Oli Gardner

0 appearances on the record.

computed by AI from the episodes · how this works → · full disclaimer →

13statements → 9claims → 2claims resolved → 3.54/5average certainty → 1.15/5average debate potential → 6said about them ↓

2 supported 0 partly supported 0 contradicted 7 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 opinion · 1 insight · 2 disclosures · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 2 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Oli argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Unbounce raised less than $1M CAD across family, angel, and seed rounds
“It was a friends and family around initially, so some of the people who had a little bit of money threw in, I think it was a total of 50 grand Canadian between the people that contributed, then a little bit after that we had some angel, a total of like one 80…”
Oli Gardner May 16, 2017 ▶ 3:27 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Oli Gardner on measured tape to publish a rate. This says nothing about how they speak.

Everything Oli Gardner said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Gardner: Removing cheap subscription tiers increased revenue and reduced support burden
“And so we took that out, and then we eventually took the 25 dollar plan out as well. Our revenue went up, obviously, because things cost more. I mean, it's really scary doing that. You think, oh, no one's gonna sign up anymore, but they do. They pay for it. It…”
Oli Gardner May 16, 2017 ▶ 7:42 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Opinion
Gardner: Bounce Exchange is the most advanced competitor in website overlays
“They would be the one I respect the most when it comes to the overlay world, because I know that they're doing a lot with machine learning and such, so they're pretty advanced.”
Oli Gardner May 16, 2017 ▶ 12:50 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Supported
Unbounce raised less than $1M CAD across family, angel, and seed rounds
“It was a friends and family around initially, so some of the people who had a little bit of money threw in, I think it was a total of 50 grand Canadian between the people that contributed, then a little bit after that we had some angel, a total of like one 80…”
Oli Gardner May 16, 2017 ▶ 3:27 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Gardner: Unbounce ARPU is around $93 per month
“It is, ARPU is around 93 dollars a month.”
Oli Gardner May 16, 2017 ▶ 6:12 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Unbounce has 14,000 active paying customers
“14,000 active.”
Oli Gardner May 16, 2017 ▶ 8:33 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Gardner: Unbounce generates just under $1.4M in MRR
“It's 1.4, just under, I think.”
Oli Gardner May 16, 2017 ▶ 9:22 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Disclosure
Unbounce launched Convertibles to reduce seasonal customer churn
“That's the reason we launched this convertibles set of tools, because then we're on the website too. And you're getting tons of leads and being very successful there. So you're less likely to want to turn it off. So that was the strategy.”
Oli Gardner May 16, 2017 ▶ 10:15 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Disclosure
Unbounce's data science team aims to automate conversion rate optimization
“And I work on our Cylons team, our machine learning artificial intelligence team, which we've just grown this big data team, a bunch of data scientists, and that's really excited. Our goal there is to automate conversion.”
Oli Gardner May 16, 2017 ▶ 15:23 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Gardner: Unbounce paid customer acquisition cost is around $160 to $200
“I think our CPA for paid is around, we just engaged a new agency, so it's fluctuating, but I think from what I've seen, it's around the one 60 to 200 mark.”
Oli Gardner May 16, 2017 ▶ 15:42 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Gardner: Unbounce average customer lifetime value is roughly $1,000
“It depends on the plan, but I think on average it's probably around a thousand dollars.”
Oli Gardner May 16, 2017 ▶ 16:02 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Gardner: Unbounce spends around $100,000 monthly on paid acquisition
“Not sure. I would say around about that mark.”
Oli Gardner May 16, 2017 ▶ 16:34 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Supported
Gardner: Five of Unbounce's six co-founders remain active at company
“Five of us are.”
Oli Gardner May 16, 2017 ▶ 5:25 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Gardner: Unbounce has approximately 184 employees
“We are 184, I think.”
Oli Gardner May 16, 2017 ▶ 5:42 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner

The other half of the tape: Oli Gardner's own voice is left out of every number here. Other people bring the name up 6 times in 2 episodes on Top Founders. every mention, with the transcript →

Who brings them up most Nathan Latka 6

Every mention by year

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Played on the show (1)

Episodes where a recording of Oli Gardner was played rather than Oli taking part, or where the tape carries an address with nobody putting questions to them. Listed because the words are on the record, kept out of every score on this page because they were not said on this show. We read this off the tape: who was spoken to, who was asked something, who answered whom.

EpisodeDateOn tapeWhat it is
661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-F May 16, 2017 9m clip played
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