Paying Twitch streamers to gamble live drove Stake's multi-billion-dollar scale
Shaan Puri · Wait, My Intern Became a 21-Year-Old Millionaire?? (#510) · Oct 20, 2023 · at 1:01:32
Shaan Puri reflects on how crypto casinos like Stake bypassed traditional advertising bans by bankrolling high-stakes Twitch streams with top creators and celebrities.
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“I think that the marketing lesson about how these guys market themselves is like one of the best, like, marketing hacks that created a multi-billion dollar outcome was this one realization that, hey, let's pay these influencers and celebrities to specifically do live streaming on Twitch, which is not the main marketing channel for 99% of other brands, and let's give them money to gamble so that people can watch the sort of thrill of victory and the agony of defeat live in real time, and that is the best marketing for our product.”
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