Puri: E-commerce lacks compounding flywheels as customer acquisition gets more expensive
Shaan Puri · How Virtual Horses are Making Millions & A Potential 9-Figure Company | My First Million #181 · May 13, 2021 · at 25:53
Sean Puri contrasts platform network effects with direct-to-consumer e-commerce businesses on My First Million.
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“E-commerce doesn't ever get this law of increasing returns. I don't think so at least, or it's minimal at best, which is that, you know, if you're at one million dollars in e-commerce sales, getting to two million you know, you're gonna have to do more work. You don't get less work over time. So You have to keep manufacturing the product. Whatever you did last year, you know, doesn't really behoove you. It doesn't really benefit your growth. You keep having to spend money on advertising and marketing. It doesn't get cheaper over time. It gets more expensive, the bigger you try to scale it.”
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