Shaan Puri: Real creativity comes from putting yourself in a tight box
Shaan Puri · I Failed 12 Times Before Making My First Million (Here's Every Failure) · Nov 19, 2025 · at 8:10
Shaan Puri reflects on launching an e-commerce dropshipping project in 48 hours to avoid over-planning, sharing lessons on entrepreneurial constraints.
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“I think the real lesson out of this one was basically creativity loves constraints. The power of setting a time box constraint. If we had said this will be our next big business, we would have, again, spent six months planning. It was when we said, come hell or high water, we're doing it for real. We're going to get revenue in 48 hours. All our ideas then had to, like, fit in that box, and so there's this lie in creativity, which is you're going to think outside the box. No, no, no. What the pros do is you put yourself in a tight box and then watch how you MacGyver your way out.”
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