Bundling add-ons increased Splunk's user adoption and average selling price
Karsten Holm · How to Leverage Pricing and Packaging to Drive Revenue with Miro, Loom, OpenAI, and Splunk · Dec 3, 2024 · at 21:22
Karsten Holm, VP of Pricing and Monetization at Splunk, discusses the experimental results of shifting Splunk from separate add-on SKUs to bundled packaging.
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“And so we're running some interesting pilots there that ultimately showed two things. A user adoption was much, much higher because people felt like they can experiment without any real risk and commitment. Number one. And number two is the ASP for the platform actually went up. So in those deals where we sold the bundle, Or position the bundle. We were actually able to write that to realize a higher average sales price for the underlying platform.”
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