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Alex Hormozi

22 statements across 8 episodes · 10 bullish · 3 bearish · 3 people on the record · first statement Feb 2, 2024 by Shaan Puri · said 98 times in 23 episodes since 2022 · across every show →

On the record as a speaker too: Alex Hormozi's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Sam Parr (36), Leila Hormozi (35), Shaan Puri (24), Greg Isenberg (2), Codie Sanchez (1)

tap a year for its mentions
0040480820222023202420252026episodesmentions
04820222023202420252026episodes it came up in
007.5415820222023202420252026episodesmentions per episode
2026 7 mentions in 4 episodes 2 per episode
2025 11 mentions in 7 episodes 2 per episode
2024 68 mentions in 5 episodes 14 per episode
2023 8 mentions in 4 episodes 2 per episode
2022 4 mentions in 3 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about Alex Hormozi, oldest first

Feb 2, 2024 positive
Insight
Shaan Puri: Scaling success requires rejecting equal-rate opportunities for 10x upside
“The hard thing is when you're making a hundred grand and somebody comes to you and says, here's the thing that can make a hundred grand. And you're like, that's my rate. But what happens is you now, you've now split your focus and you're basically, you're losi…”
Shaan Puri Feb 2, 2024 ▶ 36:16 How This +$80M Founder Launches A Startup In A Weekend | ft. Noah Kagain (#546)
Aug 15, 2024 neutral
Disclosure
Hormozi: Acquisition.com targets fewer, larger deals vs Tiny's model
“I think that probably a major difference between like the tiny slash Wilkinson model and how we do it is that we are operators. And so the investment strategy has slowly, you know, continues to, you know, move over time, but it's been fewer, bigger deals that …”
Alex Hormozi Aug 15, 2024 ▶ 29:27 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024 bullish
Assertion Not checkable as stated
Hormozi: Skool grew 5x to 6x in eight months
“Yeah, no, the school deal is going exceptionally well. We've, you know, five or six X the business in the last eight months.”
Alex Hormozi Aug 15, 2024 ▶ 31:37 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024
Disclosure
Hormozi: Software companies make up 40% of Acquisition.com's portfolio
“I mean, I love service businesses, even though 40% of our portfolio is software.”
Alex Hormozi Aug 15, 2024 ▶ 53:05 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024 positive
Assertion Not checkable as stated
Hormozi: Made $100,000 cash in 21 days on first gym turnaround
“I started the turnaround business, and I made a 100,000 dollars in cash in 21 days.”
Alex Hormozi Aug 15, 2024 ▶ 1:46 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024 negative
Insight
Hormozi: Third-party gym fulfillment exposes fatal refund risk
“I had a new hole in my model, which is that I was selling and other people were delivering. And then they would tell the customers to refund and then sign up with them for half the price after we'd leave.”
Alex Hormozi Aug 15, 2024 ▶ 9:39 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024
Disclosure
Hormozi: Took $42M in distributions from Gym Launch before exit
“Well, it's like, cause we took out forty two million in distributions prior to selling it.”
Alex Hormozi Aug 15, 2024 ▶ 18:01 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024
Assertion Not checkable as stated
Hormozi: Acquired founders average 13x return on retained equity
“I just ran our stats this last weekend. Our average founder return on equity. So post deal, how much more is their slice worth? Like every PE buyer says, listen, and you could make more on the second bite, right? So everyone's like the same pitch, right? So ou…”
Alex Hormozi Aug 15, 2024 ▶ 45:32 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024 positive
Assertion Not checkable as stated
Hormozi: Acquisition.com 5x'd LTV at acquired teeth whitening chain
“And like we bought that the teeth whitening chain. And so I sat down with our director of sales and we re-scripted the sales process and basically re-imagined how the offers were going to happen. And we five X LTV per sale.”
Alex Hormozi Aug 15, 2024 ▶ 27:48 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024 bullish
Assertion Not checkable as stated
Hormozi: Skool achieved 20% month-over-month organic compounding growth pre-investment
“When I saw the metrics of school, it has everything that you want. It had Viral organic growth. It was compounding, you know, 20% every single month, month over month over month.”
Alex Hormozi Aug 15, 2024 ▶ 36:03 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024 bullish
Disclosure
Hormozi: Seeking to acquire large 'business plumbing' professional services companies
