Splunk

company on 16 shows · 37 statements across 21 episodes · said 189 times in 66 episodes since 2013

the MAD Podcast 41 the Official SaaStr Podcast 35 the Neon Show 32 Top Founders 28 20VC 23 the a16z Podcast 9 Latent Space 5 A Product Market Fit Show 4 Big Technology 4 No Priors 2 In Depth 1 the Pitch 1 BG2 Pod 1 Invest Like the Best 1 Sourcery 1 All-In 1

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the MAD Podcast 41the Official SaaStr Podcast 35the Neon Show 32Top Founders 2820VC 23the a16z Podcast 9Latent Space 5A Product Market Fit Show 48 more shows

2026 37 mentions in 10 episodes 4 per episode
2025 12 mentions in 8 episodes 2 per episode
2024 32 mentions in 7 episodes 5 per episode
2023 10 mentions in 6 episodes 2 per episode
2021 11 mentions in 5 episodes 2 per episode
2020 14 mentions in 4 episodes 4 per episode
2019 22 mentions in 7 episodes 3 per episode
2018 17 mentions in 5 episodes 3 per episode
2017 14 mentions in 6 episodes 2 per episode
2016 2 mentions in 2 episodes 1 per episode
2014 8 mentions in 2 episodes 4 per episode
2013 10 mentions in 4 episodes 3 per episode

