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Jake Moore

Co-founder & CEO, Superwall · 1 appearance on the record.

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founderexecutiveengineer@jakemor ↗LinkedIn ↗jakemor.com ↗

Jake Mor is the founder and CEO of Superwall, a developer platform for configuring, testing, and optimizing mobile paywalls without app updates. He previously founded FitnessAI, an AI-driven workout application that achieved multi-million-dollar ARR prior to acquisition.

16statements → 8claims → 1claims resolved → 3.81/5average certainty → 1.56/5average debate potential →

1 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 8 claims stand · each chip opens the sources

1 prediction · 7 assertions · 1 opinion · 2 insights · 5 disclosures · every statement was checked. The prediction and assertions are the 8 claims: statements the public record can support or contradict. 1 is resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jake argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Superwall Operates with a Total Team Size of 12 Employees
“We're just 12 people.”
Jake Moore Jun 19, 2025 ▶ 8:02 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jake Moore on measured tape to publish a rate. This says nothing about how they speak.

Everything Jake Moore said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Moore: Apple's Merchant of Record Services Are Worth Around 15%
“Apple is a merchant of record. And Apple deals with, you know, you don't have to deal with chargebacks, you don't have to deal with disputes, you don't have to deal with taxes. You also don't have to deal with involuntary churn. Because I have news for you. If…”
Jake Moore Jun 19, 2025 ▶ 18:16 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Disclosure
Superwall Customers Are Passing App Review Using Stripe Billing
“Like, so we have, we now have customers that are using super wall to build with Stripe. And they're just getting through app review, like, it's fine.”
Jake Moore Jun 19, 2025 ▶ 19:52 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Prediction Not checkable as stated
Moore: Alternative Mobile Billing Will Create a Venture-Scale MoR Market
“I think that there are going to be tons of new merchant of records that are introduced to the market if the ruling is here to stay. And that's crazy because a huge, you know, it could mint a Completely new market overnight. That's like a venture scale.”
Jake Moore Jun 19, 2025 ▶ 18:45 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Not checkable as stated
Moore: Superwall's personalized pricing boosts revenue 20% to 30% overnight
“And it's just been massive for the companies that have tried it. We're talking about like companies in the you know, five to 10 in MRR range. Just seeing 20, 30% lifts in revenue overnight.”
Jake Moore Jun 19, 2025 ▶ 23:10 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Insight
Moore: A 10-20% paywall lift can turn ROAS profitable and double ad spend
“Just a little bit of efficiency could bring you from a .8 ROAS to a 1.2 ROAS, which lets you reinvest and possibly double your ad spend. So oftentimes only a 10, 20% lift can completely change your growth curve because all that gets reinvested into scaling.”
Jake Moore Jun 19, 2025 ▶ 2:30 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Disclosure
Superwall Almost Requires Every Employee to Build Their Own Mobile App
“Not only that, you know, we almost require, forget allow, we almost require every single person on the team to have a mobile app that they're trying to grow.”
Jake Moore Jun 19, 2025 ▶ 8:24 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Not checkable as stated
Moore: Superwall sees well over 100M monthly paywall views
“I think it's like, okay, monthly paywall views is well over a hundred million.”
Jake Moore Jun 19, 2025 ▶ 14:14 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Opinion
Moore: 20% to 30% install-to-trial conversion is stellar for mobile apps
“20% install to trial start, 30%, whatever it is, is stellar.”
Jake Moore Jun 19, 2025 ▶ 14:44 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Not checkable as stated
Moore: Superwall processes $25M to $50M in monthly revenue
“I would say that we're referring like maybe 25 to fifty million in revenue per month, like processing sort of.”
Jake Moore Jun 19, 2025 ▶ 15:40 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Disclosure
Superwall reaches approximately $3.6M in ARR
“Yeah, our revenue is like three point we're at like 3.6 in ARR.”
Jake Moore Jun 19, 2025 ▶ 16:47 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Not checkable as stated
Moore: Average Superwall customer pays $1,000 to $1,500 monthly
“Yeah, the average customer pays us around 1000 to 1500 dollars per month.”
Jake Moore Jun 19, 2025 ▶ 3:18 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Not checkable as stated
Moore: Median Superwall customer spend is $200 to $300 monthly
“But our median is more like two to 300. So we skew heavily upward.”
Jake Moore Jun 19, 2025 ▶ 3:25 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Supported
Superwall Operates with a Total Team Size of 12 Employees
“We're just 12 people.”
Jake Moore Jun 19, 2025 ▶ 8:02 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Assertion Not checkable as stated
Moore: Bootstrapped FitnessAI to $1M Revenue Before Selling at $4M ARR
“I bootstrapped it to a million in revenue. And then I raised some money, got into Y Combinator and sold it when I got to around four million in ARR.”
Jake Moore Jun 19, 2025 ▶ 11:33 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Disclosure
Moore: Superwall raised a $2M seed with an $800k rollover
“So we did a two million dollar seed and then we did oh, it was around 800 K that rolled over.”
Jake Moore Jun 19, 2025 ▶ 13:18 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year
Disclosure
Superwall has between 2,000 and 3,000 paid customers
“I think we're in like the two to 3000 range.”
Jake Moore Jun 19, 2025 ▶ 16:30 Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year

Appearances (1)

EpisodeDateSpeaking time
Mobile App King: 2 Lines of Code Make Him $3.6 Million Per Year Jun 19, 2025 13m
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