Mobile App

“Especially when it comes to mobile apps. AI-generated ad creatives are absolutely necessary. This is the AI-generated creatives is the only way to get people attention, because there is a strong novelty effect to that, and we pay a lot of attention to that.”

“I don't think the appy thing is the way the future's gonna look. I think the future's gonna be valuable services. That are provided to you, and you getting access to those services the way that you want when you need it, and paying money to the people who prov…”

“You know, the average App installs per user per month is zero.”

“For this, for now, you still need to have a Mac, and you need to have Xcode downloaded, but it can one-shot mobile apps, like full mobile apps.”

“So I believe that building an MCP server in 2026 is in a lot of ways building, like kind of building for mobile in 2010. There's just a lot of opportunities to show up in LLMs in these connections, plugins, or MCP servers.”

“Apps are the new info products, I think. So anything in health, wealth, relationships, productivity, self-improvement, these are all great spaces.”

“Apps got way easier to build, and apps got way easier to be discovered. There's a new way to get discovered as an app. So the playing field reopened in a way that the window was sort of closed you know, over the last, let's say, five years ago.”

“The apps that do the best are just sort of the simplest apps that you can explain so simply that, you know, just in a few words that you can, very important have one visually heavy element because that's going to be helpful when you're creating organic content…”

“Is find a group that, one, spends money. Two, has a repeating problem. Three, uses photos and videos as inputs. We've seen how important that is. Four, cares about accuracy. And five, had, has bad existing tools. If they check all five boxes, you might be sitt…”

“It's one of those things that it's a signal that this is a high quality app when the developers invested in a lock screen, home screen, or an Apple Watch widget.”

“In the natural end state, it is more unified for the exact reason you listed, which is people want a unified brand out there, and the brand's very important to them, and for some businesses it's more important than others, but eventually this is like, this bec…”

“There are people today that are building this type of scale mobile apps, millions of dollars a year of revenue that have very little experience, but know how to create products that are niche enough that resonate with people and that hit the right marketing ch…”

“You want to look at high frequency daily use case, not weekly. You know, if you're seeing weekly use cases or monthly use cases, kill it.”

“And then you basically have maximum, 60 seconds in onboarding. And it's important to create value first. When you look at some of the, you know, some of these apps that, you know, have a lot of virality to them, they basically have, you know, just a 60, you kn…”

“I'm actually seeing seven days to be a little more effective.”

“I actually think that clipping, 97% of it is, like, complete waste of money but some of them are seeing success around clipping.”

“The monthly MRR, you know, because they're software businesses and there's not much cost, your gross margin is going to be 80 to 90% before Apple takes their cut.”

“Every mobile app that you build should be approached from a marketing first standpoint, because as long as you can market your product, you will make money. And if your product is not marketable, you could have the best product in the world, but if no one know…”

“20% install to trial start, 30%, whatever it is, is stellar.”

“When mobile came out, the first mobile apps, or a lot of the first mobile apps, were basically just websites wrapped in a native app wrapper, but they didn't take advantage of any of the new technologies available on the mobile phone, like GPS, like multi-touc…”

“If you take all people who are learning languages on mobile apps, 90% of them are using Duolingo.”

“Chrome extensions or browser extensions generally have an insane retention characteristic that they completely solve for. All of the problems that people are having on mobile, of how do you not just get somebody to download your app, but to remember to use it …”

“The next wave of a hundred million dollar a year apps will start mobile first with AI baked in from day one.”

“Really smart strategy is to rebuild traditional products with AI as your unfair advantage. Hiding the complexity behind familiar interfaces. I was actually thinking about mobile apps when I wrote this. Basically, just look at proven apps that have no AI, Make …”

“The average app is used for less than six minutes a day.”

“If you're looking at the IR 500, which is a sampling of the top 500 retailers in the market, 60% of those retailers don't have a mobile app.”

“It kind of felt like everything was going to go towards apps. I mean, ultimately it didn't you know, apps became still a little bit more like specialized.”

“The mobile app to me is such a big gap in terms of the experience today, which I think is like understandable considering where we're at in like the product development cycle. But I think that's the next horizon is, hey, how different is the mobile experience …”

“The biggest misconception people have is that like, it's hard to get into. So like not a lot of people are doing mobile apps right now. It's untapped, but I honestly don't think you need any experience to build mobile apps”

“Marketing really is 95% of the success of a mobile app.”

“And TikTok is the best way to market any app.”

“In terms of capital efficiency, like, one of the secrets of mobile apps is people are willing to pay up front, and so, I mean, you have a payback of one month, so you don't need that much capital on the ad side.”

“I think the opportunity maybe has never been greater to build and monetize a mobile app quickly, make a few million dollars and retire if that's what you want to do.”

“So we have observed that it takes approximately 10 to 15 plus an iterations for a mobile app to come down in the market. And it takes approximately 30 to 45 days for an update to go down, to come down in the market.”

“Almost all of the big mobile apps were created between 2009 and 11.”

“And obviously stuff like mobile apps, desktop apps leads to much higher retention in products like ours.”

“We're taking this 200 million bucks and we had a lot of money in the bank to launch, you know you know, our next generation platform, which is all on a mobile app and literally takes you step by step Through each step of the process”

“And if someone is an unethical actor and they want to get your data, you know, whether it's like taking screenshots from a mobile app or sniffing network traffic to figure out what your, you know, your network API endpoints are for getting that data into the m…”

“In general, I strongly encourage entrepreneurs to build a website first when they're in the early stages of product development.”

“So if your company is building a normal website or a mobile app, you probably have mostly market risk, which is to say you have a new idea. It's not totally clear if people are going to want this thing that you're making, but you probably don't have much techn…”

“If you look at the top hundred mobile apps, And you look at what the top hundred websites were before the iPhone came out, it's not a very different list, right?”

“We've seen for some apps and this varies by app and by country and everything like that, it can take up to four weeks for us to get that 99th percentile of data collected.”

“This trend is so proliferate that we find on average a mobile app, if you download it, will use something like 17 third-party APIs”

“The time spent in mobile apps is now greater than all the time spent in On the web in the USA today.”

“Nobody's gonna download this when they get to the airport. You're in a rush. You're trying to park.”

“The median number of installs by a user in America on mobile per month of a new app is zero.”

“Especially when you're building mobile apps or watch apps, you can't look at them on the TV in the room and decide if it makes sense or not. You have to, you live with the feature for a few days before you realize that, you know, when I'm going out of the subw…”

“This is something that, that is very, honestly, very tough to fix once a product is out.”