Shaan Puri: Scaling success requires rejecting equal-rate opportunities for 10x upside
Shaan Puri · How This +$80M Founder Launches A Startup In A Weekend | ft. Noah Kagain (#546) · Feb 2, 2024 · at 36:16
Shaan Puri explains a mental model on opportunity cost, discipline, and saying no as an entrepreneur scales their income.
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“The hard thing is when you're making a hundred grand and somebody comes to you and says, here's the thing that can make a hundred grand. And you're like, that's my rate. But what happens is you now, you've now split your focus and you're basically, you're losing life balance, but you're also doubling down on the amount of work that you have to do only to get You know, one more unit compared to where you were is like the best people, the smartest people. They basically, when they're at the hundred, they don't say yes to the next thing that can get them a hundred or 200. They will only say yes to something that might get them, you know, 10 X more than that.”
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