basically means you take for one week, you sort of keep track of like roughly how you used Each hour. And then what you do is the next week you just go back, you just pull up last week's calendar and you take three colored markers. You take a green marker, …”

“I've, I figured out through Furcon that there's this thing that happens where if you're trying to do creative work, you need to be more relaxed and less kind of like distracted. And also like a little loopy is good because it adds a little bit of like serendip…”

“Podcast is not designed to be addictive because you don't get these like viral spurts. It's slow and steady compounding with no immediate feedback.”

“I think that people don't like when someone gets rich without quote unquote earning it, and I think what people saw is that the insiders, so the people who created it, or maybe the early buyers, they bought so early on the bonding curve, they got so early on, …”

“Anytime you build a social network, at first, 70% of the conversation on that social network is about the social network.”

“I sent a 100,000 dollars into Big Cloud or whatever to get, it wasn't even called Deeso at the time.”

“The battery is basically this private members club in San Francisco that is like a Soho house for San Francisco. And my, the previous investor who bankrolled my whole company, the idea lab that I was working at, he created the battery.”

“When you say what you're trying to do, what you're trying to build you know, what you're trying to do with your life and basically how you're trying to go about it, you will Repel the people who find that off-putting, and you will attract the people who want i…”

“You basically, you have to get approved by the other 30 owners, so you know, they can vote to block you, but that's not to say they would vote to block this. Like, I think this could generate a ton of attention and press, and be seen as pretty forward thinking…”

“To save up, I mean, that's what that means is wait. And I think waiting is a very big cost to pay, so you gotta be sure you're willing to pay the price of waiting.”

“Whether you know what you want to do, if you don't know what to do, if you know, this is not what you want to do, the veil, the first step is make yourself single, get out of the bad relationship, right? Like that is the app, because it is taking up space in a…”

“He has pretty much zero interest in small talk. He will, he's looking for original thinkers. So I'll ask you a question and then he'll hear you. And it's sort of like, if you're just saying the same shit that everybody says, very heard, like thinking, I think …”

“Like, this is such a hard thing to do to get on that treadmill and say, I'm going to produce awesome content five days a week, nonstop. And if I ever stop, The algorithm punishes me and my subscribers leave my channel and my Patreon people stop giving me money…”

“Have I sold, yeah, I sold a small amount, maybe 15%.”

“I bought Tesla stock very early on. I think I bought it under a hundred dollars a share. And I think if you if you adjust for the splits, I think it's now over like 5000 dollars a share. So I think I would have made about five million dollars on a stock buy th…”

“I either buy the best or I buy extremely cheap disposable where I don't have any stress about it because I didn't invest hoping it was going to be the best.”

“It, that it was valued this year at five and a half billion. Like, you know, two years later, they said he, and the founder tweeted this out so I can share this. They ramped up revenue from four million to fifty million in ARR in one year. And they went from 5…”

“It's down 56%. So I bought a hundred K and now my hundred K is 44 K left.”

“Andreessen put in a four billion dollar price tag on it, basically betting that it's gonna become like a Twitter, it's gonna become a Facebook or a Snap, and it's not happening. That has, that hasn't happened.”

“And I bet, I honestly think that that part of my portfolio is going to do better than the well thought through quote unquote part of my portfolio.”

“A, B, Z, it's all you ever need. It's like, Where you are, you gotta know that accurately. The next thing you need to do, you need to know that. And then you need to know the end vision and everything else is irrelevant.”

“Owning the majority of something that sells for a decent chunk is, is just better financially.”

“Startups are the only asset class, like, real estate doesn't work this way, stock market, like, in real estate, if you want to buy it, you go buy it. If you want stock, if you want to buy it, you go buy it. Startups are the only thing where even if you want in…”

“That's the real metric. It's not the one you brag about, but it's the only, if you actually want to grow, that's the one you care about.”

“For every For every double of your employee base, you square the amount of communication required. Meaning, so if you go from four to eight, you don't, that doesn't double the communication. It four X is the communication or whatever, right? Like I don't do my…”

“You sit in chair two. It's the corner of the table. So you're not the head of the table, but you're the corner of the table. You have like, you know, sort of like 80% of the visibility as the head of the table, but you now have both angles. You're kind of at t…”

“Sometimes the bigger you go, the easier something can be because nobody else is even trying to do it.”

