NBC

company on 32 shows · 35 statements across 25 episodes · said 336 times in 173 episodes since 2010

How I Built This 69 All-In 50 Top Founders 38 Acquired 35 Big Technology 27 the Startup Ideas Podcast 18 TBPN 14 20VC 13 Capital Allocators 12 Founders 11 Another Podcast 7 Lenny's Podcast 6 the a16z Podcast 6 the Knowledge Project 4 My First Million 4 Mixergy 3 the Neon Show 3 Sourcery 3 Startup Acquisition Stories 2 Innovators & Investors 2 the MAD Podcast 2 Startups For the Rest of Us 1 We Live to Build 1 BigDeal 1 Latent Space 1 the Paul Morris Podcast 1 the Official SaaStr Podcast 1 Invest Like the Best 1 More or Less Masters of Scale WTF is with Nikhil Kamath Catalyst

Mentions by year, every show

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00215430201020122014201620182020202220242026episodesmentions per episode

How I Built This 69All-In 50Top Founders 38Acquired 35Big Technology 27the Startup Ideas Podcast 18TBPN 1420VC 1320 more shows

2026 47 mentions in 20 episodes 2 per episode
2025 22 mentions in 21 episodes 1 per episode
2024 69 mentions in 29 episodes 2 per episode
2023 17 mentions in 16 episodes 1 per episode
2022 49 mentions in 27 episodes 2 per episode
2021 23 mentions in 15 episodes 2 per episode
2020 19 mentions in 11 episodes 2 per episode
2019 13 mentions in 8 episodes 2 per episode
2018 31 mentions in 8 episodes 4 per episode
2017 34 mentions in 10 episodes 3 per episode
2016 7 mentions in 5 episodes 1 per episode
2014 1 mention in 1 episode
2013 1 mention in 1 episode
2010 3 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

