Puri: E-commerce brands leveraging TikTok affiliate flywheels are outperforming right now
Shaan Puri · 3 Things You Need To Outperform 99% Of Entrepreneurs · Jun 21, 2024 · at 43:54
Shaan Puri explains which e-commerce and direct-to-consumer businesses are winning in the current retail landscape.
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“I think right now the retailers that are taking advantage of TikTok, the TikTok flywheel, are cleaning up. And what I mean by that is there is a very specific moment of time right now where You can create content on TikTok, either yourself as a brand or even better. You use an army of affiliates and UUC creators and whether it's with TikTok shops or people just hear about the brand so much on TikTok, they go Google search it and they find your Amazon or they find your DTC shop. That flywheel, I'm invested in a couple of companies that are doing this. That flywheel is pretty unreal right now.”
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