“Higher end neighborhoods have no rentals. So you just can't get into that neighborhood, which means you can't have whatever. So then you're forced into a different path.”

“Leaderboards cool for the top 10 people, and then for everybody else on earth, it's like, oh great, I'm player number three, 39,000. Fantastic, right? And so there's all these, like, if you, I kind of studied this once, I was like, who solved this problem? And…”

“And so I think there's that arbitrage, which is basically how many people are there that are injury lawyers, senior living centers, pool construction companies that just simply don't know digital marketing. And like, can you build a leader, a lead gen business…”

“Why do people have that phrase of like, you are the average of the five people you spend your most, the most time with is because it's because fundamentally you will adopt the standards of the people you're around. It's not because they'll teach you things. It…”

“And I would say that if we succeed, we need to succeed in creating people that are as annoying as CrossFitters as our fans. I think that's my new goal.”

“Most content doesn't just like immediately hit and blow up, but you want to have this. And I thought about it. Cause I was like, there are several people who I've gone down that rabbit hole with. And I've come out with that same exact conclusion after a 45 min…”

“It's like Rolex owners or things like that. Like these high net worth communities that are super passionate and they're locked into that ecosystem. You know, Apple being the biggest example of this, like the big, like the Apple blogs that's that were out early…”

“Like I do think this is where all retail is going. It's the, how is it going to get there? That's sort of the challenge.”

“I wouldn't personally invest in this because I don't think it can be that big. You would have to basically take a Facebook path where you would say, we're going to go get every college. We're going to dominate that college. It's going to be like the way that y…”

“One of my best investments was a company called deal. That's basically like a payments solution for contractors around the world.”

“So what you do is you try to create this giant umbrella. That's a catch all. Like we help customers, we help brands, Understand their customers or streamline their customer interactions. And the problem is nobody knows what the hell that means. So instead you …”

“Fundamentally, like restaurants are like, you know, sort of like a two out of 10 opportunity. It's like one of the worst types of businesses you can try to start.”

“No call. I'm in. The call is done. This is, this was the call and I'm in. I don't know if you have an entity or a corporation, but you need to get one and send me some wiring details because I'm in on this idea.”

“I think big retailers think about this stuff in a more like they need to be innovating and these efficiencies mean a lot more to them. And they can sort of mandate these rollouts.”

“I would argue every single business I've started since the age of 21 was the wrong pick, and it was always just the impulsive pick.”

“And so they're at like, you know, they're definitely, you know, sort of like high seven figures run rate where they have all these great contracts and they have, you know, they're the official dispenser for all the Apple stores and for like, you know, the whol…”

“The first is a principle that I've had for a long time. It's called don't attend the party, host the party. This is my I have a rule. I don't attend other people's events typically, unless it's a real good friend who really wants me to, but I will host. So I t…”

“People know my portfolio is essentially tech stocks and crypto. Tech stocks down somewhere between 40 and 85% this year. Crypto down 75% this year, or sometimes a hundred percent in certain cases. I think Luna has to be my pick because it went to zero.”

“Same thing with the milk road. Part of the reason I sold it was I was like, I don't think this was the project that I want to work on every year. You know, for the next three years. And so if I don't want to work on it for the next three years, I should just s…”

“It's also actually my biggest L of the year because he didn't pay me. And then I had to follow up. And I followed up two times, three times, and now I'm basically begging for the money.”

“I think our 75,000 dollar investment in triple whale is currently worth 3.3 million. And so that's been the biggest breakout from the fund so far.”

“And if you get a business like this to. 900 K and, you know, 60% profit, you could sell that agency or that consulting business for maybe two or three times, you know, EBITDA. And so you could sell that, you could make. 600 to 800 K a year and then sell it for…”

“My, you know, I think the entrepreneur's instinct is hide that, you know, as far, put it behind your back, you know, if they ask for it, you show them, but like, don't scare them away. And in fact, what you want to do is like find out as quickly as possible if…”

“That's like kind of underrated. And most people don't do where they're like, I see this person is successful. I'm just going to do the exact same playbook, but in a different product category or different sector.”

“And I think that this is like a, such a bootstrappable easy way to get to a hundred K a month in revenue, right? Like you get 10 clients paying you 10 K a month. It is not hard to get 10 customers to pay you 10 K a month when it's A part of their business that…”

“You don't need a sleep tracker. Great sleep is obvious.”

