Insight certainty 4/5 debate potential 2/5

Puri: Trust-based review models rely on fear-driven consumer verification

Shaan Puri · How to Make Millions With a Modern Day Infomercial | My First Million #221 · Sep 23, 2021 · at 13:27

Hosts Sean Puri and Sam Parr discuss what verticals could successfully apply the Examine.com trust and verification business model.

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“So that's one really good thing about supplements and medicine is that there's like a fear component to it, right? Like I don't want to actually like Die or get side effects from this thing or have a, you know, sort of a big problem occur because of the potential benefits of something. Whereas with skincare, I think, yeah, you might break out or you might just want to know which one's better, but it doesn't have that fear component where people are going to look it up and say, before I buy this, I've really got to check.”

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