Sean Puri: Rank tiering outperforms global numerical leaderboards for user retention.
Shaan Puri · How To Come Up With Billion Dollar Business Ideas | Hubspot Co-Founder Dharmesh Shah · Jul 12, 2022 · at 46:07
Sean Puri explains game mechanics and why global numerical leaderboards fail to engage average players.
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“Leaderboards cool for the top 10 people, and then for everybody else on earth, it's like, oh great, I'm player number three, 39,000. Fantastic, right? And so there's all these, like, if you, I kind of studied this once, I was like, who solved this problem? And there's really three models that work. One is more like chess, and games do this, they create a rank system, so it's not your number 80,000 in the world, because that doesn't mean anything, but you go from bronze, to silver, to gold, to platinum, to master, to grandmaster”
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