every mention on every show, scene by scene, with the transcript →

37 statements about Splunk, every show

BIG TECHNOLOGY Assertion Supported
Saint-Marc: Four core Internet of Agents technologies are live today
“Observability, the connectivity, the identity, and the discovery of agents. All of these technologies are usable today and out there.”
Guillaume de Saint-Marc Apr 13, 2026 ▶ 29:55 How AI Agent Swarms Might Be AI's Next Leap — With Guillaume de Saint-Marc
NEON SHOW Insight
Jindal: Never leave a winning startup over a bad manager
“Never leave a company you believe in for like, you know, these kinds of reasons, you know, you have to stick it out because things change really fast. And one thing doesn't change is like, you know, the trajectory of the company, like if you are an interest co…”
Manish Jindal Apr 2, 2026 ▶ 9:21 Why "Boring" Infrastructure is the Best Path to a $60B Company | Manish Jindal, Cloudflare & Arize
NEON SHOW Assertion Supported
Sidana: SignalFx sold for $1B and founder chose Engineering Capital again
“SignalFX was acquired for one billion by Splunk. He then started Trastero. He gave me the honor of being the first investor in Trastero after I was the first investor in SignalFX.”
Ashmeet Sidana Mar 26, 2026 ▶ 24:32 Why Rule-Breaking Is the Only Rule in Venture Capital | Ashmeet Sidana, Engineering Capital
NEON SHOW Opinion
Ghosh: IT Teams Will Ditch Datadog and Splunk for Cheaper Alternatives
“There are two pieces of software that people always complain about from the IT side, and the op, and the IT ops side, and the data ops side, site ops side, SRE side, but they still pay, but they will absolutely switch if something cheaper comes. One is called …”
Bhaskar Ghosh Nov 21, 2025 ▶ 51:27 How AI Will Disrupt India’s IT Services Industry And Its 1.5M Engineers/Year | Bhaskar Ghosh, 8VC
NEON SHOW Prediction Not checkable as stated
Ghosh: LLMs Will Disrupt Massive Observability and Security Markets
“So, in the observability area of the site observability. Similarly, for security observability, I think there is a massive area SIEM. I would say these are backward facing categories which are massive TAM which will be impacted by LLMs and by using Gen AI.”
Bhaskar Ghosh Nov 21, 2025 ▶ 1:01:23 How AI Will Disrupt India’s IT Services Industry And Its 1.5M Engineers/Year | Bhaskar Ghosh, 8VC
a16z Assertion Not checkable as stated
Ulevitch: Enterprise software equivalents like Splunk do not exist for the grid
“There is no Splunk for the electrical grid. There's no Palo Alto networks for the electrical grid yet. Like there's a whole bunch of things that mirror the IT and OT landscape, whether it's around cyber, And monitoring and logging and analytics. You know, ther…”
David Ulevitch Jul 16, 2025 ▶ 38:45 America's Energy Problem: We Need A New Grid
SAASTR Insight
Holm: Value metrics are much harder to change later than pricing numbers
“The numbers you can play with, the metrics, things like that are really hard to change after the fact. So being clear around how you want to capture value and having it a fair value exchange, meaning the customer agrees that is also the way to capture value an…”
Karsten Holm Dec 3, 2024 ▶ 8:46 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
SAASTR Assertion Not checkable as stated
Bundling add-ons increased Splunk's user adoption and average selling price
“And so we're running some interesting pilots there that ultimately showed two things. A user adoption was much, much higher because people felt like they can experiment without any real risk and commitment. Number one. And number two is the ASP for the platfor…”
Karsten Holm Dec 3, 2024 ▶ 21:22 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
SAASTR Insight
Holm: Enterprise software is inelastic, so vendors must set high initial prices
“In enterprise sales or enterprise software, it's not super elastic. That's the bottom line. Splunk may be one of the more elastic enterprise products than others, but you're not going to wake up one more, one day and say, oh, let's buy a bunch of Oracle today.…”
Karsten Holm Dec 3, 2024 ▶ 22:51 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
SAASTR Insight
Holm: Pricing model shifts create friction that must be offset by volume
“Every single time it's a trade off, right? Because whatever you change to, it has no linear correlation to the old model. So there are always going to be some winners and losers in this. The winner's going to take their wins. They're not going to give you the …”
Karsten Holm Dec 3, 2024 ▶ 27:53 How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk
LATENT SPACE Assertion Not checkable as stated
Goyal: Observability Giants Built Custom Databases Because Packaged DBs Ignored Variant Types
“My conclusion is that this is a very real problem for a very small number of companies, and that is why Datadog, Splunk, Honeycomb, et cetera, built their own database technology, which is, in some ways, it's sad because all of the technology is a remix of pie…”
