Emrich: US Postal Service uses Mobile Majority for mobile ad targeting
Rob Emrich · 679: Mobile Majority $25M raised, Acquires Qualcomm's Gimbal To Lead Mobile Ad Attribution Using Beacons w/ CEO Rob Emrich · Jun 3, 2017 · at 11:34
Rob Emrich, founder and CEO of The Mobile Majority, explains how enterprise clients use the company's identity matching technology.
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“US Postal Service uses our product when somebody submits a direct mail campaign. We're able to target individual people.”
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More from Rob Emrich
Emrich: Qualcomm invested over $100M developing Gimbal beacon technology
“Qualcomm, you know, I believe that they had invested around over a hundred million dollars in this technology of basically ultra low battery consumption for a mobile SDK, and also the hardware and the firmware that runs off of these beacons.”
Mobile Majority acquires Qualcomm spinout Gimbal
“We actually just bought a company that was spun out of Qualcomm called Gimble.”
Emrich: Over 90% of commerce remains offline without good attribution tools
“More than 90% of all commerce still takes place offline, and there's not really a good way to do attribution for offline.”
Emrich: Beacons achieve location precision down to one centimeter
“When we're working with GPS to understand the location of the device, it can be accurate, 10 meters, 15 meters, something like that. With a beacon, it can get down to a centimeter, right?”
Emrich: Big tech companies lack the hustle to commercialize IP
“Many times they'll have a piece of IP, like, you know, something that they built that they know has a commercial application, but it's not necessarily in the DNA of a big company to make to commercialize it well. They don't have that hustle.”
Emrich: Major media firms lack audience scale for hyper-targeted brand ads
“Even the largest media companies like a CBS or NBC or Disney or firms like that, they don't have enough of the exact people that that brand advertiser wants to see or hit. And so they need to go off of their owned and operated properties.”