The Ledger
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Brit Morin aims to build Brit & Co into the next Disney
“For Brit & Co., you know, my vision is to, you know, be the next Disney. I want to build a global brand that is around for, you know, over a hundred years, that has experiences combined into it, that has products and merchandising, and that has content.”
Digital media quality will always lag behind print journalism
“I think there's always going to be some disparity between the quality you'll find in print versus the quality you'll find digital.”
Millennial women lack domestic skills due to digital upbringing and working mothers
“This is the first generation of women who have grown up largely with digital tools at their disposal, but not with a lot of education around domestic skills. We didn't take home at classes for the most part. Our moms were the first generation of working moms. …”
Digital media companies have the opportunity to build the next NBC
“Essentially, we are the ones who have all the opportunity in the world to build the next NBC, to build the next Scripts. And, you know, those are multi-billion dollar businesses.”
New media startups should launch with a niche community before expanding
“I think if you are starting a media company today, you should absolutely consider starting with a niche community and then, you know, maybe consider building on top from there if you want.”
Evergreen content allows digital publishers to produce less total content at scale
“If you think about it at scale, you actually have to produce less content in your libraries. Since you have so much evergreen that will retrend and recycle year over year.”
Vox is one of few media brands producing high-quality video at scale
“And then I'm a big fan of Vox. I specifically love their video content. I feel like it's really informative and really short and to the point. And they are one of few media brands right now who are continuing to create high quality content at scale. They aren'…”
Brit + Co reaches over 80 million people per month
“We now reach over eighty million people a month across our site and our key social platforms.”
Brit & Co. achieved nearly 3x year-over-year audience growth
“The past two or three years has been very steady. Almost, almost three X growth. Year over year, which is still tremendous growth.”
Brit & Co. generates revenue through media, online education, and e-commerce
“We have three major revenue streams, the media side of the business, which is funded by advertising and The online education side of the business, which users actually pay us for content in the form of online classes, and then the merchandising or e-commerce s…”