Emrich: Qualcomm invested over $100M developing Gimbal beacon technology
Rob Emrich · 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich · Jun 3, 2017 · at 5:35
Rob Emrich, CEO of The Mobile Majority / Gimbal, describes the engineering investments made by Qualcomm into Bluetooth beacon technology prior to the spinout.
0:00 / 0:19exact quote · 19.7s
720p mp4 · rendered on demand · StarZero watermark
“Qualcomm, you know, I believe that they had invested around over a hundred million dollars in this technology of basically ultra low battery consumption for a mobile SDK, and also the hardware and the firmware that runs off of these beacons.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Rob Emrich
Mobile Majority acquires Qualcomm spinout Gimbal
“We actually just bought a company that was spun out of Qualcomm called Gimble.”
Emrich: Over 90% of commerce remains offline without good attribution tools
“More than 90% of all commerce still takes place offline, and there's not really a good way to do attribution for offline.”
Emrich: Beacons achieve location precision down to one centimeter
“When we're working with GPS to understand the location of the device, it can be accurate, 10 meters, 15 meters, something like that. With a beacon, it can get down to a centimeter, right?”
Emrich: Big tech companies lack the hustle to commercialize IP
“Many times they'll have a piece of IP, like, you know, something that they built that they know has a commercial application, but it's not necessarily in the DNA of a big company to make to commercialize it well. They don't have that hustle.”
Emrich: Major media firms lack audience scale for hyper-targeted brand ads
“Even the largest media companies like a CBS or NBC or Disney or firms like that, they don't have enough of the exact people that that brand advertiser wants to see or hit. And so they need to go off of their owned and operated properties.”