The Ledger
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Gardner: Removing cheap subscription tiers increased revenue and reduced support burden
“And so we took that out, and then we eventually took the 25 dollar plan out as well. Our revenue went up, obviously, because things cost more. I mean, it's really scary doing that. You think, oh, no one's gonna sign up anymore, but they do. They pay for it. It…”
Gardner: Bounce Exchange is the most advanced competitor in website overlays
“They would be the one I respect the most when it comes to the overlay world, because I know that they're doing a lot with machine learning and such, so they're pretty advanced.”
Unbounce raised less than $1M CAD across family, angel, and seed rounds
“It was a friends and family around initially, so some of the people who had a little bit of money
threw in, I think it was a total of 50 grand Canadian between the people that contributed, then a little bit after that we had some angel, a total of like one 80…”
Unbounce launched Convertibles to reduce seasonal customer churn
“That's the reason we launched this convertibles set of tools, because then we're on the website too. And you're getting tons of leads and being very successful there. So you're less likely to want to turn it off. So that was the strategy.”
Unbounce's data science team aims to automate conversion rate optimization
“And I work on our Cylons team, our machine learning artificial intelligence team, which we've just grown this big data team, a bunch of data scientists, and that's really excited. Our goal there is to automate conversion.”
Gardner: Unbounce paid customer acquisition cost is around $160 to $200
“I think our CPA for paid is around, we just engaged a new agency, so it's fluctuating, but I think from what I've seen, it's around the one 60 to 200 mark.”
Gardner: Unbounce average customer lifetime value is roughly $1,000
“It depends on the plan, but I think on average it's probably around a thousand dollars.”