Ankur Goyal Oct 11, 2024 ▶ 1:47:01 Production AI Engineering starts with Evals
BG2 Assertion Contradicted
Gurley: Gary Steele cut Splunk's stock participation from 87% to 15%
“Gary, you know, crushed it at Proofpoint and a huge value creator, and he said, you know, in a very short window, he went, he said he took stock participation from 87% to 15.”
Bill Gurley Mar 21, 2024 ▶ 50:51 Ep5. Stock Comp, AI Cold War, Valuations for LLM | BG2 with Bill Gurley, Brad Gerstner, & Bob Mylod · Bg2 Pod
SAASTR Insight
Blond: Doubling sales pipeline is far easier than doubling conversion rates
“The lowest hanging fruit to influence growth is generating more pipeline. The idea that if you are able, if you think about Splunk at this point is a much more mature business, but for many earlier stage startups, if you just do the math on this, if you're abl…”
Sam Blond Jan 31, 2024 ▶ 6:55 What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
SAASTR Disclosure
Splunk CRO: Sales sources over 65% of pipeline, marketing about 14%
“The source, the majority of it is coming from the sales organization. Over 65% of it. Marketing is present about 14% and channel is the balance.”
Christian Smith Jan 31, 2024 ▶ 9:41 What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
SAASTR Insight
Smith: Doubling down on low-quality pipeline generation is the worst shortfall response
“The worst answer, by the way, is to double down on the activities that are creating bad pipeline. That's usually what people do. They go to create pipeline. They just jam everybody. We need pipeline. SDRs, BDRs, RSMs, get out there and create pipeline, marketi…”
Christian Smith Jan 31, 2024 ▶ 13:53 What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
SAASTR Insight
Smith: Product-generated pipeline is the most under-invested demand channel
“I think the most under invested area is product generated pipeline. And what I specifically mean by that is once a customer is in your product, even as a trial, but certainly as an existing customer, your product experience has a unique opportunity To put new …”
Christian Smith Jan 31, 2024 ▶ 17:16 What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
SAASTR Disclosure
Smith: Splunk first created in-product pipeline last year
“And we're just getting to that at Splunk to be blunt. Like we just had our first one last year and I've been driving for it.”
Christian Smith Jan 31, 2024 ▶ 18:01 What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
SAASTR Assertion Partly supported
Splunk CRO: ARR grew from $600M to $4.5B in seven years
“Back when I joined, we were about a six hundred million dollar company. We're four and a half billion right now in ARR.”
Christian Smith Jan 31, 2024 ▶ 21:35 What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
SAASTR Assertion Not checkable as stated
Splunk's largest customer accounts spend $20M to $30M annually
“A big company back seven years ago was spending a couple of million with us. Today, they're spending 20, thirty million a year with us.”
Christian Smith Jan 31, 2024 ▶ 21:43 What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
SAASTR Assertion Supported
Splunk CRO: 80% of new bookings come from existing install base
“80% of our new bookings comes from the install base.”
Christian Smith Jan 31, 2024 ▶ 28:01 What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk
TOP FOUNDERS Assertion Not checkable as stated
Payne: 30 top security firms use Code42, including CrowdStrike and Cisco
“There's probably 30 security companies using code 42 today, and they're the big names in this space. It's people like CrowdStrike, and Okta, and Ping, and RapidSeb, and Splunk, and Cisco, and so it's, we have really, really good customers.”
Joe Payne Nov 1, 2023 ▶ 14:00 He hit $120m in ARR Then Sold $70m Unit for $250m, Today His Secrurity SaaS is Cash Rich... whats next?
Payne: Big tech firms like Cisco and Oracle cannot execute stolen ideas
“I think sometimes entrepreneurs are worried that if they talk to a big company, if they talk to, you know, a Splunk or a Cisco or Oracle or somebody like that, that they're going to steal their ideas. And in my experience, those companies have trouble executin…”
Joe Payne Nov 1, 2023 ▶ 24:53 He hit $120m in ARR Then Sold $70m Unit for $250m, Today His Secrurity SaaS is Cash Rich... whats next?
TOP FOUNDERS Assertion Not checkable as stated
Vlachogiannis: BugSense Delivered a 17x Return to Investors Upon Acquisition
“We sold it for a 17 X. The public company that acquired us never disclosed the actual money, but the whole team made some pretty good.”
John Vlachogiannis Dec 15, 2020 ▶ 2:26 AgentRisk Has $27m in AUM, Better Version of Family Office?
BugSense scaled to 40,000 customers with zero dedicated sales reps
“We don't have an official sales team, and the previous company never had a sales team either, and we had 40,000 customers in the company that got acquired, so I strongly believe in small teams, very efficient, with a huge SaaS presence.”