“He went all in. He took basically, he had like a hundred grand saved up after For a couple of years of working for me and then for a friend I introduced him to, and he took the hundred grand and he just bought, there was a stock that got delisted on a stock ex…”

“I would have invested at a company at five million and it's now a three billion ish company. So, you know, I basically turned, I missed out on a chance to probably turn something like 25 K into Tens of millions of dollars.”

“I'm writing 365 original pieces in the next in the next year. So one a day will go out and one of them is going to be called congratulations. You climbed Mount stupid.”

“I will predict and guarantee really that this is going to be a greater than a hundred million dollar a year revenue business, which means it's going to be worth something like low end, 304 hundred million, high end billion dollars.”

“The difference between success and failure is often just turning the intensity knob up.”

“Had I not been in a mastermind with you, I wouldn't have seen how you built the hustle and I wouldn't have known. How to build the milk road, a business I didn't know I was planning to create five years later, but that blueprint was etched in my brain from tho…”

“Often the best people are people that you kind of have this, like almost, oh, maybe the timing's not right yet. And eventually in a weird way, things do fall together later, much later, but those relationships get built over time and they see, You get to see t…”

“We raised our fund together in like one month, raised a range, raised our own rolling fund that can deploy, I don't know, between seven to ten million dollars per year.”

“I think that's the hardest thing with investing in college entrepreneurs is you don't know if next semester they're back re-enrolled in school. It's like, okay, cool. So now you're super part-time on this, like, oh, this is now an extracurricular activity. Dam…”

“Anyone on Substack that's talking about your newsletter growth? You're full of shit is my answer to you. Like you are absolutely full of shit. It's like, people think they're filling out a captcha and they're just actually subscribing to 90 newsletters, like a…”

“If you have no sense of humor, if you're dry, like you could be the smartest guy in the world sitting on a gold mine of a business. If you're boring, like within five minutes, I'm like, this guy sucks. I'm out.”

“I think that's going to happen very soon. And this, we'll look back at this clip and be like, dude, he called it. John called it that that was going to happen. It has to happen.”

“And so you plus a little like side job that I had became the money we paid for the ticket to fly that guy out, which definitely changed the trajectory of our life.”

“The only thing I can look at to even decide, do I want to meet this person, is the bottom fifth of your resume. The very bottom, 20%, where it says other. And that's your chance to say other stuff you're into, your interest, your story, something you've done t…”

“For us, we sell inventory before we have to pay money for it.”

“Actually, the most pressure is when almost nobody believes in you, but a couple people do. And when a couple people do, it adds a whole different level of emotional pressure to the situation, more so than when nobody believes in you.”

“I think I talked to 30 friends. You were one of them. And I think the predominant answer was you love this from a man. You love your baby, but you're not in love with your baby. And I only heard about five of the 30 people say I was in love right away.”

“We implemented Stripe instead of the old payments platform, because Stripe had a feature where if somebody's credit card expires and they get a new one, like, you know, their credit card company gives them a new one, It would mess up your subscription, and the…”

“There's some little trend I've noticed, which is people as they get more successful or notable or whatever, the number of times they hear no in their life goes way down. And I've actually noticed that like there's a whole business in just the business of no fo…”

“Availability is the best ability, that, that if you are unreliable, it sort of cancels out any talent that you have.”

“You're better off, like building the business and then learning the things just in time that you need to know when you need to, like when you need to know them versus trying to learn everything in advance and then be like, now I'm prepared to go do the sport o…”

“Quibi, I think, was the right idea. Small micro content, like, you know, TV shows shrank down, I think can be really successful. The problem was, They raised two billion dollars and spent it all on, like, really high production quality stuff that wasn't that j…”

“I only want to hire people that make me feel like I'm Michael. I'm the Michael Scott of the office. That's actually how it should feel when you're doing it right.”

“And so that's how we, for my e-comm biz, we did, I think 30,000 in month one in, in revenue, about, I think, 28,000 specifically, and our ad spend was only maybe 500 or a thousand.”

“Don't underestimate the fact that you can just by brute force, hand to hand combat, go get a hundred customers that way. It'll only take you a few days to do that.”