“I'd probably want to buy a big professional services business. Sam Parr: What's that mean? Alex Hormozi: Business plumbing. So payroll, financial services or business like accounting, tax, like the things that every business has to have.”
Alex Hormozi Aug 15, 2024 ▶ 52:52 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024
Prediction Not checkable as stated
Hormozi: Largest portfolio company hitting $35M to $40M EBITDA in 2024
“It's a B to C business. Business consumer business, but it started, it did two million in trailing 12 months when we got it. And so we own 29% of the business, and this year it'll do on its own between 35 and forty million in EBITDA.”
Alex Hormozi Aug 15, 2024 ▶ 40:12 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024
Prediction Not checkable as stated
Hormozi: Acquisition.com on pace for $40M in net cash flow
“I'd say, like, for us in cash flow, we're probably on pace to do 40 in cash flow, just like our slice for the year.”
Alex Hormozi Aug 15, 2024 ▶ 38:50 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024
Assertion Not checkable as stated
Hormozi: Gym Launch hit $26M revenue and $16M EBITDA in year two
“So we ended up with like 6.8 million top line. And I think we did three million in profit. And then the full next calendar year, we did twenty-six million and sixteen million in EBITDA.”
Alex Hormozi Aug 15, 2024 ▶ 17:18 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024
Assertion Not checkable as stated
Hormozi: Acquisition.com portfolio generates $250M revenue and $70M EBITDA
“Because right now, like the portfolio is two hundred and fifty million a year. We do seventy million in EBITDA. We have consolidated, like the smallest percentage ownership we have is 20%. The largest is a hundred.”
Alex Hormozi Aug 15, 2024 ▶ 37:07 I Lost Everything Twice… Then Made $26M In 18 Months
Aug 15, 2024
Disclosure
Hormozi: Never uses LPs or debt to fund deal acquisitions
“Like I don't have any experience with LPs. I've always done my own money. I don't use debt.”
Alex Hormozi Aug 15, 2024 ▶ 54:12 I Lost Everything Twice… Then Made $26M In 18 Months
Nov 15, 2024 negative
Assertion Not checkable as stated
An early business partner stole Gym Launch's initial gym revenue
“Then his business partner gets access to the bank account where we've been putting all the money from these gyms, steals the money.”
Leila Hormozi Nov 15, 2024 ▶ 19:54 Leila Hormozi: From Minimum Wage Employee to $100M Net Worth By 29
Aug 8, 2025 bullish
Prediction Not checkable as stated
Alex Hormozi: Simple 60-second iPhone narrative ads work well on Meta
“Advertising works. It's not like meta ads don't work, right? It's like you just needed to get the process down. But if you just do a very simple narrative ad with your iPhone demonstrating the product and the problem that it solves and keep it under 60 seconds…”
Alex Hormozi Aug 8, 2025 ▶ 8:33 5 Live Callers Get Brutal Startup Advice from Hormozi & Shaan
Sep 24, 2025 positive
Assertion Supported
Puri: Alex Hormozi made $100M in one weekend from book launch
“His last book launch, he just did it about a month ago. His last book launch sold three million copies. And with all the add on courses he added to it, he made a hundred million dollars in a single weekend, a hundred million dollars as one guy.”
Shaan Puri Sep 24, 2025 ▶ 7:01 How to Get Rich (without luck, talent, or a trust fund)
Feb 18, 2026 positive
Insight
Puri: Founders must balance long-term mission patience with short-term task urgency
“Yeah, I think it's sort of a, like long-term patience, as in you're not gonna give up, and you're gonna stay at it. I think short-term maniacal sense of urgency is, you know, on the task. So it's like patient with the mission and maniacal about the task is, is…”
Shaan Puri Feb 18, 2026 ▶ 11:20 Elon’s wildest interview yet — our reaction
Apr 27, 2026 negative
Insight
Puri: True business success does not require Goggins or Hormozi's grind-culture suffering
“I'm trying to figure out how to brand the hybrid athlete of business where you have the success, but you don't have the, like, grind culture suffering mindset, right? Like the Goggins, Hormozzi, like, it's just about pain, and that's what it is, and you need t…”
Shaan Puri Apr 27, 2026 ▶ 40:24 How to find your thing
Sep 4, 2026 bullish
Prediction Not checkable as stated
Puri: Alex Hormozi will make far more from brand fame than workshops
“Really what he's done is he's using that as a farm system to produce clips and content, and the content grows his brand, and he's going to make way more off his brand being famous than he is off those workshops in the end.”
Shaan Puri Sep 4, 2026 ▶ 8:26 How to use your "useless” hobby to make money
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