John Vlachogiannis Dec 15, 2020 ▶ 10:42 AgentRisk Has $27m in AUM, Better Version of Family Office?
TOP FOUNDERS Assertion Not checkable as stated
Vlachogiannis: BugSense had $14M to $16M run rate at acquisition
“We hadn't, we were closing to that. I think we were close to like, I don't know, 1416.”
John Vlachogiannis Dec 15, 2020 ▶ 13:04 AgentRisk Has $27m in AUM, Better Version of Family Office?
TOP FOUNDERS Disclosure
Splunk offered seven-figure salaries to BugSense founders post-acquisition
“We knew that the salaries that we're going to get were huge. We're like seven digits. We're going to be able to be directors in a huge public company.”
John Vlachogiannis Dec 15, 2020 ▶ 13:36 AgentRisk Has $27m in AUM, Better Version of Family Office?
NEON SHOW Assertion Supported
Sidana: Splunk Acquired Cloud Monitoring Startup SignalFx for Over $1 Billion
“And that is the problem that SignalFX solved, and then of course, Phil Liu and Karthik, who were the founders of SignalFX, built a wonderful business on the back of that, that that Splunk was happy to acquire for over a billion dollars.”
Ashmeet Sidana Aug 16, 2020 ▶ 7:59 Ashmeet Sidana, Engineering Capital on Technical insights and building a fund for Engineers
SAASTR Assertion Not checkable as stated
Tejada: Traditional Enterprise Sales Failed For PagerDuty's Developer-First Audience
“If we tried to bring in kind of the Oracle, Splunk, elephant hunting motion, it didn't work for the way our users who tended to be developers wanted to engage with our product, and so we really had to build our own model, and it was a lot of experiments.”
Jennifer Tejada Apr 6, 2020 ▶ 16:34 Founder Confidential: The Top Things No One Really Tells You About Scaling
20VC Assertion Supported
Splunk reached a $20B valuation despite early VC doubts about market size
“If you look at a company like Splunk, which is a dominant player in the data space, That was a venture-backed company. That was a company that went public that a lot of people had written off due to questions around market size, and the executive team there is…”
Arif Jan Mohamed Oct 21, 2019 ▶ 14:54 20VC: Lightspeed's Arif Janmohamed on Why Market Risk Is The Most Dangerous Risk To Underwrite As A VC, How To Determine When to Stretch vs Not on Price Today & The $TRN of Market Cap Up For Grabs Today In Enterprise
MAD Assertion Not checkable as stated
Sherman: Expensive Splunk bills are one of Timber's most common customer complaints
“One of the most common complaints that we hear is how expensive people's Splunk bills are. Can't tell you how many times I've heard that.”
Zach Sherman Dec 5, 2018 ▶ 10:48 A New Kind of Logging System // Zach Sherman & Ben Johnson, Timber (FirstMark's Data Driven NYC)
SAASTR Assertion Contradicted
Lemkin: David Hornik's First Investment at August Capital Was Splunk
“David Hortick from August capital. His first investment was Splunk.”
Jason Lemkin Jun 6, 2018 ▶ 2:48 SaaStr Live with Jason Lemkin: Europa Edition!
MAD Opinion
Muglia: The underlying engine behind Splunk needs a refresh
“The engine underneath Splunk needs a refresh.”
Bob Muglia Apr 9, 2018 ▶ 29:46 Fireside Chat with Bob Muglia, CEO at Snowflake (FirstMark's Data Driven)
MAD Assertion Not checkable as stated
Muglia: Snowflake customers combine Fluent and Snowflake to replace Splunk
“I mean, some of our customers are taking a combination of, for example, Fluent together with Snowflake and using that as an alternative to other technologies like Splunk.”
Bob Muglia Apr 9, 2018 ▶ 30:27 Fireside Chat with Bob Muglia, CEO at Snowflake (FirstMark's Data Driven)
20VC Disclosure
Hornik: August Capital investments Ebates, Zulily, and Splunk were multi-billion-dollar exits
“Valuable investments that, that we have made in, you know, the Ebates or Zulily or Splunk were all multi-billion dollar outcomes.”
David Hornik Jan 18, 2015 ▶ 11:58 20 VC 004: David Hornik on the Magic of Stanford and Startups
MAD Assertion Not checkable as stated
Splunk and Tableau were the only public big data stocks before Hortonworks
“Prior to Hortonworks IPO, you could go buy some Splunk, or you could buy Tableau, and there was really nothing else that was big data.”
Mike Olson Dec 18, 2014 ▶ 34:10 Mike Olson, Cloudera // The Cloudera Story (Hosted by FirstMark Capital)
MAD Opinion
Sumo Logic is 'taking down Splunk hard'
“So, you know, we have one competitor out there. I'll name them. They're called Splunk. So if you're familiar with Splunk, we're taking them down, and we're taking them down hard, and they know it.”
Vance Loiselle Sep 22, 2014 ▶ 15:33 Vance Loiselle, Sumo Logic // Data Driven #29 // Sep 2014 (Hosted by FirstMark Capital)
MAD Disclosure
Splunk never mentioned 'big data' during its pitch to Battery Ventures
“So we were late investors in Splunk. Splunk was a great company. At no point during Splunk's pitch did they ever talk to us about big data.”
Mike Dauber Dec 5, 2013 ▶ 14:37 Mike Dauber, Battery Ventures // Data Driven NYC 19 // October 2013 (interviewed by Matt Turck)

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