“The extreme access works, but I think the other one is calling your shot or Ah, basically creating a storyline, so it's basically like, what is the story? There's the hero, they have a goal, and they have an obstacle, and then there's some stakes, there's some…”

“Because if you're at the start, it doesn't matter what somebody did to go to get to ten million in revenue. What matters is how they got to 10 dollars in revenue. How did they get the ball going? How did they get the initial momentum? Because if you don't do t…”

“The personal story tactic, which is instead of pitching the solution that you've made, you pitch the problem that you had. And you tell a personal story where you reveal some information, you do some vulnerability, and hopefully other people resonate with the …”

“And so now we had basically, I think we had like, 1400 leads or something from the state. It was 1400 leads of people who are so into craft beer that they will go to this craft beer, like paid money to go to this craft beer tasting festival type thing. And so …”

“I managed to turn a million dollars because we bought it like, you know, peak crypto into what became like 300,000 dollars at the bottom.”

“So what I did was I said, I'm going to put a million dollars in this wallet. You can go look at the address right now. Here's a million dollars in a wallet. And then I'm gonna try to turn this into ten million trading crypto.”

“And this one thing we were profitable month one. I remember we made like 13 grand in the first month. And like at the time, everybody said restaurants, you don't make any money. And we were like, we're doing it. We're making money.”

“In less than four years getting to, you know, basically eight figures in profit, profit, not revenue profit.”

“He's like, so he wired me 10 grand and he's like he's like, can you make this thumbnail please? So I told my girlfriend, he's like, I left the wedding and I made the thumbnail and I've never looked back since.”

“Once you develop kind of this laser beam that can come out of your eyes and you hone that laser beam on your main thing, if you ever shift your focus to something else, you're like Homelander and you just can just burn a laser through whatever that next thing …”

“They will test like hundreds of thumbnails like rap in rapid succession during the when they first release a video, they will cycle through hundreds of thumbnails programmatically To try to find the winning one during that.”

“The people who were very, very successful in one area. More often than not, if I asked them about some random side quest hobby, they were also like world-class at that thing.”

“He was, Hey, Sean, if you can make this half court shot, I'll give you 10,000 dollars. And he didn't even say like, if you don't make it, I get this or you only have three shots to make it. Like there was no, I was like, what the fuck with Jimmy? Why would you…”

“The smartest and most successful people in that room were the quietest. They were the ones doing the most listening, the least bragging, the least kind of like, you know you know, word vomit of storytelling or trying to interject themselves.”

“The hard thing is when you're making a hundred grand and somebody comes to you and says, here's the thing that can make a hundred grand. And you're like, that's my rate. But what happens is you now, you've now split your focus and you're basically, you're losi…”

“And I think people are waiting to be ready, and they're just never ready. And people like yourselves, me, who ultimately have gotten to somewhere of wealth, We're just doing shit.”

“Five years from now, this thing is going to be incredible because they're going to solve all these annoying problems. It's going to become lighter weight. They're going to get rid of this cord. That's a battery that I have to put in my pocket while I'm using i…”

“It's hard enough to win. The even harder part is to actually enjoy the wind and not let the wind turn into a loss because you start to stress out and try to keep up with the thing or try to grow it, try to keep going. Cause you feel some stupid pressure to kee…”

“And you know that if somebody is creating content like this, it's just a matter of time until they create a product that goes mainstream because they understand what makes people tick and what's going to get the click and what's going to get the conversion. An…”

“Don't discount something because of those, like, kind of those limitations. Like, basically find, does it have any extreme strengths? Because if it has a couple of extreme strengths, it's actually going to be a winner.”

“Well, we use a three PL now, but before when we had it in house, it was I would say every year we're going to replace 90% of the team.”

“I think more people should be using this tactic, and the reason why I think they don't, to be honest, is because there is no reason to be building their product. There is no intrinsic why. There is no strong point of view that would get people behind it. Their…”

“The product their product good inside has about 50,000 paying members. So their membership community is probably doing around 13, fourteen million a year in revenue”

“Ben had bought this one called big little feelings. I think they sold 200,000 courses at an average of a hundred dollars. So twenty million in revenue.”

