“I'd probably want to buy a big professional services business. Sam Parr: What's that mean? Alex Hormozi: Business plumbing. So payroll, financial services or business like accounting, tax, like the things that every business has to have.”
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More from Alex Hormozi
Insight
Alex Hormozi: Instagram views are worth 10x to 20x more than TikTok
“Also your TikTok views are not worth nearly Close to what your Instagram views are. It's probably a factor of 10 to 20 X difference in terms of the value per view, especially if it's a little bit more meme, a little bit more humor, any like that.”
Alex HormoziAug 8, 2025▶ 34:475 Live Callers Get Brutal Startup Advice from Hormozi & Shaan
AssertionNot checkable as stated
Hormozi: Acquired founders average 13x return on retained equity
“I just ran our stats this last weekend. Our average founder return on equity. So post deal, how much more is their slice worth? Like every PE buyer says, listen, and you could make more on the second bite, right? So everyone's like the same pitch, right? So ou…”
Alex HormoziAug 15, 2024▶ 45:32I Lost Everything Twice… Then Made $26M In 18 Months
PredictionNot checkable as stated
Alex Hormozi: Simple 60-second iPhone narrative ads work well on Meta
“Advertising works. It's not like meta ads don't work, right? It's like you just needed to get the process down. But if you just do a very simple narrative ad with your iPhone demonstrating the product and the problem that it solves and keep it under 60 seconds…”
Alex HormoziAug 8, 2025▶ 8:335 Live Callers Get Brutal Startup Advice from Hormozi & Shaan
Insight
Alex Hormozi: Best TikTok monetization strategy is driving traffic to Instagram DMs
“The people I've seen who monetize best off TikTok, their CTA on TikTok is DM me on Instagram. And then they work the DMs on Instagram. For whatever reason, IG just converts way better to monetize than TikTok does.”
Alex HormoziAug 8, 2025▶ 37:405 Live Callers Get Brutal Startup Advice from Hormozi & Shaan
“I had a new hole in my model, which is that I was selling and other people were delivering. And then they would tell the customers to refund and then sign up with them for half the price after we'd leave.”
Alex HormoziAug 15, 2024▶ 9:39I Lost Everything Twice… Then Made $26M In 18 Months
AssertionNot checkable as stated
Hormozi: Gym Launch hit $26M revenue and $16M EBITDA in year two
“So we ended up with like 6.8 million top line. And I think we did three million in profit. And then the full next calendar year, we did twenty-six million and sixteen million in EBITDA.”
Alex HormoziAug 15, 2024▶ 17:18I Lost Everything Twice… Then Made $26M In 18 Months
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