Puri: Building in public works better with high-stakes hero storylines
Shaan Puri · How We Got Our First 100 Customers (No Bulls**t, Specific Details) (#534) · Dec 22, 2023 · at 51:14
Shaan Puri explains why audience engagement spikes when founders frame 'building in public' around dramatic stakes rather than mundane operational updates.
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“The extreme access works, but I think the other one is calling your shot or Ah, basically creating a storyline, so it's basically like, what is the story? There's the hero, they have a goal, and they have an obstacle, and then there's some stakes, there's something on the line, and I think that's the way to like, juice that up, so it's not just, I'm gonna build in public, so I'll provide a monthly update, it's, I'm gonna try to do X, and if I don't do X, you know, like, there's a, like, I'm putting something on the line, trying to get there, and I'm gonna try to do this incredible thing”
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