“Like I had a venture fund that I was doing. I had a rolling fund. It paid me very well. And I was deploying I don't know, close to ten million dollars a year to invest in startups. It was it was good, but it was in the middle. I found better investment opportu…”

“The info product taking care of babies. Was making somewhere between 10 and fifteen million dollars. This was not even like a company. This is just like her 10 to fifteen million dollars a year in revenue with fat profit margins.”

“These are just the modern day gyms, right? Like, these are the modern day gyms, and the beautiful part about this is, not only do you get the pain, you get a story to tell too. You get to go, you get the social, social cred which is the key part of all these b…”

“So what I did was I just went to my calendar and I just clicked delete, delete, delete, delete. I just deleted everything. And I just said, well, I'm going to live an unscheduled life”

“What is one thing that if I did, I wouldn't have to do anything else for this day to still be a win? Whereas what most people do is what are all the things I have to do today? Or what's the last email, last five emails I got? Oh, I got to do that now. And that…”

“So what I did was I first carved out a single day. I said, great. I can have as many meetings and I have a, I can have a shitty calendar four out of the five days a week. But on Thursdays, that's my day. Thursdays, I keep clear. Thursdays are sacred. And I did…”

“Inspiration is perishable. It's like an avocado. It turns brown.”

“Putting your thoughts out there aside from the money is, I would say, the most underrated thing that a smart person can do. If you're a dumb person, you don't need to do this, but if you're a smart person, putting your thoughts out there and creating a magnet …”

“You need to take your old idea. You need to bring it to town square. You need to shoot it in the head. And I was like, what? And he's like, your team is going to be so confused unless you explicitly tell them that, Hey, all the shit I've been saying for two ye…”

“Yeah, I did invest in Beehive also.”

“And I just predict that every venue is going to have these, like they will get whoever wins is going to get these into every single field, every single court, and it'll just be that way.”

“Because I think I'm gonna end up at a hundred to 200 anyways doing what I'm doing, and I like doing it.”

“In fact, I am still doing it today. Even as I am ashamed to admit it, I do that all the time.”

“If you are winning the game and you still think it's a bad, bad category to be in, that's when you know it's a bad category. Most people, they lose the game, they're failing at it, and then they blame the category, right?”

“Lesson one is if you make it provocative, you make it memorable. If you make it memorable, people might actually use it.”

“And once you go to speed without breaking things, you're now Subway eat fresh painted chicken. You're bullshit, right? It's now a unusable, non-useful value. It might be something you put on your website, but it's never going to have any weight. You're never g…”

“I think in year one, we did six or seven million. I think in year two, we basically got to 12 something. Year three was bigger than that. Now year four is bigger than that. So we've basically been, you know growing by somewhere between 50 and a hundred percent…”

“Emmett would always challenge the assumptions of why we're doing it, how much it's going to cost, why it has to take that long, et cetera. And if your logic was not bulletproof, if you were not already maxed out in your thinking of what was possible, You are g…”

“That's a powerful thing to do is change the denomination into time instead of money. So, you know, if you have 24,000 dollars or 36,000 dollars or 90,000 dollars, it's kind of like Chuck E. Cheese money. It's tokens that you don't really understand what this d…”

“But I think round number, ten million is financial freedom for almost everybody. And ten million is not that hard to get to. If you own a business you should be able to get to, you know, let's call it one to two million a year profit a year. And sell that thin…”

“The early dollars create a lot more freedom than the later dollars. I think is the way that you're explaining it. And those early, early dollars and early freedom matter a lot more than the later dollars because you only get so much incremental freedom. In fac…”

“Control the foods that you put in your mouth, control the information you put in your mind, control the people you let in your world, control the amount of the number of problems you are willing to make your problem. I think that that is probably The most unde…”

“These, both these businesses are very quick to get to, you know, mid seven figures of revenue without, you know, much marketing spend or much of anything, just because the product is such a wow product.”

“The, so I invested a little bit in Jasper and Jasper was started by guys who were Internet marketers first, not AI researchers, not AI, you know, engineers, not, not even frankly, very good engineers probably.”

“One of my principles is good decisions come from good energy. So If you are trying to figure something out, you're trying to make a decision, or you're trying to rally your team, if you're doing it from a state where everybody's tired, or stressed, or afraid o…”

“And so I realized that the best advice comes at either end of that barbell. It either comes from people who are so successful that they wouldn't think to charge for it because that'd be beneath them. Or it's so simple that you couldn't possibly charge for it b…”

“When it works, it feels like a cheat code because the trust is there. The fun is there. And it's like, why wouldn't I want to do life with these people?”

