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Joe Prusz

Co-Founder and CEO, Medialive · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

executivefounderoperator@JoePrusz ↗medialive.ai ↗

Joe Prusz spent more than a decade in executive leadership at Rubicon Project and its post-merger entity Magnite, serving as Chief Revenue Officer. After subsequently serving as CEO of Hoppr, he co-founded Medialive, an AI-driven workflow and collaboration platform for media buyers and publishers.

6statements → 3claims → 1claims resolved → 3.67/5average certainty → 1.17/5average debate potential → ≈4.5/5argument clarity, estimated →

1 supported 0 partly supported 0 contradicted 2 not checkable as stated how the 3 claims stand · each chip opens the sources

3 assertions · 2 disclosures · 1 what if · every statement was checked. The predictions and assertions are the 3 claims: statements the public record can support or contradict. 1 is resolved, and 2 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Joe argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Rubicon Project processed over $1B in ad spend in 2016
“So I think last year we did about a billion dollar over a billion dollars in ad spend.”
Joe Prusz Dec 23, 2017 ▶ 6:52 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Joe Prusz on measured tape to publish a rate. This says nothing about how they speak.

Everything Joe Prusz said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Prusz: Header bidding increased DSP bid processing costs up to 10x
“One of the problems of header bidding is that bidders, these DSPs, these demand side platforms, they now can see the same impression from us. They can now see it from other platforms, meaning they, their costs to actually Consume a bid request has doubled, tri…”
Joe Prusz Dec 23, 2017 ▶ 10:01 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Disclosure
Prusz: Rubicon Project takes a 20% to 25% cut on ad transactions
“Our total so as a publicly traded company we have listed out, you know, what our total rates are. So typically it's around 20 to 25% of the total transaction.”
Joe Prusz Dec 23, 2017 ▶ 4:37 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Assertion Supported
Rubicon Project processed over $1B in ad spend in 2016
“So I think last year we did about a billion dollar over a billion dollars in ad spend.”
Joe Prusz Dec 23, 2017 ▶ 6:52 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Assertion Not checkable as stated
Prusz: Rubicon has 200 revenue staff but under 15 new-business hunters
“Across the company we have about 200 in our revenue organization. But most of those people are really servicing existing business. The actual sales team whose job is to prospect and find new accounts on the publisher side globally is probably, you know, less t…”
Joe Prusz Dec 23, 2017 ▶ 7:26 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
What-if
Rubicon Project: In-House Build of nTOGGLE Would Have Taken 1-2 Years
“For us to build that, it would have taken us, you know, another one to two years and we would not have been able to do other things. And as a result, we made the decision that we were going to buy because we can accelerate it.”
Joe Prusz Dec 23, 2017 ▶ 15:22 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Disclosure
Prusz: WPP bids through Rubicon Project for Wall Street Journal, Spotify, and eBay
“So you have WPP, which is the world's largest agency holding company bidding on behalf of thousands of advertisers. They'll bid through our platform on publishers such as Wall Street Journal, eBay, Spotify, NBC even the most premium brands in the business.”
Joe Prusz Dec 23, 2017 ▶ 3:04 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space

Appearances (1)

EpisodeDateSpeaking time
882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space Dec 23, 2017 10m
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