Twitch

“When we got acquired, we had talked to five other companies while we got acquired. And for each of them, they're laying out their map, you know, how, what's their strategy, how they're going to win, how we fit into that strategy, you know, where they're strong…”

“And Twitch, Twitch actually was paying him every month just to keep maintaining OBS, because it was like cheaper to just pay Jim, I don't know, X thousands of dollars a month than to like have 20 engineers try to recreate this thing.”

“I find creators really interesting because they're kind of an analogy to founders where, you know, I don't want to go work at a fan company. I mean, you know, I made it through Twitch, but it was not, it's not the right environment for me, right? Like it's not…”

“So I've done a couple things since joining Twitch that I think allowed me to, I just like didn't do the rat race. And instead I made, I did, I just put a little effort into these like four or five other things that nobody else in the company does. And because …”

“The amount of time an employee is going to carve out to just do optional education is so low that I just think that most of the things that live in the what's it called? The learning manager or whatever, like the LMS learning management system inside companies…”

“90% of your profits come from things that started out different, and so my theory on that is the way to succeed is to realize that a startup isn't a company at all, and that it's the insights and the founders, and you're, you make fun of your ability to predic…”

“Hey, I left my job at Twitch, by the way, I, as of today, officially am no longer and no longer employed. I'm a free, free man.”

“And that seems to be flipping where, where either new platforms are going to come out where the creators own it, or the value is going to accrue off platform in a bigger way than it did originally when it was like, I think the value accrued like 99, one 99% to…”

“One of the most dangerous things for a company is achieving your mission because you have to reinvent your mission. You have to reinvent yourself and think bigger.”

“If you look at the stats, I think that Either you or me or one of us shared something where they asked, like, fifteen-year-olds what they want to do when they grow up, and, like, 20 or 30%, like a shocking large number, said they wanted to be a YouTube creator…”

“When I was at Twitch, we looked at some of the data and about the usage data and somebody was pointing out like, oh yeah, like X percent. I can't say the exact percent, but like a significant percent of the viewing time is when it's not the tab that's in the f…”

“Have I sold, yeah, I sold a small amount, maybe 15%.”

“If I remember correctly, it was definitely over twenty million. It might be over fifty million in sales that they were doing just off of Kind of this one real niche channel.”

“What's the name of a fast-growing company that does billions of dollars and serves creators all around the world? It's bigger than Twitch. They provide private photos and videos to their fans. If you subscribe, you might be considered only their fan. That's ri…”

“I think at the end we ended up with three offers. We had a Facebook offer. We had the Twitch offer and we had a not papered, but like only because we turned it down early, but he was interested, the, a discord offer.”

“Twitch actually isn't that great for growth, unless you have other platforms already. I would save Twitch for last if you're even contemplating it, because it has no discovery system that makes any sense. It's all just recommended, and what gets recommended? P…”

“I think I was the first one to bring it inside my room and I really popularized that one.”

“I really want to do animal content on my Twitch stream and, you know, I'm hoping to move towards that soon to kind of away from like so much of the e-girl like side, like I'm still going to be an e-girl, I guess, to people who want to brand it as that, but lik…”

“I like to gravitate towards the ones that I can also use for publicity stunts and on Twitch.”

“Pretty much two days out of the week are like 12 hour photoshoot days across all my different types of content. And then the rest of the time I'll just stream on Twitch.”

“The hot tub meta was probably huge. That was probably doubled my growth at least.”

“Or maybe it's like a child actor thing. And like in 15 years, all the like famous Twitch streamers are going to be like, you know, I'll screw it up. It's like, they were fine at the time when it was all good. It's like later when things get weird.”

“When really we're, if we're not taking away views from gamers, certainly not. If anything, we're taking away views from Pornhub, but that's about it.”

“Really. They just ban people and they don't tell you why. So you don't know what to change. They'll just suspend you.”

“I don't think they're very reliable at creating successful businesses. Most content creators don't make successful businesses, right? So if you just look empirically at the numbers, you're just like, okay, of the two million Twitch streamers and of the ten mil…”

“The difference of talent quality between we interviewed with we talked to YouTube, we talked to Twitch, where we ended up going to Facebook, to discord, to a bunch of other players. And Facebook was so much more, so much better, so much more impressive.”

“You can come in and you can say one of three things. You can be like, Hey, I'm doing this. FYI. You know, here's my decision. FYI. Here's my, the second one is here's my, here's what I think we should do. Do I have your approval? Right? Maybe it's very risky. …”

“I think that the marketing lesson about how these guys market themselves is like one of the best, like, marketing hacks that created a multi-billion dollar outcome was this one realization that, hey, let's pay these influencers and celebrities to specifically …”

“But there's no way that works, because streaming doesn't make that much money.”

“We had to use Amazon's people to do international expansion, like Twitch, even as a multi-billion dollar company, didn't have like that expertise in house.”

“Twitch being owned by Amazon had its version of this called T team. And so I got put on T team and so, you know, T team is like whatever, 15 of the top people in the company.”

“There's, if you want to become a more clear communicator, use the what, why, so what framework. Emmett from Twitch taught me this. So basically it's what happened or what's going to happen. So, you know, if it's past looking, what happened? If it's forward loo…”

“This actually is also inside of a company. You need to put a price tag on your projects that you simply will not work on projects that can't move the needle for the action for the company. Cause if not, why am I here? What is the point? And if you carry yourse…”

“He actually slacked me one time. He was like, Hey, I was out of the blue. He basically slacked me that exact same thing. He was like I wish we were gonna, I wish we'd be able to keep you forever. I don't think that's gonna happen. You know, if you ever do deci…”

“Basically when I when we got bought by Twitch, I had a bunch of cash come in and I was like, you know what? I'm moving. I put, I was like, I'm gonna, I tweeted out, I'm putting 25% of my net worth into Bitcoin.”

“So when we were going through the acquisition process, Facebook, it was gonna go, we were gonna sell to Facebook, not, not not Twitch. They had the higher offer, the better offer”

“Emmett would always challenge the assumptions of why we're doing it, how much it's going to cost, why it has to take that long, et cetera. And if your logic was not bulletproof, if you were not already maxed out in your thinking of what was possible, You are g…”

“When every time somebody did the growth analysis, it's like all the things that caused growth were outs or exogenous factors. It was not some feature we created that drove growth necessarily. It was the popularity of a specific game or it was a new device gets…”

“His job fundamentally was like putting out fires and, you know, all problems roll up basically. And like, it's the worst problem. Shit rolls uphill. Yeah, shit rolls uphill. Exactly. It's the worst problems that rolled up past your executive team because they …”

“You always know in the first two weeks, if someone's gonna be great, great people are great right off the bat. They show you greatness in the first two or three weeks. I've never seen, or, you know, rarely ever will you ever see somebody who turns out to be gr…”

“Okay, so we know we don't, because people come on for an hour, they do a show, the epic content is not on long enough for people to show up and intersect with it. How come Twitch wins? And then it turned out that, oh, people play games for eight to 10 hours.”

“Strategically, if one of those other companies had figured out which network of streamers to go after, not the ranked list, Because they would take Ninja, who's a Fortnite streamer, but they wouldn't take the other Fortnite streamers. They would take this othe…”

“We built the largest high school Fortnite league in the country. And then we got acquired by Twitch, and then that was the kind of the big win.”