The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Prusz: Header bidding increased DSP bid processing costs up to 10x
“One of the problems of header bidding is that bidders, these DSPs, these demand side platforms, they now can see the same impression from us. They can now see it from other platforms, meaning they, their costs to actually Consume a bid request has doubled, tri…”
Prusz: Rubicon Project takes a 20% to 25% cut on ad transactions
“Our total so as a publicly traded company we have listed out, you know, what our total rates are. So typically it's around 20 to 25% of the total transaction.”
Rubicon Project processed over $1B in ad spend in 2016
“So I think last year we did about a billion dollar over a billion dollars in ad spend.”
Prusz: Rubicon has 200 revenue staff but under 15 new-business hunters
“Across the company we have about 200 in our revenue organization. But most of those people are really servicing existing business. The actual sales team whose job is to prospect and find new accounts on the publisher side globally is probably, you know, less t…”
Rubicon Project: In-House Build of nTOGGLE Would Have Taken 1-2 Years
“For us to build that, it would have taken us, you know, another one to two years and we would not have been able to do other things. And as a result, we made the decision that we were going to buy because we can accelerate it.”
Prusz: WPP bids through Rubicon Project for Wall Street Journal, Spotify, and eBay
“So you have WPP, which is the world's largest agency holding company bidding on behalf of thousands of advertisers. They'll bid through our platform on publishers such as Wall Street Journal, eBay, Spotify, NBC even the most premium brands in the business.”