“A year later now, the numbers came out, so it basically you know, the buyout happened at a fifty-two million dollar valuation. So in, in less than a year, so basically like, I don't know, nine months of time, the business went from being worth fifteen million …”

“And we've crafted a killer offer in that first year of this business, which we haven't announced on the podcast. It'll probably do four million in revenue, 50% margins.”

“So a binge bank is like your own personal Netflix binge worthy show. It's an hour or two of your content that if somebody was interested, they could go click the button, consume it and be like, man, I'm a huge fan of this person. That's the goal.”

“This podcast has done over a hundred million downloads in the last four or five years.”

“If you truly just take your desires, your interests, your tastes, your opinions, and you package that and productize that properly, you are in a market of one. Nobody else can match your taste palette. Nobody else can match your set of experiences, prior exper…”

“Build a magnet, not an audience. Everybody wants to build an audience. I think that's the wrong way of thinking about it. The way I think about it is I am building a magnet, a giant magnet that will attract like-minded people into my life.”

“And the way to get idea rich is a very simple exercise. First, last, best, worst, weirdest. And then you plug in different subjects, and you'll suddenly be sitting in front of 200 personal stories that only you can tell. And then you basically circle the ones …”

“If you're doing audio video, the goal is not C minus content with A plus production. It's A plus content with C minus delivery. That's the starting point you should be going for.”

“And when somebody feels like they know you well, they feel connected to you. When they're connected to you, that's when they subscribe to you. That's when they pay for you. That's when they show up to your live events and sell out arenas. That is how you build…”

“It is actually a competitive advantage to completely ignore the numbers at the beginning and focus more on attracting the right types of people to your content.”

“There's another important principle, which is there's no such thing as too long, only too boring.”

“So I've built a, you know, email following of over 500,000 subscribers.”

“At by employee 200, you no longer need to be at the top of the genius curve. Work, you know, an incredible amount and you still get rich.”

“Picking the right company and project will be like by far picking the right market to be in the, and then the winner of that market. If you're in the tech industry, Is by far the most impactful thing you could do in your, like, career. It'll, it'll beat your h…”

“The two takeaways from this, by the way, are sell to the rich. You know, you're going to be able to add a zero to what you're doing”

“And we had Saeed Bulky come on. This guy's built basically a billion dollar bootstrapped business, which is so unfathomable to be able to do.”

“It's also, by the way, why so many great engineers come from, like, the Nordic regions, because those are places where it's, like, too cold to go outside, too dark to go, it's, like, dark all the time, and so they just stay inside, they program, and they just …”

“One of the seven questions is, tell us about a real world system that you've hacked for your benefit, right? Not, not literally hacked, but like any real, any system in the real world that you have sort of gamed in order to do it, because that's a high predict…”

“It's because there's a human tendency, which is that whatever is not going well for you, wherever area you're struggling in, it's easy to just avoid that and gravitate towards the things that are giving you that immediate dopamine hit of success, of progress, …”

“The best content creation is go do amazing things in your life and then learn some best practices about how to talk about them is a much better approach than learn the amazing skill of writing hooks and never do something amazing in your life.”

“This is the only thing I do that I'm not looking to exit, right? Like, I'm not looking to sell this and like, then I'll be able to relax and retire. It's like, no, no, I kind of want to keep doing the pot. You'd have to pay me to stop.”

“When I started it, I was basically like, I'm going to lose. I plan, I wrote down in my plan. This will, this should lose about 10 to 20,000 dollars a year.”

“All of the biggest winners tended to be these Weird behaviors. Things that's, you know, either broke a social norm, or sounded a little sketch, and once you sort of wrap that into, you know, a more safe and acceptable behavior, it unlocked a pretty big market,”

“The numbers that came out was that basically she's done 900 jobs that range, you know, from, It's 300 bucks to, you know, 1500 bucks, and the estimate was that she might have done a million dollars in revenue in a year. Off of off of those 900 jobs.”

“What you really want in a pitch is to give the vibe to the investor that, wait a minute, I think this is even bigger than what they're saying. So there's this subtle art where you're desperately trying to convince them that this is going to be big and awesome …”

“I invested in one of these last time, Sam, out of out of Michigan. So how's it going? Company already failed. So we're not going to hold that against y'all. You win some, you lose some. And we lost that one pretty hard, pretty quick.”

