Puri: Subscription businesses profit from customer forgetfulness and zero usage
Shaan Puri · How Vending Machines are Generating Millions & The Next Big Social App | My First Million #187 · May 28, 2021 · at 35:30
Sean Puri and Sam Parr discuss applying a recurring subscription model to vending machines in apartment buildings.
“Easily, you know, most of, I think this is the ugly side of most subscription businesses is that people don't use the subscription. They just don't remember. They don't cancel. They're either too lazy or they forgot. And you sit here thinking you have all these happy customers and in reality, go look at your usage numbers. How happy are they if they haven't used you in a, you know, year and a half and you're just charging their card. And so that's the truth about subscription businesses. Why people love them is because the people said it and forget it.”
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