35 statements about NBC, every show

NEON SHOW Assertion Supported
Subramanian: Amagi powers live broadcast infrastructure for NBC's Super Bowl and Olympics
“Today I'm proud to say that in the last five, six years, we run a Superbowl for them. We ran the Olympics for them with all the window picks. So we've become the backbone of this company in terms of all their live and linear play out systems today, for example…”
Baskar Subramanian Jun 26, 2026 ▶ 14:34 How 3 Friends From Coimbatore Run Olympics and Super Bowl | The Untold Amagi Story
NEON SHOW Assertion Not checkable as stated
Subramanian: NBC signed a $17M contract when Amagi had under $10M revenue
“I remember the day they said, Hey, we cannot sign the order because we want to know your financials. And I was scared because we were like, we were, I think we were less than ten million dollars and the deal was a seventeen million dollar deal at that one time…”
Baskar Subramanian Jun 26, 2026 ▶ 37:54 How 3 Friends From Coimbatore Run Olympics and Super Bowl | The Untold Amagi Story
ACQUIRED Assertion Supported
Disney traded sportscaster Al Michaels to NBC for Oswald the Rabbit
“Al Michaels, the Monday Night Football commentator, like a sports team trade, to NBC in exchange for the IP rights to Oswald the Rabbit.”
David Rosenthal Jun 23, 2026 ▶ 39:51 The Walt Disney Company: The most successful enterprise for monetizing human nostalgia (Audio) · Acquired
DraftKings returns to Super Bowl advertising after two-year hiatus
“We haven't done a Superbowl ad in two years now. So this will be our This will be a nice one to come back to. I'm really excited. We have a partnership with NBC, so it's a big part of that.”
Jason Robins Feb 13, 2026 ▶ 4:42 CEO Jason Robins on DraftKings’ next big bets | Masters of Scale
ACQUIRED Assertion Partly supported
Rosenthal: AFL signed a 5-year, $37.5M broadcast deal with NBC in 1964
“The AFL and NBC announced that they've just signed a new five year, 37.5 million dollar deal.”
David Rosenthal Jan 27, 2026 ▶ 1:32:48 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
ACQUIRED Assertion Partly supported
CBS and NBC each paid $1M to broadcast and $1M to promote Super Bowl I
“They each end up paying one million dollars for the rights to both broadcast it. So this game now is going to be broadcast to the nation on both CBS and NBC, and in addition to them each spending a million dollars for the rights to this one game, they also bot…”
David Rosenthal Jan 27, 2026 ▶ 1:58:17 The NFL: How small-town teams became America's most valuable sports empire (Audio) · Acquired
ALL-IN Assertion Not checkable as stated
Calacanis: NBC spent $500k on an unreleased tech pilot with Chamath and Bannister
“So I had been approached and did a pilot for NBC called The accelerator and they spent like a half million dollars on this and you guys came on and it came out great.”
Jason Calacanis Jan 11, 2025 ▶ 8:22 LA's Wildfire Disaster, Zuck Flips on Free Speech, Why Trump Wants Greenland
ALL-IN Assertion Not checkable as stated
Calacanis: Media bias is driven by self-censorship rather than direct network orders
“You're not going to have somebody at NBC or CNN or Fox come down and tell Tucker Carlson or Rachel Maddow or Anderson Cooper. Hey, you can't cover the story, but there is a bunch of self censorship that occurs.”
Jason Calacanis Nov 16, 2024 ▶ 34:18 Trump's market impact: Bitcoin, M&A, IPOs + transition picks; Polymarket CEO raided by FBI
Britt Morin: Peacock's Paris Olympics coverage is genuinely innovative
“It's the first time I've seen a streaming service like Peacock do something that's innovative, and I was surprised.”
Brit Morin Aug 2, 2024 ▶ 57:57 #58: The Death of Friends · More or Less Podcast
BIG TECHNOLOGY Assertion Partly supported
NBC built 20 million unique viewing sessions for Peacock NFL stream
“Every one session watching that NFL game is a unique session. So NBC has to build out twenty million unique viewing sessions as opposed to broadcasting a single signal that everyone on the other side has to watch at the same, same time and in the same way.”
Keith Zubchevich May 20, 2024 ▶ 3:27 Inside the Tech Powering Your Streaming Obsession — With Conviva CEO Keith Zubchevich
BIG TECHNOLOGY Assertion Not checkable as stated
Transient incidents impact streaming consumers seven times more than full outages
“They're looking for the little things that outages don't cause that are actually seven times more impactful to a consumer experience. Outages happening once, For every one issue caused by an outage, there's seven times the incidents, what I call them, because …”
