Puri: Platform poaching attacks fail without targeting overlapping creator sub-clusters
Shaan Puri · From making $6/week selling worms to making $110M+ · Apr 15, 2025 · at 36:53
Sean Puri reflects on Microsoft attempting to poach top streamers from Twitch, explaining the network bonding mechanics required to trigger a user tipping point.
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“Strategically, if one of those other companies had figured out which network of streamers to go after, not the ranked list, Because they would take Ninja, who's a Fortnite streamer, but they wouldn't take the other Fortnite streamers. They would take this other guy who plays this other style of content. And their fans didn't overlap. So it was very ineffective. Whereas if they had gone and been like, all right, these 15 streamers are all part of, they're all core in a network. Of a cluster. A cluster. If, and they may not look like they're the biggest, but there's a, that would have created the tipping point, but they didn't have the data or the know-how.”
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