Rob Emrich

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

8statements → 4claims → 2claims resolved → 4/5average certainty → 1.62/5average debate potential → 1said about them ↓

1 supported 1 partly supported 0 contradicted 2 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 insights · 2 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 2 are resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Rob argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Emrich: Over 90% of commerce remains offline without good attribution tools

“More than 90% of all commerce still takes place offline, and there's not really a good way to do attribution for offline.”

Rob Emrich Jun 3, 2017 ▶ 3:02 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Rob Emrich on measured tape to publish a rate. This says nothing about how they speak.

What they said8 What others said1 Episodes1

Everything Rob Emrich said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Emrich: Qualcomm invested over $100M developing Gimbal beacon technology

“Qualcomm, you know, I believe that they had invested around over a hundred million dollars in this technology of basically ultra low battery consumption for a mobile SDK, and also the hardware and the firmware that runs off of these beacons.”

Rob Emrich Jun 3, 2017 ▶ 5:35 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

Disclosure

Mobile Majority acquires Qualcomm spinout Gimbal

“We actually just bought a company that was spun out of Qualcomm called Gimble.”

Rob Emrich Jun 3, 2017 ▶ 1:26 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

Assertion Supported

Emrich: Over 90% of commerce remains offline without good attribution tools

“More than 90% of all commerce still takes place offline, and there's not really a good way to do attribution for offline.”

Rob Emrich Jun 3, 2017 ▶ 3:02 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

Assertion Partly supported

Emrich: Beacons achieve location precision down to one centimeter

“When we're working with GPS to understand the location of the device, it can be accurate, 10 meters, 15 meters, something like that. With a beacon, it can get down to a centimeter, right?”

Rob Emrich Jun 3, 2017 ▶ 6:07 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

Insight

Emrich: Big tech companies lack the hustle to commercialize IP

“Many times they'll have a piece of IP, like, you know, something that they built that they know has a commercial application, but it's not necessarily in the DNA of a big company to make to commercialize it well. They don't have that hustle.”

Rob Emrich Jun 3, 2017 ▶ 7:48 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

Insight

Emrich: Major media firms lack audience scale for hyper-targeted brand ads

“Even the largest media companies like a CBS or NBC or Disney or firms like that, they don't have enough of the exact people that that brand advertiser wants to see or hit. And so they need to go off of their owned and operated properties.”

Rob Emrich Jun 3, 2017 ▶ 12:48 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

Disclosure

Emrich: US Postal Service uses Mobile Majority for mobile ad targeting

“US Postal Service uses our product when somebody submits a direct mail campaign. We're able to target individual people.”

Rob Emrich Jun 3, 2017 ▶ 11:34 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

Assertion Not checkable as stated

Emrich: The Mobile Majority has served over 10,000 advertisers

“So we've had now over 10,000 end advertisers, whether they've been whether we have sold to them directly or whether one of our partners have sold to them”

Rob Emrich Jun 3, 2017 ▶ 15:09 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich

The other half of the tape: Rob Emrich's own voice is left out of every number here. Other people bring the name up 1 time in 1 episode on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 1

Every mention by year

mentionsepisodesper episode tap a year for its mentions

2017 1 mention in 1 episode

678: Creative who needs work? Try Zooppa with $8m Raised and $4m+ In Creative Projects in 2016 with CEO Alessandro Biggi Jun 2, 2017 · 1 mention · from 0:31
every mention in 2017, scene by scene →

Appearances (1)

Episode	Date	Speaking time
679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution	Jun 3, 2017	11m