lifetime value

4 statements across 4 episodes · 3 bullish · 1 bearish · 4 people on the record · first statement Jan 14, 2021 by Tim Willey · across every show →

Everything said about lifetime value, oldest first

Jan 14, 2021 negative

Insight

Willey: Paying full commissions for flat account renewals breaks SaaS unit economics

“If they're not growing customer accounts, the economics, the customer acquisition costs, the lifetime value doesn't really stack up to pay the full commission on, on, on effectively just treading water.”

Tim Willey Jan 14, 2021 ▶ 28:30 10 Rules for Defining Churn with ForgeRock and Solarwinds | SaaStr Software Community

Feb 18, 2021 positive

Assertion Not checkable as stated

Campbell: SaaS customers with add-ons have 20-50% higher lifetime value

“Lifetime value is typically about 20 to 50% higher for those customers with at least one add-on.”

Patrick Campbell Feb 18, 2021 ▶ 25:16 The Current State of SaaS Companies, Subscriptions, and Retention in 2021 | ProfitWell Founder & CEO

Jul 7, 2023 bullish

Assertion Supported

Cilingir: Word-of-mouth acquired customers yield 16% to 25% higher lifetime value

“Customers acquired through word of mouth have a 16 to 25% higher lifetime value than non-referred customers, ladies and gentlemen.”

Hande Cilingir Jul 7, 2023 ▶ 32:16 How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider's CEO and CMO

Jun 21, 2024 positive

Assertion Not checkable as stated

Blond: Brex Tied LTV and Churn Directly to First 30 Days

“Customer happiness, like NPS, lifetime value, the likelihood of churn. We were able to tie all of these things back to the experience that they had in the first 30 days that they were a customer.”

Sam Blond Jun 21, 2024 ▶ 29:41 Deep Dive: Easy Sales Concepts So Many Get Wrong with Sam Blond

lifetime value

Everything said about lifetime value, oldest first

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