Keith Zubchevich May 20, 2024 ▶ 19:52 Inside the Tech Powering Your Streaming Obsession — With Conviva CEO Keith Zubchevich
Morin: Streaming destroyed broadcast television's multi-month Olympic storytelling model
“NBC and these, the big platforms had this like static audience that they could tell the story of the athletes to in the lead up to the Olympics. So they could like build the story of an athlete for the many months leading up to it. And that's just gone now wit…”
Dave Morin Feb 16, 2024 ▶ 15:32 #34: 7 Trillion Reasons Why · More or Less Podcast
20VC Assertion Supported
Pittman: Tom Brokaw started his media career as a radio DJ
“Tom Brokaw, one of the great newscasters on NBC, See started in Yankton, South Dakota as a, as an on-air disc jockey.”
Bob Pittman Dec 9, 2022 ▶ 1:18 Bob Pittman: How I Went from Creator of MTV to CEO of iHeartMedia | 20VC #958 · 20VC with Harry Stebbings
20VC Insight
Bob Pittman: Core Consumer Behavior Remains Unchanged Across New Media Platforms
“I'm not sure the consumer behavior has changed much. It expresses itself differently when they're watching this screen than they're watching NBC, but at the heart of it, it's still the same desires.”
Bob Pittman Dec 9, 2022 ▶ 59:59 Bob Pittman: How I Went from Creator of MTV to CEO of iHeartMedia | 20VC #958 · 20VC with Harry Stebbings
Wheelhouse writes balance-sheet checks to buy early-stage access to founders
“We'll write checks off the balance sheet for early stage stuff to get relationships with the founders to learn more about spaces because we can offer the founders access to NBC host or Bloomberg's top bureau chiefs or stuff like that. We'll always get a little…”
Brent Montgomery Aug 8, 2022 ▶ 29:15 Brent Montgomery – The Disney Flywheel at Wheelhouse (Capital Allocators, EP.265)
HOW I BUILT THIS Assertion Not publicly verifiable
Lorne Michaels threatened to quit if NBC didn't give Fallon Late Night
“NBC didn't want me for late night because the movies didn't work and I wasn't hot, you know. And so, they wanted other people, and they were gonna give it to someone else, and then I remember Lorne just stepping in, kind of, and saying, look, I know, he's like…”
Jimmy Fallon Jun 27, 2022 ▶ 43:13 The Tonight Show & Electric Hot Dog: Jimmy Fallon
HOW I BUILT THIS Assertion Contradicted
Fallon's Late Night generated almost $200 million for NBC in year one
“In your, I think in your first year on late night, you brought in like, Almost two hundred million dollars in revenue for NBC.”
Guy Raz Jun 27, 2022 ▶ 50:02 The Tonight Show & Electric Hot Dog: Jimmy Fallon
Fallon plans to host The Tonight Show indefinitely
“I just think, I feel like I could do this for the rest of my life. As long as NBC and the audience would, will have me, I will.”
Jimmy Fallon Jun 27, 2022 ▶ 1:06:12 The Tonight Show & Electric Hot Dog: Jimmy Fallon
Ohno: NBC should have hired creators over investing in Snapchat
“And I thought it was like, well, why would they just give the money to a public company versus going directly to the creators themselves? The top, top 50 creators in the world, right? Speak different languages and saying, we're going to give you all access rig…”
Apolo Ohno Dec 10, 2021 ▶ 29:44 Buying the X Games with Olympic Icon Apolo Ohno | Where It Happens
MASTERS OF SCALE Assertion Not publicly verifiable
Branson: Virgin got Super Bowl airtime by flattering NBC cameramen on airship
“We had our airship company filming the Super Bowl for NBC, but they made it very clear that Super Bowl advertising is the most expensive in the world, and that they couldn't put their cameras up onto the Fly Virgin Atlantic logo on the side of the balloon. So …”
Sir Richard Branson Jun 24, 2021 ▶ 22:36 Sir Richard Branson: The secret to big leaps
a16z Prediction Not checkable as stated
Evans: Streaming fragmentation will force consumers to manage dozens of apps
“Disney's going to have its own thing, and NBC's going to have its own thing, and you're going to end up with like 45 apps on your device, and that also seems very unstable.”
Benedict Evans Feb 26, 2019 ▶ 14:20 a16z Podcast | Pulse Check on Consumer Tech Trends 2019, CES and Beyond
HOW I BUILT THIS Assertion Not publicly verifiable
NBC paid $210,000 per half-hour Chipmunks episode in 1983
“Back in those days, it was like 210,000 dollars for a half hour of shows.”
Ross Bagdasarian Jr. Dec 24, 2018 ▶ 24:42 The Chipmunks: Ross Bagdasarian Jr. & Janice Karman (2017)
HOW I BUILT THIS Assertion Supported
The 1980s Chipmunks cartoon captured a 40% TV audience share
