Sean Puri: Startups Avoid Founder Letters Because Products Lack Conviction
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Sean Puri analyzes pre-launch marketing strategies and discusses why 37signals' founder letter approach is rarely copied across the tech industry.
“I think more people should be using this tactic, and the reason why I think they don't, to be honest, is because there is no reason to be building their product. There is no intrinsic why. There is no strong point of view that would get people behind it. Their product is either derivative or sort of mediocre, or it's just trend following, and so if they tried to write the letter, there wouldn't be much to say. It's not the writing that's the hard part. It's the having a point of view that resonates with people that's the hard part.”
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