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Rubicon Project

6 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Dec 23, 2017 by Joe Prusz · said 32 times in 3 episodes since 2017 · across every show →

Mentions by year

brought up most by Nathan Latka (29), Lauren Wilson (1), Joe Prusz (1), Chris Ingham Brooke (1)

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2018 2 mentions in 2 episodes 1 per episode
2017 30 mentions in 1 episode

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Everything said about Rubicon Project, oldest first

Dec 23, 2017 neutral
What-if
Rubicon Project: In-House Build of nTOGGLE Would Have Taken 1-2 Years
“For us to build that, it would have taken us, you know, another one to two years and we would not have been able to do other things. And as a result, we made the decision that we were going to buy because we can accelerate it.”
Joe Prusz Dec 23, 2017 ▶ 15:22 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Dec 23, 2017
Disclosure
Prusz: WPP bids through Rubicon Project for Wall Street Journal, Spotify, and eBay
“So you have WPP, which is the world's largest agency holding company bidding on behalf of thousands of advertisers. They'll bid through our platform on publishers such as Wall Street Journal, eBay, Spotify, NBC even the most premium brands in the business.”
Joe Prusz Dec 23, 2017 ▶ 3:04 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Dec 23, 2017
Assertion Supported
Rubicon Project processed over $1B in ad spend in 2016
“So I think last year we did about a billion dollar over a billion dollars in ad spend.”
Joe Prusz Dec 23, 2017 ▶ 6:52 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Dec 23, 2017
Assertion Not checkable as stated
Prusz: Rubicon has 200 revenue staff but under 15 new-business hunters
“Across the company we have about 200 in our revenue organization. But most of those people are really servicing existing business. The actual sales team whose job is to prospect and find new accounts on the publisher side globally is probably, you know, less t…”
Joe Prusz Dec 23, 2017 ▶ 7:26 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Dec 23, 2017
Disclosure
Prusz: Rubicon Project takes a 20% to 25% cut on ad transactions
“Our total so as a publicly traded company we have listed out, you know, what our total rates are. So typically it's around 20 to 25% of the total transaction.”
Joe Prusz Dec 23, 2017 ▶ 4:37 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space
Jun 20, 2018 neutral
Assertion Supported
Berry: Digital ad exchange take-rate fee margins are in low double digits
“In digital, you'll see slightly higher. They'll be in the low double digits.”
Eric Berry Jun 20, 2018 ▶ 7:14 1061 We serve 2b impressions a day including MSN homepage
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