Assertion certainty 4/5 debate potential 1/5

Gardner: Unbounce ARPU is around $93 per month

Oli Gardner · 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner · May 16, 2017 · at 6:12

Oli Gardner was not on this episode. A recording of them was played into it, so these are their words but not an appearance on Top Founders. It still counts as said, and it is kept out of every score on their page.

Oli Gardner is the co-founder of landing page platform Unbounce, detailing the company's SaaS pricing tiers and revenue metrics.

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“It is, ARPU is around 93 dollars a month.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Oli Gardner

Insight
Gardner: Removing cheap subscription tiers increased revenue and reduced support burden
“And so we took that out, and then we eventually took the 25 dollar plan out as well. Our revenue went up, obviously, because things cost more. I mean, it's really scary doing that. You think, oh, no one's gonna sign up anymore, but they do. They pay for it. It…”
Oli Gardner May 16, 2017 ▶ 7:42 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Opinion
Gardner: Bounce Exchange is the most advanced competitor in website overlays
“They would be the one I respect the most when it comes to the overlay world, because I know that they're doing a lot with machine learning and such, so they're pretty advanced.”
Oli Gardner May 16, 2017 ▶ 12:50 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Supported
Unbounce raised less than $1M CAD across family, angel, and seed rounds
“It was a friends and family around initially, so some of the people who had a little bit of money threw in, I think it was a total of 50 grand Canadian between the people that contributed, then a little bit after that we had some angel, a total of like one 80…”
Oli Gardner May 16, 2017 ▶ 3:27 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Unbounce has 14,000 active paying customers
“14,000 active.”
Oli Gardner May 16, 2017 ▶ 8:33 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Assertion Not checkable as stated
Gardner: Unbounce generates just under $1.4M in MRR
“It's 1.4, just under, I think.”
Oli Gardner May 16, 2017 ▶ 9:22 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
Disclosure
Unbounce launched Convertibles to reduce seasonal customer churn
“That's the reason we launched this convertibles set of tools, because then we're on the website too. And you're getting tons of leads and being very successful there. So you're less likely to want to turn it off. So that was the strategy.”
Oli Gardner May 16, 2017 ▶ 10:15 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner
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