Opinion
Campbell: 10x better products are nearly impossible without scientific or regulatory moats
“Innovation, like a 10 X better product is almost impossible in this particular environment. Now, like 1015 years ago, you could build an innovative 10 X better product. Because you were the one that had the special relationship with the supplier in Yemen for t…”
Assertion Not checkable as stated
Campbell: Happiness continues rising up to $50M net worth
“Well, I took it all the way to, I think it's like three to four million a year and the happiness just continues to increase. It's not at the same rate, but like more income and more net worth does bring more happiness. Like I'm not sure where it's going to lik…”
Disclosure
Campbell: Researched and modeled strategies to topple foreign dictatorships
“I get so jacked up about the idea of like toppling a dictatorship one day. I get so excited by it. And I'm like, I'm not even kidding. And I'm like, okay, well, if we go after Cuba, it's going to cost this much because I have this idea and this idea.”
Insight
Campbell: Companies should change something about pricing every three months
“You should be changing something about your price every three months. That does not mean raise your price every three months, but it means, like, changing up your packaging, going up market, down market, changing up an add-on, changing up your discounting stra…”
Insight
Campbell: Businesses should raise prices at least once per year
“You should be raising your price at least once per year. There are some top outs and there's some exceptions to this particular rule, but everything about your price is basically this exchange rate on your value.”
Insight
Campbell: Freedom-inducing purchases boost happiness more than experiences or goods
“Like the things that we coded that built or brought the most happiness were what I kind of labeled freedom inducing events or freedom inducing Items. So things like a jet, if you can afford a jet and you can fly private, it's not the nature of the jet. It's th…”
Assertion Not checkable as stated
Campbell: Pricing add-ons boost customer lifetime value by 20% to 50%
“Add-ons they're the most underrated, underutilized aspect of all pricing, consumer B to B enterprise. They boost lifetime value by about 20 to 50%.”
Assertion Not checkable as stated
Campbell: Nordics have 30% higher willingness to pay than US
“So the Nordics you know, when we take into account exchange rates and stuff like that, they're still willing to pay about 30% higher than the US for the exact same product. Folks in like Southeast Asia, it's about 40% less.”
Insight
Campbell: Research businesses suffer poor retention because customers fail to execute
“I think research companies, they have a fatal flaw where they give people a dopamine rush of understanding something, but people are pretty bad at then using that information in some particular way. So like the retention ends up not being great. Unless you tur…”
Insight
Campbell: Minor drops in net worth cause major happiness declines
“Particularly for the folks who had more than five to ten million in net worth no matter what it was, if it was higher, and some of the billionaires qualitatively this was also the case you would see that if the net worth went up, they got happier. If the net w…”
Assertion Not checkable as stated
Campbell: Identity-based products boost willingness to pay by 20% to 40%
“Identity based products increase willingness to pay by about 20 to 40%.”
Prediction Open · timeframe Nov 2028
Campbell: AI will accelerate cybercrime growth beyond 7x in five years
“Basically cybercrime's exploding. And it's probably gonna accelerate even further with AI beyond this, like, seven X five year magnitude that I have in the spreadsheet.”
Disclosure
Campbell: Gas Station Portfolio Cost $30M and Yields Over $1M Annually
“So, it's thirty million in gas stations. I believe, I can't remember the exact cap rate basically what we're getting out of it, but we're getting I believe the caps are at like five and a half. And so we're not getting like an immense amount of income from tha…”
Disclosure
Campbell: Spent $50,000 studying what makes billionaires happy
“So I spent 50 grand on, like, a study basically run, and this is one of our products at ProfitWell was, like, basically running research studies. And so I spent 50 grand basically trying to get in front of as many, like, rich folks as humanly possible. And the…”
Assertion Not checkable as stated
Campbell: Average company waits three years between price increases
“I think the average amount of time they take between pricing changes, like actual price increases is like three years.”
Assertion Supported
Campbell: Bezos Founded Amazon After Seeing Internet Grow 2,700% Annually
“When Jeff Bezos started Amazon, he noticed this like crazy stat, you know, this new thing called the internet was growing 2700% per year.”
