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lifetime value

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement May 7, 2023 by Jonathan Becker · across every show →

Everything said about lifetime value, oldest first

May 7, 2023 neutral
Insight
Lifetime value is a misnomer for early-stage companies lacking operating history
“These abstract concepts like lifetime value, which is difficult because like that's, you know, most businesses are relatively new that we work with. And so the idea of lifetime value is kind of a misnomer. Like they don't know what that is yet, but we have to …”
Jonathan Becker May 7, 2023 ▶ 20:01 Mastering paid growth | Jonathan Becker (Thrive Digital)
Jul 27, 2023 positive
Insight
An experiment's primary metric must causally predict customer lifetime value
“To me, the key here, the key word is lifetime value, which is you have to define the OEC such that it is causally predictive of the lifetime value of the user.”
Ronny Kohavi Jul 27, 2023 ▶ 32:05 The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)
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