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Unbounce's data science team aims to automate conversion rate optimization

Oli Gardner · 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner · May 16, 2017 · at 15:23

Oli Gardner was not on this episode. A recording of them was played into it, so these are their words but not an appearance on Top Founders. It still counts as said, and it is kept out of every score on their page.

Oli Gardner, co-founder of Unbounce, explains how he divides his time at the company and discusses their new artificial intelligence and machine learning initiative.

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“And I work on our Cylons team, our machine learning artificial intelligence team, which we've just grown this big data team, a bunch of data scientists, and that's really excited. Our goal there is to automate conversion.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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“And so we took that out, and then we eventually took the 25 dollar plan out as well. Our revenue went up, obviously, because things cost more. I mean, it's really scary doing that. You think, oh, no one's gonna sign up anymore, but they do. They pay for it. It…”

Oli Gardner May 16, 2017 ▶ 7:42 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner

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Assertion Supported

Unbounce raised less than $1M CAD across family, angel, and seed rounds

“It was a friends and family around initially, so some of the people who had a little bit of money threw in, I think it was a total of 50 grand Canadian between the people that contributed, then a little bit after that we had some angel, a total of like one 80…”

Oli Gardner May 16, 2017 ▶ 3:27 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner

Assertion Not checkable as stated

Gardner: Unbounce ARPU is around $93 per month

“It is, ARPU is around 93 dollars a month.”

Oli Gardner May 16, 2017 ▶ 6:12 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner

Assertion Not checkable as stated

Unbounce has 14,000 active paying customers

“14,000 active.”

Oli Gardner May 16, 2017 ▶ 8:33 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner

Assertion Not checkable as stated

Gardner: Unbounce generates just under $1.4M in MRR

“It's 1.4, just under, I think.”

Oli Gardner May 16, 2017 ▶ 9:22 661: How Unbounce Hit $12M/Year In Revenue, 14k Customers, Very Little $$ Raised with Co-Founder Oli Gardner

Unbounce's data science team aims to automate conversion rate optimization

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