Disclosure certainty 4/5 debate potential 1/5

Prusz: Rubicon Project takes a 20% to 25% cut on ad transactions

Joe Prusz · 882 AdTech: $250m on $1b Ad Spend as Rubicon Project Enters Header Bidding Space · Dec 23, 2017 · at 4:37

Joe Prusz, Global Head of Revenue at Rubicon Project, outlines the company's take rate and revenue share pricing model.

0:00 / 0:11exact quote · 11.2s
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“Our total so as a publicly traded company we have listed out, you know, what our total rates are. So typically it's around 20 to 25% of the total transaction.”

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Assertion Not checkable as stated
Prusz: Header bidding increased DSP bid processing costs up to 10x
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Assertion Supported
Rubicon Project processed over $1B in ad spend in 2016
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Assertion Not checkable as stated
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What-if
Rubicon Project: In-House Build of nTOGGLE Would Have Taken 1-2 Years
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Disclosure
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