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Howie Liu

Co-Founder & CEO, Airtable · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@howietl ↗LinkedIn ↗airtable.com ↗

Howie Liu is the co-founder and CEO of Airtable, a cloud-based low-code database and collaboration platform. Prior to Airtable, he co-founded the CRM startup Etacts, which was acquired by Salesforce in 2010.

12statements → 7claims → 1claims resolved → 3.42/5average certainty → 2.25/5average debate potential → ≈4.5/5argument clarity, estimated → 8said about them ↓

1 supported 0 partly supported 0 contradicted 6 not checkable as stated how the 7 claims stand · each chip opens the sources

6 predictions · 1 assertion · 2 opinions · 3 disclosures · every statement was checked. The predictions and assertion are the 7 claims: statements the public record can support or contradict. 1 is resolved, and 6 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Howie argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Liu: Asia live shopping drives tens to hundreds of billions in GMV
“I mean, there, there's like probably tens of billions, not a hundred billion dollar plus GMV in commerce dollars that are getting transacted through live shopping.”
Howie Liu Jul 11, 2025 ▶ 0:51 Brainstorming $10M AI Business Ideas w/ the Airtable Founder

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Howie Liu on measured tape to publish a rate. This says nothing about how they speak.

Everything Howie Liu said on My First Million that made the record, most notable first. Filter by type, assessment or year in the ledger →

Opinion
Liu: Everyone should run their lab diagnostics through AI like ChatGPT
“I mean, I think, like, today, it's already better to, I mean, everybody should be taking all of their, you know, personal, like health diagnostics, you get a blood test or whatever, and, like, running that through ChatGPT, like, upload it, Asko three, like, He…”
Howie Liu Jul 11, 2025 ▶ 17:22 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Prediction Not checkable as stated
Liu: AI coding agents create up to a $300 billion TAM
“I mean, today you might have, like, call it, thirty million developers. That's the number that Stripe always quotes. Maybe that actually will expand to like 50 to a hundred million developers. ... And then on top of that, like it would be perfectly rational fo…”
Howie Liu Jul 11, 2025 ▶ 33:24 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Prediction Not checkable as stated
Liu: Agentic AI builders will replace legacy business software within years
“Every single business Should be creating apps this way and probably replacing is, you know over the next few years, like old legacy software with this.”
Howie Liu Jul 11, 2025 ▶ 36:33 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Opinion
Liu: AI chat support is already better than distracted human agents
“I think for chat, like, you're chatting with somebody, like, it's already better in, in many cases, right? Because, like, you know, those chat experiences are horrible with humans, because, like, the human is probably doing, like, 20 different parallel chats, …”
Howie Liu Jul 11, 2025 ▶ 23:07 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Prediction Not checkable as stated
Liu: AI voice models will feel genuinely human within two years
“It's still not there yet, because it doesn't feel right. I mean, if you just talk to it, like, it doesn't feel like a human, but I think that will be a frontier that we just, we pass or across in the next year or two.”
Howie Liu Jul 11, 2025 ▶ 24:09 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Prediction Not checkable as stated
Liu: AI consumer experiences will become more addictive than social media
“In some cases, I think you can create like hyper engaging consumer engagement consumer experiences that Like, actually could be even more addictive than you know, social media is today, right?”
Howie Liu Jul 11, 2025 ▶ 38:57 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Assertion Supported
Liu: Asia live shopping drives tens to hundreds of billions in GMV
“I mean, there, there's like probably tens of billions, not a hundred billion dollar plus GMV in commerce dollars that are getting transacted through live shopping.”
Howie Liu Jul 11, 2025 ▶ 0:51 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Prediction Not checkable as stated
Liu: AI-driven personalized news will spawn the next BuzzFeed or Hustle
“Like, I think that's a, there's going to be a very large business to be created there, right? Like Buzzfeed, you know, hustle, et cetera. Like, you know, all of these were like high growth businesses in that era. Of news. And I think now there's going to be a …”
Howie Liu Jul 11, 2025 ▶ 9:26 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Disclosure
Liu invested in Cursor after an intro from Benchmark's Peter Fenton
“I did and actually I was introduced to them by Peter Fenton from Benchmark”
Howie Liu Jul 11, 2025 ▶ 32:37 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Prediction Not checkable as stated
Liu: The next AI wave will be led by consumer psychology artists
“I think we're going to see more and more people who are actually more artists than technologists and think about like the artistry of like, what is consumer psychology and behavior look like when you have this new paintbrush, which is like AI powered experienc…”
Howie Liu Jul 11, 2025 ▶ 38:43 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Disclosure
Liu is an angel investor in AI video startup HeyGen
“I am an investor in Heyjen.”
Howie Liu Jul 11, 2025 ▶ 2:31 Brainstorming $10M AI Business Ideas w/ the Airtable Founder
Disclosure
Liu: Airtable auto-generates HeyGen avatar videos directly from database rows
“We actually have a setup internally where we can now generate an avatar video powered by HeyGen automatically from content in a row of Airtable.”
Howie Liu Jul 11, 2025 ▶ 3:59 Brainstorming $10M AI Business Ideas w/ the Airtable Founder

The other half of the tape: Howie Liu's own voice is left out of every number here. Other people bring the name up 8 times in 1 episode on My First Million. every mention, with the transcript →

Who brings them up most Sam Parr 8

Every mention by year

tap a year for its mentions
0041812021episodesmentions
0112021episodes it came up in
0040.5812021episodesmentions per episode
2021 8 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Brainstorming $10M AI Business Ideas w/ the Airtable Founder Jul 11, 2025 28m
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