Puri: Exclusive communities degrade at scale due to noise and lost exclusivity
Shaan Puri · MFM #160: How to Build a Paid Community Making $20M a Year · Mar 12, 2021 · at 11:30
Sean Puri analyzes why intimate paid communities and masterminds suffer retention loss as member count expands.
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“The scale gets worse for two reasons. One is exclusivity. So if the reason to be in this group was that it's exclusive, the more people in the less exclusive it is, or, If the value is that, oh, I really like this conversation. This conversation was really, really nice. But now you get a noisy room of a thousand people. Well, now it's just too noisy. I can't keep up with this. I don't know who these people are. Some of these people are saying stupid things. I'm out of here. Right? So that's the two reasons that the scale scalability hurts.”
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