Viral stunts trap creators in dangerous, addiction-like escalation cycles.
Shaan Puri · 3 Stories of Crazy Geniuses: Fenn’s Treasure, Michael Saylor’s Infinite Money Glitch + more · Dec 5, 2024 · at 10:00
Shaan Puri, co-host of My First Million, analyzes the psychological feedback loop and diminishing returns behind viral cash giveaways and publicity stunts.
“I think one of the problems is, like, you get that initial hit of, like, excitement and attention, and everyone loves it, and then it's gonna fade away, and then you're gonna keep hiding the cash, but you're not gonna get that same hit, so you're gonna have to, it's like an addict, you have to do more in order to get, so then you're like you know, it'd be a shame if somebody got hurt finding it, but that would make for a whole nother news cycle around this, and then you sort of, you just keep escalating the prizes and the danger involved.”
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