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Brit Morin

Managing Partner, Offline Ventures · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderinvestorauthorhost@brit ↗LinkedIn ↗brit.co/│Brit ↗Wikipedia ↗

Brit Morin founded Brit + Co, a digital media and lifestyle brand for women, and later co-founded venture capital firm Offline Ventures. She is the author of Homemakers, serves on the board of Life360, and co-hosts the tech podcast More or Less.

12statements → 7claims → 3claims resolved → 33%fully supported → 4/5average certainty → 1.75/5average debate potential → ≈4.5/5argument clarity, estimated → 5said about them ↓

1 supported 1 partly supported 1 contradicted 4 not checkable as stated how the 7 claims stand · each chip opens the sources

4 predictions · 3 assertions · 1 opinion · 3 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 3 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Brit argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Brit + Co reaches over 80 million people per month
“We now reach over eighty million people a month across our site and our key social platforms.”
Brit Morin Sep 30, 2016 ▶ 6:07 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co

Their most notable contradicted claim

Prediction Didn’t hold up
Brit + Co plans to expand into OTT or linear television content
“I think television is definitely in the future at some point, and that could mean OTT or real television, linear television.”
Brit Morin Sep 30, 2016 ▶ 29:00 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
none yet certainty 3
50% certainty 4
50% certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. We have 4,578 words of Brit Morin, and that is not enough to publish a rate. This says nothing about how they speak.

How the interview went all their pushback → series average →

Across 1 rated episode:

host pushback ▾ 3/10
pushed back at the host 2/10
setup questions received 55%

Everything Brit Morin said on 20VC that made the record, most notable first. Filter by type, assessment or year in the ledger →

Prediction Not checkable as stated
Brit Morin aims to build Brit & Co into the next Disney
“For Brit & Co., you know, my vision is to, you know, be the next Disney. I want to build a global brand that is around for, you know, over a hundred years, that has experiences combined into it, that has products and merchandising, and that has content.”
Brit Morin Sep 30, 2016 ▶ 13:48 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Prediction Not checkable as stated
Digital media quality will always lag behind print journalism
“I think there's always going to be some disparity between the quality you'll find in print versus the quality you'll find digital.”
Brit Morin Sep 30, 2016 ▶ 19:09 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Insight
Millennial women lack domestic skills due to digital upbringing and working mothers
“This is the first generation of women who have grown up largely with digital tools at their disposal, but not with a lot of education around domestic skills. We didn't take home at classes for the most part. Our moms were the first generation of working moms. …”
Brit Morin Sep 30, 2016 ▶ 5:33 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Prediction Not checkable as stated
Digital media companies have the opportunity to build the next NBC
“Essentially, we are the ones who have all the opportunity in the world to build the next NBC, to build the next Scripts. And, you know, those are multi-billion dollar businesses.”
Brit Morin Sep 30, 2016 ▶ 10:26 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Insight
New media startups should launch with a niche community before expanding
“I think if you are starting a media company today, you should absolutely consider starting with a niche community and then, you know, maybe consider building on top from there if you want.”
Brit Morin Sep 30, 2016 ▶ 14:54 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Insight
Evergreen content allows digital publishers to produce less total content at scale
“If you think about it at scale, you actually have to produce less content in your libraries. Since you have so much evergreen that will retrend and recycle year over year.”
Brit Morin Sep 30, 2016 ▶ 17:15 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Opinion
Vox is one of few media brands producing high-quality video at scale
“And then I'm a big fan of Vox. I specifically love their video content. I feel like it's really informative and really short and to the point. And they are one of few media brands right now who are continuing to create high quality content at scale. They aren'…”
Brit Morin Sep 30, 2016 ▶ 25:46 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Assertion Supported
Brit + Co reaches over 80 million people per month
“We now reach over eighty million people a month across our site and our key social platforms.”
Brit Morin Sep 30, 2016 ▶ 6:07 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Assertion Not checkable as stated
Brit & Co. achieved nearly 3x year-over-year audience growth
“The past two or three years has been very steady. Almost, almost three X growth. Year over year, which is still tremendous growth.”
Brit Morin Sep 30, 2016 ▶ 6:53 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Disclosure
Brit & Co. generates revenue through media, online education, and e-commerce
“We have three major revenue streams, the media side of the business, which is funded by advertising and The online education side of the business, which users actually pay us for content in the form of online classes, and then the merchandising or e-commerce s…”
Brit Morin Sep 30, 2016 ▶ 11:55 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Assertion Partly supported
Online search interest for Halloween content begins trending in July
“Halloween content starts Trending in July. Like that's when people start searching for it.”
Brit Morin Sep 30, 2016 ▶ 16:41 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co
Prediction Didn’t hold up
Brit + Co plans to expand into OTT or linear television content
“I think television is definitely in the future at some point, and that could mean OTT or real television, linear television.”
Brit Morin Sep 30, 2016 ▶ 29:00 20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Founder & CEO @ Brit + Co

The other half of the tape: Brit Morin's own voice is left out of every number here. Other people bring the name up 5 times in 2 episodes on 20VC. every mention, with the transcript →

Who brings them up most Dave Morin 3Harry Stebbings 2

Every mention by year

tap a year for its mentions
0031522016episodesmentions
0122016episodes it came up in
001.312.522016episodesmentions per episode
2016 5 mentions in 2 episodes 3 per episode

Appearances (1)

EpisodeDateSpeaking time
20VC: Why The Evolution of Digital Media Presents A Multi $Bn Opportunity with Brit Morin, Sep 30, 2016 23m
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