Rubicon Project: In-House Build of nTOGGLE Would Have Taken 1-2 Years
Joe Prusz · 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space · Dec 23, 2017 · at 15:22
Joe Prusz, Global Head of Revenue at Rubicon Project, explains the build vs. buy rationale behind acquiring ad tech company nTOGGLE.
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“For us to build that, it would have taken us, you know, another one to two years and we would not have been able to do other things. And as a result, we made the decision that we were going to buy because we can accelerate it.”
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