Lifetime Value
topic on 8 shows · 22 statements across 22 episodes
Innovators & Investors 
Startups For the Rest of Us 
Lenny's Podcast 
My First Million 
the Official SaaStr Podcast 
Top Founders 
the a16z Podcast 
20VC
22 statements about Lifetime Value, every show
Rampell: Most consumer fintech lifetime value comes from future mortgage transactions
“In most of like startup land, when we talk about LTV, we talk about lifetime value and the majority of lifetime value for a consumer Even an eighteen-year-old is going to happen probably 15 years later in the future when they buy a house.”
Wagstaff: Paid acquisition requires LTVs in the tens or hundreds of thousands
“Lifetime values got to be up there in the tens of hundreds of thousands to really spend that.”
Evans: Sentiero ignores CAC and LTV metrics for early-stage startups
“So we don't use a lot of metrics. You don't have a clearly defined customer acquisition cost or lifetime value yet just because of the age of the company. But we do look for is exactly one of the things that you described is we want to see customers voting wit…”
Blond: Brex Tied LTV and Churn Directly to First 30 Days
“Customer happiness, like NPS, lifetime value, the likelihood of churn. We were able to tie all of these things back to the experience that they had in the first 30 days that they were a customer.”
Campbell: Pricing add-ons boost customer lifetime value by 20% to 50%
“Add-ons they're the most underrated, underutilized aspect of all pricing, consumer B to B enterprise. They boost lifetime value by about 20 to 50%.”
Ruben Gamez: Customer lifetime value metrics ignore future upgrade opportunities
“Lifetime value is not static. So that changes. So it's a, just a snapshot. It's also an average, right? And it doesn't account for like upgrades and just a lot of opportunity there that you can have to move that, that number.”
An experiment's primary metric must causally predict customer lifetime value
“To me, the key here, the key word is lifetime value, which is you have to define the OEC such that it is causally predictive of the lifetime value of the user.”
Cilingir: Word-of-mouth acquired customers yield 16% to 25% higher lifetime value
“Customers acquired through word of mouth have a 16 to 25% higher lifetime value than non-referred customers, ladies and gentlemen.”
Lifetime value is a misnomer for early-stage companies lacking operating history
“These abstract concepts like lifetime value, which is difficult because like that's, you know, most businesses are relatively new that we work with. And so the idea of lifetime value is kind of a misnomer. Like they don't know what that is yet, but we have to …”
Hard sales quotas for CS incentivize short-term decisions that harm LTV
“And then they make decisions for the short term and it does not, not good outcome for lifetime value.”
Campbell: SaaS customers with add-ons have 20-50% higher lifetime value
“Lifetime value is typically about 20 to 50% higher for those customers with at least one add-on.”
Willey: Paying full commissions for flat account renewals breaks SaaS unit economics
“If they're not growing customer accounts, the economics, the customer acquisition costs, the lifetime value doesn't really stack up to pay the full commission on, on, on effectively just treading water.”
Gill: NetSuite's customer lifetime value doubled between 2012 and 2014
“Our lifetime value of a customer has improved, has slightly more than doubled in the last two years at NetSuite.”
Target Recruit reached $5M ARR without ever calculating customer lifetime value
“And I've, I'll be very honest. We don't, we have not calculated the metric called lifetime value of the customer.”
Balogh: Customer lifetime value is irrelevant in first two years of sales
“The LT, you know, lifetime value in the first two years of sales is to me irrelevant. So I don't look at it.”
LTV-to-CAC ratios are almost meaningless for evaluating SaaS companies.
“Yeah, I mean, like when you look at lifetime value and that kind of CAC ratio in a SaaS company, it's almost meaningless.”
Cayasso: Slidebean's LTV reached over $1,000 with reduced churn
“Our lifetime value, you know, lasts is actually around over a thousand dollars with our, you know, with our newcomers and our churn started reducing you know, that's new less, you know, with our recent, more recent progress in turn, but, you know, through most…”
Gardner: Unbounce average customer lifetime value is roughly $1,000
“It depends on the plan, but I think on average it's probably around a thousand dollars.”
Socedo estimates its customer lifetime value at approximately $20,000
“We look at lifetime value today is around 20 K.”