“I have a Slack channel called literally highs and lows. And what I do is that anytime there's a high or a low, I'll go post it there. And the beautiful thing about it, because of the Slack channel, you could just scroll up and realize you're like three months …”

“We've now done over, I don't know, fifty million in revenue, but I would not have found my factory had I not used Import Genius”

“We built an app like that. It got to four million users, but it didn't become the next big thing.”

“My rule is if it's active, it has to generate more than 50%. The bar is way different. If it's passive, it could be seven percent. It's fine. But if it's active, it's gotta be more than 50%. If it's active investment.”

“I just started giving him money and it's been amazing. I don't lift a finger and I'm getting like, you know, 30, 40% returns with all the tax advantages. So that was my best investment and I'll be doubling down there.”

“I have a slack channel for every company. I have a slack channel called highs and lows and in it, anytime there's a high, high in the moment of that business or a low, low... Instead of addressing the current problem, or basking in the glory of the current hig…”

“On Christmas Eve, the Mexican government decided to ban all imports into Mexico of textiles, which effectively shut down my entire warehouse on Christmas Eve. And we can no longer like operate because our warehouse is in Mexico.”

“Chamath tweets out the growing short case against Facebook, and he says, regulation is a problem, tax is a problem, antitrust is a problem, all this stuff. I bet on Facebook I'm up five X, so I made 500% on that trade, and so basically they went anti-Bitcoin f…”

“And I plowed a bunch of money into Unity instead of NVIDIA. I was looking at the two and I was like, is it Unity or NVIDIA? And I should have just bet on both, but instead I picked Unity and Unity has done nothing and NVIDIA became the most valuable company in…”

“This is my fear of all, all YouTube doctors, by the way. And I like your man. I like it to you. I like all the, I like them, but also they're content creators now first. And so you, again, you have to apply the discount factor, which is that Their job is every…”

“For example, I had the opportunity to invest in Coinbase, not super early, but like, let's say, series A or B, somewhere there. And I remember doing the math and being like, okay, I believe in Bitcoin, should I invest in Coinbase, the exchange, or buy Bitcoin?…”

“I apply basically a discount factor. It's like a charisma discount. So the more persuasive somebody is about everything, the more I have to discount to some degree. It doesn't mean I just like throw it away. Right. But I have to be careful not to get overly ex…”

“I have my own little eval, which is in my businesses, I basically picked a few tasks that I'm like today, humans in my companies do these tasks. And about every sort of three to six months, we go back and we run through it again. We said, take the latest model…”

“Luna basically went broke, and it brought down Bitcoin with it, and I basically landed and then lost a million dollars, and it was just trying to hang out with my wife and just be like, okay, cool I'm just not gonna mention this, like how expensive this vacati…”

“What they do is they focus on quantity, and their belief is basically that quantity is the only way to get to quality. So they're, they play a volume game, and they're like, we produce a lot of bad art, and that's where the one or two things that are real gold…”

“Things that to others might seem silly. Are amazing starter businesses. And I think that one mistake a lot of people make when you're early on as a founder is you try to do a, what you think will work. So you end up doing some, like, I don't know, some a borin…”

“So I got the same performance as the S&P, but I, on my 250 K, I added an extra 16,000 in tax loss harvesting, just holding the same exact asset as it would before.”

“Last week, we closed a million dollars in new contracts. In a week.”

“Operator. It's all about action. You know, it's all action, action, action. You got to do stuff, right? You're trying to do as many things as you can be super productive as an investor. It's like, sit on your hands. Inaction is your friend. All the money's mad…”

“You know, this is not the way you're going to get rich. It's the way, it's a hobby for people who are already rich.”

“I find that the tracking, just tracking generally tracking everything is somehow like nervous energy to me. I said this once about sleep tracking. I was like, good sleep is obvious. How'd you feel when you woke up? You'll know you didn't need to check the numb…”

“We had a chef there every single day. We had a masseuse on Fridays. We had open bar so every Friday we had, so all these things. It's a full, it's a 30,000 square foot office decorated by Ken Folk, one of the fanciest designers in the world, And that was my of…”