“Back in those days, Guy, we were getting like, 40% of the audience was watching.”
Ross Bagdasarian Jr. Dec 24, 2018 ▶ 31:03 The Chipmunks: Ross Bagdasarian Jr. & Janice Karman (2017)
TOP FOUNDERS Assertion Not checkable as stated
NBC and The Economist paid Rosen's agency over $1M for DevOps
“So we helped rebuild Economist and projects for the NBC where you know, they pay upwards of a million dollars just on the DevOps infrastructure.”
Zach Rosen Sep 26, 2018 ▶ 5:03 1159 SF Company w/ $50m Raised "Of course we're burning cash!"
Becoming a Today Show regular established Brown's national prominence
“I was on the Today Show for about 12 years, 15 years, and honestly, being a beauty expert on the Today Show, probably put me on the map.”
Bobbi Brown Sep 17, 2018 ▶ 30:46 Bobbi Brown Cosmetics: Bobbi Brown
TOP FOUNDERS Assertion Supported
LiveWorld raised $130 million across private rounds and a 1999 IPO
“And then we raised a series of funding, funding rounds of up to about sixty million dollars and went public in 1999 for another 60 something million, so about a hundred and thirty million, including a few million of what's called NBC Peacock money.”
Peter Friedman Jan 15, 2018 ▶ 8:36 905 Went Public, $650m Market Cap, Crashed, Now $10m ARR But Only $1.8m Market Cap, Why?
TOP FOUNDERS Disclosure
Prusz: WPP bids through Rubicon Project for Wall Street Journal, Spotify, and eBay
“So you have WPP, which is the world's largest agency holding company bidding on behalf of thousands of advertisers. They'll bid through our platform on publishers such as Wall Street Journal, eBay, Spotify, NBC even the most premium brands in the business.”
Joe Prusz Dec 23, 2017 ▶ 3:04 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
TOP FOUNDERS Assertion Partly supported
Kargman: Kargo is NBC's only independent mobile upfront partner
“We're the only partner that I think that, that they don't have sort of control over. That's in there up front. We're actually built in as the mobile portal in there up front.”
Harry Kargman Sep 30, 2017 ▶ 14:30 798: Mobile Ad Tech Passes $100m in Revenues
HOW I BUILT THIS Assertion Partly supported
The 1980 album 'Chipmunk Punk' sold over one million copies overnight
“As it turns out, it sold over a million albums overnight, and then the people at CBS and NBC and ABC, they, well, you know, all of a sudden they wanted to have lunch.”
Janice Karman Sep 18, 2017 ▶ 15:54 The Chipmunks: Ross Bagdasarian Jr. & Janice Karman
HOW I BUILT THIS Assertion Not publicly verifiable
NBC paid $210,000 per half-hour episode for the 1980s Chipmunks series
“Back in those days, it was like 210,000 dollars for a half hour of shows.”
Ross Bagdasarian Jr. Sep 18, 2017 ▶ 23:30 The Chipmunks: Ross Bagdasarian Jr. & Janice Karman
HOW I BUILT THIS Assertion Supported
The 1980s Chipmunks animated series captured approximately 40% of television audiences
“Back in those days, Guy, we were getting like 40% of the audience was watching.”
Ross Bagdasarian Jr. Sep 18, 2017 ▶ 29:54 The Chipmunks: Ross Bagdasarian Jr. & Janice Karman
HOW I BUILT THIS Assertion Supported
NBC received zero revenue share from the $25 million Chipmunks syndication deal
“No, not at, NBC didn't get a piece at all.”
Ross Bagdasarian Jr. Sep 18, 2017 ▶ 32:35 The Chipmunks: Ross Bagdasarian Jr. & Janice Karman
Sports media broadcast rights generate essentially 100 percent incremental profit margins
“Let's take the seven billion dollars of media rights for NFL. That's all a hundred percent incremental margins that there's no cost of that, right? The ESPN signs a check, CBS or NBC signed a check and that's it. There's no cost to it. So the scalability of th…”
Chatri Sityodtong Aug 21, 2017 ▶ 37:06 Chatri Sityodtong – Warrior Spirit (Capital Allocators, EP.22)
Emrich: Major media firms lack audience scale for hyper-targeted brand ads
“Even the largest media companies like a CBS or NBC or Disney or firms like that, they don't have enough of the exact people that that brand advertiser wants to see or hit. And so they need to go off of their owned and operated properties.”
Rob Emrich Jun 3, 2017 ▶ 12:48 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich
20VC Prediction Not checkable as stated
Digital media companies have the opportunity to build the next NBC
“Essentially, we are the ones who have all the opportunity in the world to build the next NBC, to build the next Scripts. And, you know, those are multi-billion dollar businesses.”
Brit Morin Sep 30, 2016 ▶ 10:26 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co

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