Puri: Retail aisles with a 'sea of sameness' represent prime disruption opportunities
Shaan Puri · Why You Need a Chief Automation Officer | My First Million #208 with Steph Smith · Aug 12, 2021 · at 5:08
Sean Puri recounts Method and Welly founder Eric Ryan's playbook for redesigning and modernizing legacy consumer goods categories.
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“What you're looking for is what I call a sea of sameness. And so he put up this photo of the soap aisle and it was just like all a bunch of green bottles. It was like every bottle or every like house cleaner was green in a bottle and it looked exactly the same. And their names were even kind of the same the way they were like, you know, like whatever they were called, like Windex and like spray, you know, spray fast or whatever, right? Like these kind of a certain type of name. And he goes, that sea of sameness is your opportunity.”
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